FIFA and Globant Deepen Tech Alliance to Reshape Fan Experience

NEW YORK, NY – November 25, 2025 – In a significant strategic move set to redefine how millions of fans interact with the world's most popular sport, FIFA has announced an expanded partnership with digital consulting firm Globant. Building on a successful four-year collaboration, the new agreement tasks Globant with delivering a broad portfolio of IT solutions and developing a new mobile application, all aimed at powering the next generation of FIFA tournaments, including the historic FIFA World Cup 2026™.

This deepened alliance signals a major bet by football's governing body on the power of artificial intelligence and digital innovation to create more immersive and personalized experiences. For Globant, it cements its position as a dominant force in the high-stakes sports technology market, securing a central role in the digital architecture of upcoming global spectacles.

From Foundation to Future: A Proven Partnership

The decision to expand this collaboration is not a leap of faith but a calculated step built on a proven track record. The initial partnership, established in October 2022, appointed Globant as the Global Platform Supporter for FIFA+, the organization's direct-to-consumer streaming service. During this period, Globant was instrumental in enhancing the FIFA+ platform, which served as a digital hub for the FIFA World Cup Qatar 2022™ and the FIFA Women's World Cup Australia & New Zealand 2023™.

Globant's contributions focused on accelerating the platform's development by introducing new features and connected experiences. Leveraging its expertise in data and AI, the company helped implement innovative in-app statistics and performance insights, allowing fans to engage more deeply with players and teams in real-time. This foundational work successfully demonstrated the potential for technology to enrich the fan journey, providing FIFA with the confidence to entrust Globant with an even more ambitious digital roadmap. The firm also supported the FIFAe Series and served as a Regional Supporter for the past two World Cups, steadily integrating its services into FIFA's operational ecosystem.

The Digital Playbook for 2026 and Beyond

Under the new agreement, Globant's responsibilities expand significantly. The centerpiece of the collaboration is the development of a new mobile application designed to be the primary digital companion for fans across multiple FIFA tournaments. This app, set to debut ahead of the game-changing FIFA World Cup 2026™, promises to be more than just a source of information; it aims to be an interactive hub for global football culture.

While specific features remain under wraps, the strategic direction points toward a highly personalized, mobile-first experience. Drawing from trends seen in FIFA's previous digital experiments, such as the Daily Fantasy Game launched for the FIFA Arab Cup, the new app will likely integrate advanced interactive elements. Fans can expect features powered by real-time data, personalized content feeds, and gamified experiences that deepen their connection to the on-pitch action.

Beyond the fan-facing app, Globant will undertake crucial enhancements to FIFA’s entire digital ecosystem. This includes backend infrastructure upgrades to improve stability, optimize data pipelines for live content delivery, and ensure seamless performance for a global audience that will peak during the World Cup. As FIFA Secretary General Mattias Grafström noted, the partnership reflects a shared vision "to reimagine how football is experienced in the digital era, while preserving the emotion, community and global reach that bring the game to every corner of the world."

A Strategic Win in a Competitive Arena

For Globant, this expanded partnership is a major strategic victory. By securing a long-term, high-profile role with FIFA, the company not only ensures significant revenue streams but also gains an unparalleled global stage to showcase its capabilities. The deal makes Globant a Tournament Supporter in North America and Europe for the 2026 World Cup and for the 2027 Women's World Cup in Brazil, providing immense brand visibility.

This move solidifies Globant's position against a crowded field of competitors in the burgeoning sports technology market. The company has been actively cultivating a niche as a digital transformation leader for major sports entities, a strategy underscored by its 2023 joint venture with Spain's LaLiga, which rebranded LaLiga Tech as Sportian. This FIFA agreement validates that strategy on the largest possible scale, demonstrating its ability to deliver complex, mission-critical digital solutions for events with billions of viewers. The success of this project will undoubtedly serve as a powerful case study, strengthening Globant's appeal to other major leagues and event organizers worldwide.

AI as the New Operating System for Global Sport

At the heart of this digital transformation is the sophisticated application of artificial intelligence. Globant, which positions AI as the "operating system of business," will leverage its proprietary platforms, including its subscription-based AI Pods, to drive innovation across FIFA’s digital properties. This aligns perfectly with FIFA's own push to integrate cutting-edge technology, as seen in its Innovation Programme, which has actively sought AI-based tools for everything from audio transcription to generating tactical insights from broadcast footage.

"Technology can amplify the power of sport – enabling deeper connections, richer experiences and more personalised journeys for fans around the world," said Martin Migoya, co-founder and CEO of Globant. This vision will manifest in several key ways. AI algorithms will process vast amounts of data to deliver personalized content, predict fan preferences, and create tailored notifications. For operations, AI can help optimize everything from content delivery networks to resource allocation during the sprawling, tri-national 2026 World Cup.

The upcoming FIFA Club World Cup 2025 is expected to serve as a testbed for some of these new digital products, allowing FIFA and Globant to refine the fan experience before the main event in 2026. By embedding AI into the core of its digital offerings, FIFA is not just upgrading its app; it is building an intelligent, responsive ecosystem designed to engage the next generation of football fans on their own terms. This partnership is a clear statement that the future of sport is not only on the pitch but also in the palm of every fan's hand, powered by data and intelligent technology.