EZ Texting's Consecutive Win Signals a Power Shift to Customer Voice in Tech

SAN FRANCISCO, CA – January 07, 2026 – In a move that underscores a significant trend in the B2B technology landscape, SMS marketing platform EZ Texting has secured the 2026 Buyer's Choice Award from TrustRadius for the second consecutive year. This back-to-back recognition, awarded since the program's inception in 2025, is based entirely on verified customer feedback and highlights the growing influence of authentic user experience in defining market leadership.

With a formidable 9.0 out of 10 trScore derived from over 400 verified reviews, EZ Texting not only won the award but also stands as the highest-rated company in TrustRadius's mobile marketing category. The award specifically recognizes excellence across three core pillars: best capabilities, best value for price, and best customer relationship, signaling a comprehensive endorsement from its user base of over 230,000 businesses.

The New Gold Standard: How Customer Voice is Reshaping B2B Awards

EZ Texting's achievement is a prominent case study in the evolving nature of industry accolades. For years, B2B purchasing decisions were heavily influenced by reports from industry analysts. Today, the balance of power is shifting toward peer-to-peer validation, with platforms like TrustRadius at the forefront of this transformation. The Buyer's Choice Award is emblematic of this new paradigm, operating on a methodology designed to amplify the genuine voice of the customer.

The credibility of the award stems from its rigorous, transparent process. Unlike pay-to-play awards, recognition from TrustRadius cannot be bought. To qualify, a product's user reviews must consistently rate it as best-in-class across features, value, and support. TrustRadius employs a multi-step verification process for every reviewer, ensuring feedback comes from legitimate, experienced users without conflicts of interest. This meticulous vetting process means the Buyer's Choice badge serves as a powerful and reliable signal of trust for prospective buyers navigating a crowded marketplace.

By consolidating ratings for capabilities, value, and relationship into a single, prestigious award, TrustRadius provides a holistic view of a product's performance. For a company like EZ Texting to win it two years running indicates a sustained commitment to excellence that resonates deeply and consistently with the people who use the platform every day. It suggests the company isn't just meeting expectations but consistently exceeding them.

Deconstructing the Win: A Formula of Simplicity and Reliability

Behind the award is a product strategy centered on accessibility, efficiency, and tangible results. Customer testimonials featured in the announcement paint a clear picture of why the platform has earned such loyalty. The platform is praised for its ability to streamline operations and enhance customer satisfaction, directly impacting the bottom line.

David B., Director of Operations at Ambassador Property, noted the platform's immediate impact on efficiency, stating, "This tool has proven to cut down on endless emails and provide faster service options to our clients. Customer satisfaction has drastically increased, and time-consuming email responses and repeat phone inquiries decreased." This sentiment directly reflects the "best value for price" criterion, showcasing a clear return on investment through saved time and improved service.

Simplicity is another recurring theme. In the tech world, powerful features can often lead to a steep learning curve, but users highlight EZ Texting's intuitive design. Floyd B., Chief Technology Officer at Bobo Data Systems, emphasized this point: "I love EZ Texting and its easy-to-use dashboard and features. I would recommend using the tool for any size organization for quick and easy communications." This ease of use, combined with powerful automation tools and seamless integrations, makes the platform's capabilities highly accessible, fulfilling the "best capabilities" promise without overwhelming users.

SMS Marketing's Enduring Power in a Saturated Digital World

EZ Texting's continued success is also a testament to the enduring relevance of its core technology: SMS marketing. In an era defined by overflowing email inboxes and ephemeral social media trends, direct-to-mobile messaging remains one of the most effective ways for businesses to cut through the noise. SMS boasts near-perfect open rates and an immediacy that other digital channels struggle to match, making it a critical tool for timely alerts, promotions, and customer service.

Founded in 2004, EZ Texting has navigated the evolution of digital communication for over two decades, cementing its role as a stable and innovative leader in the space. The platform's ability to help businesses deliver the right message at the right moment is more critical than ever.

Allyson Havener, CMO of TrustRadius, commented on this impact, stating, "EZ Texting enables their customers to connect with their audiences in timely, meaningful ways. Winning the 2026 TrustRadius Buyer's Choice Award shows how much customers value the platform's simplicity, reliability, and ability to drive real engagement at scale." Her comments highlight the synergy between a well-designed product and a high-impact communication channel.

Ultimately, EZ Texting's consecutive award wins reflect a confluence of factors: a robust and user-friendly product, the strategic power of SMS as a communication channel, and a B2B market that increasingly puts its faith in the documented experiences of its peers. This validation from hundreds of customers confirms that for businesses seeking to build stronger relationships and drive measurable results, direct and trusted communication remains a winning strategy.