eXp Realty Equips Agents with Geospatial Edge via Land id Partnership

BELLINGHAM, Wash. – December 18, 2025 – By Daniel Thomas

eXp Realty, the global cloud-based brokerage, today announced a significant enhancement to its agent technology platform through a strategic partnership with property intelligence firm Land id®. The collaboration provides eXp’s thousands of agents nationwide with a Pro-level subscription to Land id’s advanced property mapping and data platform, a move designed to deepen property analysis, streamline marketing, and provide a distinct competitive advantage in a crowded marketplace.

The integration equips agents with a sophisticated suite of geospatial tools, aiming to transform how properties are understood, valued, and presented to clients. Initially, the rollout will be spearheaded by the brokerage’s specialized Land & Ranch Division, a group focused on complex properties such as working farms, ranches, and large-scale luxury land escapes. These agents gain immediate access to the platform’s full capabilities on both mobile and desktop, allowing them to digitize vast landscapes and access critical data layers in minutes.

“At eXp Realty, our mission is to provide our agents with the best-in-class tools and support, allowing them to lead their markets with confidence and professionalism,” said Wendy Forsythe, CMO of eXp Realty. “We chose Land id because their sophisticated mapping and data intelligence platform empowers our agents to provide a deeper, more transparent analysis of any property, no matter the type. It’s a powerful, differentiating asset that enhances client trust and provides an undeniable competitive edge.”

The New Digital Toolkit: Redefining Agent Capabilities

The Land id platform offers a robust set of features that go far beyond simple boundary lines. Agents can now leverage over 40 distinct data map layers, including aerial imagery, topographic contours, water access (hydro), and Public Land Survey System (PLSS) grids. The technology allows for the creation of custom, interactive 3D maps and geolocated photo waypoints, providing clients with a virtual tour of a property’s features and terrain. Maps can be downloaded for offline use, a crucial feature for agents working in remote areas with limited connectivity.

For the Land & Ranch division, this means the ability to instantly visualize and communicate complex details about a property, from soil types and elevation changes to water features and access points. However, the benefits extend across all of eXp's real estate verticals. Single-family residential agents and commercial advisors can utilize the platform for a variety of tasks, including developing precise pricing strategies by analyzing comparable properties with rich data overlays, creating compelling 3D flyovers of homes and surrounding communities, and embedding interactive maps directly into listing websites.

This level of detail helps reduce surprises during the inspection and due diligence phases by providing upfront access to critical information. The ability to generate dynamic geospatial presentations also serves as a powerful tool for impressing leads and securing new business, showcasing an agent's technological prowess and commitment to data-driven service.

A Strategic Play in a Competitive PropTech Landscape

This partnership represents a calculated move by eXp Realty to solidify its position as a technology leader in an industry increasingly defined by digital innovation. The real estate sector is witnessing a surge in the adoption of geospatial analytics, with the market projected to exceed $55 billion by 2029 as more firms recognize the practical edge provided by location intelligence.

While the market for property mapping tools is competitive, featuring established enterprise solutions like Esri ArcGIS and user-friendly alternatives like Maptive, Land id carves out a niche by blending comprehensive data with an intuitive interface. It bridges the gap between basic property lookup apps and complex GIS software, making powerful analytics accessible to every agent, regardless of their technical expertise.

“eXp Realty’s reputation for supporting its agents with strategic technology and a collaborative culture is unmatched in the industry,” commented Steve Roberson, Founder of Land id®. “This partnership is a testament to Land id’s capabilities spanning all categories of real estate, empowering trusted, small town independent brokerages to better serve first-time buyers and top producers across major city centers alike. We are thrilled to integrate our tools with eXp’s expansive network, ensuring their agents have the clarity and insight needed to close any transaction.”

By providing this tool universally, eXp is betting that widespread access to superior data will elevate the performance of its entire agent base and create a new standard for brokerage-provided technology stacks. This pressures competing brokerages to evaluate their own tech offerings or risk being outmaneuvered by agents who can provide a more detailed and transparent client experience.

Demystifying Property for the Modern Consumer

Beyond empowering agents, the integration of Land id’s technology directly benefits the end consumer—the buyers and sellers navigating one of the most significant financial decisions of their lives. The platform’s core strength lies in its ability to deliver transparent and comprehensive property data, effectively demystifying the complexities of a real estate transaction.

Prospective buyers, guided by an eXp agent, can now gain a much clearer understanding of a property before ever setting foot on it. The platform aggregates essential data points that influence property value and usability, including parcel boundaries, ownership histories, potential environmental concerns, water access rights, topography, and detailed tax information. This level of transparency helps buyers make more informed decisions, mitigating risk and reducing the likelihood of costly post-purchase surprises.

For example, a family looking to buy a rural plot can verify water sources and access easements, while a suburban homebuyer can analyze neighborhood flood zones and review property line accuracy. For sellers, the technology allows their agent to market the property more effectively by highlighting its best features with data-rich visualizations and accurate, verifiable information, which can justify a listing price and build buyer confidence.

Ultimately, this data-centric approach fosters a higher level of trust between agents and their clients. By replacing ambiguity with clarity, the partnership helps transform the often-stressful process of buying and selling property into a more predictable and understandable endeavor for everyone involved.

Navigating Data, Privacy, and the Future of Brokerages

As brokerages like eXp Realty integrate ever more powerful data tools, they also inherit a greater responsibility for data privacy and security. The Land id platform processes vast amounts of public and proprietary property information, and ensuring its responsible use is paramount. Land id’s privacy policy states that it prioritizes data security and does not sell collected location information to third parties, offering users control over their personal data through established request procedures compliant with regulations like GDPR and CCPA.

The partnership underscores a fundamental shift in the real estate industry. Technology is no longer just a supplemental tool but a core component of a brokerage's value proposition. Providing agents with platforms that aggregate and analyze complex data is becoming essential for staying competitive.

This collaboration between eXp Realty and Land id is more than just a new feature in an app; it is indicative of a future where an agent’s expertise is augmented by instant access to deep, actionable intelligence. It reflects a market where the most successful professionals will be those who can best leverage technology to provide unparalleled insight and service. This integration signals a clear direction for the industry, where the value of an agent is increasingly measured by the quality of the data-driven guidance they can provide.