Energizer's Power Play: How a Legacy Brand is Dominating Modern Tech

LAS VEGAS, NV – January 05, 2026 – While the Las Vegas Convention Center buzzes with the future of technology at CES 2026, one of the most significant stories is not about a fledgling startup, but about the strategic resurgence of a household name. Energizer, through its licensed partner TennRich International Corp., is executing an aggressive and calculated push into the highly competitive portable power accessory market, a strategy underscored by blockbuster Black Friday sales and a significant planned expansion into one of America's largest electronics retailers.

TennRich announced that Energizer's portable power products achieved remarkable performance during the recent holiday shopping season, ranking among the top three brands in the charging and power accessories category at Best Buy. This success signals a powerful consumer embrace of a legacy brand in a modern tech space.

A Black Friday Victory Lap

The holiday sales data reveals a clear trend: consumers are gravitating towards convenience and multi-functionality. The top-performing products were not just simple battery packs, but sophisticated charging solutions tailored to the modern, multi-device user. Energizer's magnetic wireless power banks, such as the 10,000mAh QM10010PQ with its integrated LCD display and the ultra-thin 5,000mAh QM5081PQ, were standout sellers. These devices, which offer both magnetic wireless charging and fast 20W wired output, cater directly to owners of the latest smartphones.

Equally popular were the brand's 3-in-1 wireless charging stands, designed to de-clutter desktops and nightstands. Models like the WCP309, specifically tailored for the Apple ecosystem, and the foldable, travel-ready WCP310, allow users to simultaneously power an iPhone, Apple Watch, and AirPods. This strong performance in a crowded market highlights a successful strategy: leveraging Energizer's deep-seated brand trust and applying it to products that solve contemporary charging frustrations.

While specific, store-level brand rankings are proprietary and difficult to verify independently, the reported success is consistent with broader market trends. Portable power accessories are a high-demand category, and a trusted name like Energizer, offering products with sought-after features like magnetic alignment and multi-device support, is well-positioned to capture consumer interest during peak shopping periods.

Navigating a Crowded and Competitive Field

Energizer's success is particularly noteworthy given the fierce competition in the power accessory aisle. The market has long been dominated by tech-native brands like Anker, known for its rapid innovation and strong online presence; Belkin, with its premium positioning and deep ties to the Apple ecosystem; and Mophie, recognized for its sleek designs and durable battery cases. These companies have set a high bar for performance, features, and design.

Against this backdrop, TennRich's strategy for Energizer appears multifaceted. First, it leans heavily on the immense brand equity of the Energizer name, which communicates reliability and safety to consumers in a way newer brands must spend years building. Second, it focuses on hitting the market's sweet spot with products that are not just technically proficient but also highly convenient. The emphasis on magnetic wireless charging and consolidated multi-device stands shows a keen awareness of current user needs.

Finally, the partnership with Best Buy provides a critical advantage. By securing prominent shelf space in a major national retailer, Energizer moves beyond the crowded online marketplaces and places its products directly in the path of consumers making major electronics purchases. This physical presence allows customers to see and feel the product quality, reinforcing the brand's premium positioning.

A Strategic Expansion and a Glimpse of the Future

Building on its Black Friday momentum, TennRich is not resting on its laurels. The company announced a plan to significantly expand the in-store presence of Energizer Portable Power products across Best Buy locations nationwide, with the rollout expected to be completed by the second quarter of 2026. For a retailer like Best Buy, accessories are a high-margin category, and offering a broader selection from a trusted brand is a mutually beneficial move. This expansion will intensify the competition for shelf space and consumer attention, directly challenging the market share of established accessory leaders.

Simultaneously, at CES 2026, TennRich is offering a preview of its product roadmap, revealing a focus on user-centric innovation. The next generation of Energizer power banks and chargers aims to further enhance portability and convenience. New designs showcased at the event feature even slimmer profiles, making them easier to carry every day. A key innovation is the integration of small displays that provide real-time charging data, such as battery percentage and power output, removing the guesswork for users. Furthermore, many new models incorporate built-in or retractable USB-C and Lightning cables, addressing the common annoyance of having to remember and carry separate cords.

These may seem like incremental improvements rather than revolutionary leaps in battery chemistry, but they are precisely the kind of thoughtful design choices that can sway a purchasing decision. By focusing on solving these small but persistent user frustrations, Energizer is positioning itself not just as a provider of power, but as a creator of seamless and intuitive user experiences. This commitment to practical innovation, combined with an aggressive retail strategy and the power of a legendary brand, signals that Energizer's charge into the tech accessory market is only just beginning.