Dunmor Taps Veteran CRO Dana Georgiou to Spearhead National Expansion

LOS ANGELES, CA – April 16, 2026 – Private lender Dunmor has solidified its executive leadership team, appointing industry veteran Dana Georgiou as its permanent Chief Revenue Officer (CRO) in a strategic move designed to accelerate the firm's aggressive national expansion plans. The appointment, which follows a successful three-month tenure as Interim CRO, signals Dunmor's clear intent to capture a larger share of the booming private credit market.

During her brief time in the interim role, Georgiou was instrumental in boosting revenue and fostering alignment across the company's sales, marketing, and operations divisions. This appointment makes her leadership permanent as Dunmor, a specialist in fast, flexible capital for real estate investors, prepares for its next major growth phase.

“Dana has quickly proven herself to be a trusted leader with a strong command of both strategy and execution,” said Franck Ruimy, CEO of Dunmor, in a statement. “She’s built and led high-performing teams throughout her career, and her experience positions us well as we scale the business nationally.”

The Strategic Imperative for Growth

Dunmor's decision to install a permanent CRO with deep industry roots is not a routine corporate shuffle; it is a calculated step in a broader strategic push. Established in 2021, the lender has rapidly moved to establish itself as a significant player in the residential real estate investment loan sector. This ambition was underscored by a minority equity investment from Newfi Lending, a non-agency mortgage lender owned by the global asset manager Apollo Global Management, in early 2025.

That partnership provided a critical injection of capital and institutional validation, which the company leveraged to reach a milestone of $150 million in funding by the spring of 2025. These developments have laid the financial groundwork for the national expansion that Georgiou is now tasked with leading. Her mandate is clear: to steer the company's revenue strategy across originations, marketing, and partnerships to build a formidable presence in key markets across its 48-state operational footprint.

The move comes as the lender continues to invest heavily in its infrastructure, including a new office in Irvine, California, and the planned launch of an enhanced technology platform for its broker network. By placing a seasoned executive at the revenue helm, the company aims to ensure that its rapid growth is both disciplined and sustainable, converting its significant capital backing into tangible market share.

A Veteran Leader for a Complex Market

Dana Georgiou brings a formidable resume to the role, with over 35 years of experience in the mortgage industry, including more than a decade focused squarely on the private lending space. Her career is marked by a consistent ability to build and scale revenue operations in both established institutional settings and dynamic entrepreneurial environments.

Before joining Dunmor, Georgiou held senior leadership positions where she was instrumental in driving growth. She previously served as VP of Sales at PeerStreet and played a key role in helping both Civic Financial Services and Lima One Capital—a notable competitor in the space—expand their wholesale and direct lending channels to a national scale. Her expertise is particularly strong in the Non-QM and Business Purpose Entity lending segments, which are core to Dunmor’s focus on providing Residential Transition Loans (RTLs) like bridge, fix-and-flip, and DSCR rental loans.

Known for a leadership style that emphasizes consistent execution, Georgiou has a track record of unifying disparate teams to achieve common goals in complex and often volatile lending markets. Her appointment is a testament to Dunmor's belief that experienced human capital is just as critical as financial capital in navigating the next phase of its journey.

“I’m honored to step into the Chief Revenue Officer role on a permanent basis,” Georgiou stated. “Dunmor has built a strong foundation, and the opportunity ahead is clear—scale the business through consistent execution, strong partnerships, and a continued focus on delivering reliable capital to our borrowers and partners.”

Navigating the Private Credit Boom

Dunmor's strategic acceleration is occurring within the context of a seismic shift in the lending landscape. The private credit market has exploded in recent years, growing from approximately $1 trillion in 2020 to nearly $1.9 trillion by early 2024. Industry analysts project the market could reach a staggering $2.8 trillion by 2028.

This rapid expansion is largely driven by the retreat of traditional banks from certain lending categories, particularly commercial and residential investment real estate, due to increased regulatory pressure and internal risk aversion. This has created a significant void that agile, non-bank lenders like Dunmor are uniquely positioned to fill. For real estate investors requiring speed and flexibility, the often rigid and lengthy processes of conventional banks are non-starters.

Private lenders offer a compelling alternative with tailored loan products, faster approval times, and a greater appetite for complex deals. However, the market is not without its challenges. Navigating interest rate volatility and managing credit risk requires sophisticated underwriting and deep market knowledge. Technology is also a key differentiator, with leading firms leveraging AI and data science to streamline origination and closing processes, offering borrowers near-instantaneous quotes and pre-qualifications. Dunmor's focus on its proprietary technology platform is a direct response to this competitive necessity.

Redefining the Borrower and Broker Experience

Ultimately, Dunmor's success will be measured by its ability to serve its core clients: real estate investors and the mortgage brokers who support them. Georgiou's appointment is expected to directly impact this relationship by driving a more cohesive and responsive client-facing operation.

A central part of her strategy involves strengthening broker and borrower relationships. This commitment is being materialized through significant technology investments, including the company's new broker platform designed to streamline the submission and funding process. By providing brokers with more efficient tools and dedicated support from a nationwide team of loan originators, Dunmor aims to become a preferred lending partner.

For borrowers, the combination of Georgiou's leadership and the company's robust capital base promises greater reliability and a wider array of financing options. In a market where securing capital quickly can mean the difference between winning and losing a deal, Dunmor’s emphasis on "fast and flexible capital" is its primary value proposition. The firm’s offerings—from short-term bridge loans for quick acquisitions to ground-up construction and long-term DSCR rental loans—are designed to support investors across the entire property lifecycle.

As Dunmor executes its national growth strategy under Georgiou's leadership, its ability to maintain this balance of speed, flexibility, and reliable execution at scale will be the ultimate test of its ambition to become a leader in the private real estate lending sector.