Dot Ai Taps Oracle Veteran Delores Rochester as CRO to Scale Growth

LAS VEGAS – December 29, 2025 – In a clear signal of its ambitious growth strategy, IoT and AI solutions provider Dot Ai (Nasdaq: DAIC) has announced the appointment of seasoned technology sales leader Delores “Del” Rochester as its new Chief Revenue Officer. The move, effective January 5, 2026, brings a formidable executive with over 25 years of experience at industry giants like Oracle and IBM into the company's leadership team.

Rochester steps into the role to spearhead Dot Ai’s global revenue organization, succeeding Bob Reny, who recently departed the company. Her appointment is a strategic maneuver designed to accelerate the enterprise adoption of Dot Ai's Asset Intelligence platform, deepen strategic customer relationships, and fortify the company's overall commercial execution. This leadership change comes at a time when demand for real-time visibility and AI-driven analytics in supply chain and asset management is reaching a critical inflection point across multiple industries.

A Strategic Play for Enterprise Dominance

The hiring of a CRO with Rochester's pedigree is more than a simple leadership shuffle; it is a statement of intent. It signifies Dot Ai's transition from a promising technology innovator to a mature enterprise player poised for large-scale market penetration. A Chief Revenue Officer's mandate typically extends beyond traditional sales to unify all revenue-related functions, including marketing, customer success, and channel partnerships, ensuring a cohesive and efficient go-to-market engine. Rochester's background is exceptionally well-suited for this challenge.

Having spent decades leading high-performance sales organizations at Oracle and IBM, Rochester has a proven history of navigating the complex, lengthy sales cycles characteristic of large enterprise accounts. Her career is highlighted by the remarkable achievement of selling more than $4 billion in technology solutions across complex sectors like manufacturing, healthcare, and financial services. This experience is precisely what a company like Dot Ai needs as it aims to move beyond early adopters and secure large, multi-year contracts with Fortune 500 companies. Her expertise in building and scaling global teams will be crucial for developing the infrastructure required to support a rapidly expanding customer base.

“Del brings a rare combination of enterprise sales leadership, technical fluency, and execution discipline,” said Ed Nabrotzky, Chief Executive Officer of Dot Ai, in the official announcement. “Her experience scaling revenue organizations at global technology leaders will be instrumental as we continue to expand our enterprise footprint.”

The Exploding Market for Asset Intelligence

Dot Ai operates at the nexus of several powerful technology trends: the Internet of Things (IoT), artificial intelligence (AI), 5G, and Bluetooth Low Energy (BLE). The company’s SaaS platform provides what it terms “Asset Intelligence”—the ability for organizations to have real-time, predictive, and actionable insights into the location, condition, and security of their physical assets. This capability has become mission-critical in the wake of global supply chain disruptions that have exposed the fragility of traditional logistics and inventory management systems.

Enterprises are no longer satisfied with passive tracking; they demand predictive analytics to anticipate bottlenecks, prevent theft, and optimize the utilization of high-value equipment. Dot Ai’s patented solutions, which integrate seamlessly with existing enterprise systems via APIs, are designed to meet this demand. The company’s focus on industries such as manufacturing, healthcare, and financial services targets sectors where the cost of a lost, stolen, or underutilized asset can be immense. For a hospital, this could mean instantly locating critical medical devices; for a manufacturer, it means streamlining the flow of components through a complex production line.

In her statement, Rochester acknowledged the market opportunity, noting that “Dot Ai’s technology addresses a real and growing need for enterprises operating complex physical environments.” Her excitement to “build on the company’s momentum” and “help drive the next phase of growth” underscores her confidence in the product-market fit.

The 'Rochester Effect' and a Path Forward

The impact of a leader like Rochester is often felt in their ability to instill a culture of disciplined execution and repeatable success. Her track record is not just about a single massive deal but about creating systems and teams that deliver “consistent execution at scale.” For Dot Ai, this means transforming its innovative technology into a predictable and scalable revenue stream, a key factor for success as a publicly traded company.

Nabrotzky’s praise of Rochester's “technical fluency” is particularly noteworthy. In the world of sophisticated SaaS solutions, a sales leader must be able to communicate complex value propositions not only to C-suite executives but also to IT and operational leaders. Rochester's ability to bridge this gap between business outcomes and technical capabilities will be a significant asset.

As Rochester takes the helm of the revenue organization, her immediate focus will likely be on refining the go-to-market strategy, optimizing sales processes, and expanding the company's partner ecosystem. The company's investment in leadership and operational rigor is a direct response to the demands of its enterprise customers and a commitment to delivering long-term shareholder value. With a seasoned veteran from the enterprise software major leagues now directing its commercial strategy, Dot Ai has made a powerful move to capitalize on the burgeoning asset intelligence market and solidify its position as a leader in the field.