Pizza with a Purpose: Domino's and Campfire Circle's Enduring Partnership

TORONTO, ON – April 09, 2026 – A simple pizza purchase will once again translate into profound joy for children facing serious illness, as Domino's Pizza and Campfire Circle team up for their third consecutive annual fundraising event. On April 15, Ontarians will have the opportunity to support a vital cause simply by ordering lunch or dinner.

A Recipe for Community Support

The one-day campaign, set for Tuesday, April 15, 2026, offers customers a specially priced $5 medium one-topping pizza. For each of these pizzas sold between 11 a.m. and 7 p.m., Domino's will donate $1 to Campfire Circle, an organization dedicated to providing camp experiences for kids with cancer or serious illness and their families. The offer is available at participating locations across the province by using the code CAMP.

This initiative has become an anticipated event, creating an accessible way for the public to contribute to a meaningful cause. The partnership effectively transforms a routine meal purchase into a direct act of charity, empowering communities to make a difference collectively.

"Partnering with Campfire Circle allows us to provide more than pizza – together with our customers, we're helping make a real difference in the lives of kids facing serious illness," said Werner Lomker, a Domino's franchise owner, in a press release. "Every year, it's rewarding to see the power of our communities across Ontario coming together to support this great cause."

The sentiment is echoed by the charity's leadership, who see the direct benefit of such widespread corporate support. "At Campfire Circle, we create opportunities for kids with serious illness to laugh, connect, and just be kids," stated Alex Robertson, CEO of Campfire Circle. "Thanks to Domino's partnership, we can bring that sense of joy to more kids and families when they need it most."

The Sustained Impact of Collaboration

The 2026 campaign marks the third year of this successful collaboration, highlighting a growing trend in corporate social responsibility: the move from one-off donations to sustained, long-term partnerships. This consistency provides non-profits like Campfire Circle with a more predictable funding stream and allows for deeper, more impactful community engagement.

Previous campaigns held on March 20, 2024, and March 26, 2025, followed a similar model, demonstrating a proven formula for success. This long-term commitment aligns with Domino's global vision of "feeding the power of possible." While this Ontario-based initiative has a local focus, it reflects the company's broader philanthropic strategy. For instance, Domino's in the United States has maintained a partnership with St. Jude Children's Research Hospital since 2004, raising over $162 million to date.

By building a multi-year relationship, both organizations amplify their message and build trust with the public. Consumers recognize the event, and the annual repetition solidifies the partnership's identity, turning a pizza promotion into a recognized community tradition of giving back.

Healing Through Happiness: The Crucial Work of Campfire Circle

The funds raised through this partnership support the extensive and essential work of Campfire Circle. Founded in 1983 and formerly known as Camp Ooch & Camp Trillium, the organization has spent decades bringing what it calls "healing through happiness" to thousands of families across Ontario, entirely free of charge.

Campfire Circle’s programs are designed to reach children wherever they are in their medical journey. This includes play-based programs inside pediatric hospitals across the province, from SickKids in Toronto to CHEO in Ottawa and centres in London and Kingston. These in-hospital programs, which reached nearly 3,000 children in 2024, provide a much-needed dose of normalcy and fun amidst the clinical environment of treatment.

Beyond hospital walls, the organization runs community programs and two medically supported overnight camps, Campfire Circle Muskoka and Campfire Circle Rainbow Lake. The Muskoka facility is particularly unique, being the only camp in Canada equipped to provide IV chemotherapy and blood transfusions on-site. This allows children who are actively undergoing intensive treatment to still experience the classic joys of summer camp—canoeing, arts and crafts, and forging friendships with peers who understand their journey.

The impact is significant. According to its 2024 annual report, Campfire Circle served 5,000 unique campers, a 45% increase in reaching medically fragile children compared to the previous year. A report from Charity Intelligence Canada, while noting high overhead costs, also highlighted that 95% of parents agreed that camp helped their child feel a sense of belonging, and 88% felt it helped their child develop resilience and social-emotional skills.

Local Flavor, Global Impact

A key element of the campaign's success is Domino's franchise model. With stores being locally owned and operated, the national initiative is executed at a grassroots level. Franchisees are not just participants in a corporate directive; they are community members championing a cause that benefits their neighbors. This "think global, act local" approach fosters genuine enthusiasm and drives participation on a store-by-store basis across Ontario.

This model is common within the quick-service restaurant industry, which has a strong track record of community-based philanthropy. Pizza Nova's long-standing "That's Amore Pizza for Kids" campaign has raised over $2.9 million for Variety – The Children's Charity of Ontario since 1999. Similarly, the Boston Pizza Foundation has raised over $40 million for various Canadian charities through franchisee-led initiatives like its "Heart-Shaped Pizzas" for Valentine's Day.

These examples underscore a powerful synergy: national brands provide the platform and marketing muscle, while local franchisees provide the community connection and on-the-ground execution. For Domino's and Campfire Circle, this means that every pizza sold on April 15th represents a local transaction that contributes to a province-wide network of support, ensuring that more children can trade hospital gowns for campfire songs. The campaign serves as a powerful reminder that collective small actions can create significant and lasting positive change for families when they need it most.