Digital Brands Group Bolsters eCommerce Suite with AI-Powered Brand Protection

LOS ANGELES, CA – November 12, 2025 – Digital Brands Group (DBGI), a modern retail ecosystem focused on apparel and technology, today announced a partnership with Secur3D.ai to integrate advanced AI-powered brand protection tools into its eCommerce platform. The move aims to safeguard intellectual property, combat the growing threat of online counterfeiting, and bolster customer trust in an increasingly digital marketplace.

While the announcement signals a strategic push by DBG to differentiate itself in a crowded eCommerce landscape, analysts suggest the timing is crucial. The global brand protection market is experiencing double-digit growth, fueled by the escalating challenges of online counterfeiting and intellectual property theft. Reports indicate the market was valued at approximately $2.93 billion in 2024 and is projected to reach $6.34 billion by 2032.

“The rise of counterfeiting is a significant concern for brands of all sizes,” said a retail industry analyst. “Consumers are increasingly aware of the risks associated with purchasing counterfeit goods, and they expect brands to take proactive steps to protect their intellectual property and ensure the authenticity of their products.”

Combating Counterfeiting with AI

The integration of Secur3D.ai’s technology will provide DBG with real-time monitoring of online marketplaces, social media platforms, and websites to identify and remove counterfeit products, unauthorized listings, and brand impersonation attempts. The AI-powered platform uses advanced algorithms to scan vast digital landscapes, detect suspicious activity, and automate enforcement actions.

“This partnership is a natural extension of our commitment to providing a safe and secure shopping experience for our customers,” stated Hil Davis, CEO of Digital Brands Group. “By leveraging the power of AI, we can proactively identify and address threats to our brand and protect our customers from counterfeit products.”

However, DBG is not alone in recognizing the need for advanced brand protection tools. Companies like Shopify, BigCommerce, and a host of specialized brand protection providers, including Red Points Solutions and BrandShield, are all vying for a piece of this rapidly growing market. The competition is fierce, but DBG believes its focus on integrating brand protection into its overall eCommerce ecosystem will give it a competitive edge.

Strategic Fit & Financial Considerations

The partnership aligns with DBG's broader strategy to build a comprehensive suite of technology tools for the eCommerce sector. Recent financial performance has been mixed, with net revenues declining in both 2023 and the first half of 2025. The company reported a net loss of $13.1 million in 2023 and $4.2 million in the first six months of 2025. However, a recent private placement and warrant exercise in August 2025 raised $16.2 million, providing a much-needed liquidity boost.

“DBG is essentially trying to redefine the shopping experience by leveraging consumer data and preferences,” explained a financial analyst. “The integration of AI-powered brand protection is a key component of that strategy, as it helps to build trust and ensure the authenticity of their products.”

The move is also seen as a way to differentiate DBG from its competitors in the crowded apparel retail space, which includes companies like Lavoro, BARK, and 1stdibs.com. By offering a more secure and trustworthy shopping experience, DBG hopes to attract and retain customers in a highly competitive market.

Beyond Protection: Building a Modern Retail Ecosystem

While brand protection is the immediate focus, DBG’s ambitions extend beyond simply safeguarding its intellectual property. The company is actively building a “modern retail ecosystem” that combines apparel with technology. This includes developing AI-powered tools for merchandising, analytics, and personalization.

“We believe that the future of retail is personalized and data-driven,” Davis stated. “By leveraging AI, we can create a more engaging and relevant shopping experience for our customers, and build lasting relationships with them.”

One analyst commented, “The brand protection tools are essentially the foundation for building that trust with the consumer. They need to know that they are buying authentic products, and DBG is demonstrating that commitment.”

Challenges & Opportunities

Despite the potential benefits, DBG faces several challenges. The brand protection landscape is constantly evolving, as counterfeiters become more sophisticated and adopt new tactics. DBG will need to continuously monitor and update its technology to stay ahead of the curve.

“The fight against counterfeiting is a never-ending battle,” explained a cybersecurity expert. “Counterfeiters are always finding new ways to circumvent security measures, so it's important to have a proactive and adaptable approach.”

Furthermore, DBG will need to ensure that its brand protection efforts do not infringe on the privacy rights of its customers. It’s a delicate balance, but one that is essential for maintaining trust and credibility.

Despite these challenges, the opportunities are significant. By successfully integrating AI-powered brand protection into its eCommerce platform, DBG can not only safeguard its intellectual property and protect its customers but also build a stronger brand reputation and drive long-term growth. The company’s commitment to building a modern retail ecosystem positions it well to capitalize on the evolving trends in the eCommerce landscape. The partnership with Secur3D.ai represents a strategic investment in the future of retail, and one that analysts believe will pay dividends in the years to come.