Denison and Newmeasures Merge to Forge Future of Employee Analytics

ANN ARBOR, Mich. – January 12, 2026 – In a significant move set to reshape the organizational performance landscape, Denison Consulting and Newmeasures have officially joined forces. The legal merger, effective January 1, 2026, combines two industry veterans under the Denison Consulting, Inc. banner, creating a powerhouse aimed at transforming employee feedback from a simple metric into a direct driver of business success.

Newmeasures, a specialist in employee feedback programs for over two decades, will now operate as a dedicated practice within Denison Consulting. This integration promises to create a comprehensive, end-to-end system that connects deep organizational health research with strategic employee listening, a combination the newly formed entity believes will offer clients an unparalleled ability to translate insight into measurable action.

A Strategic Union in a Competitive Landscape

The merger arrives at a time when the market for HR technology and consulting is both crowded and rapidly evolving. The combined Denison Consulting enters an arena populated by major HR technology platforms like Qualtrics, Glint, and Culture Amp, which offer sophisticated employee experience tools, as well as established consulting giants such as Gallup and Mercer, known for their large-scale engagement surveys and advisory services.

This strategic consolidation appears designed to carve out a unique and defensible position. While many platforms excel at collecting employee data, the merger positions Denison to differentiate itself by integrating Newmeasures' expertise in how to listen with its own deep-seated capability in what to do with the information. The goal is to move beyond static survey scores and dashboards toward a more dynamic and predictive model of organizational health.

The strategic rationale extends beyond simply expanding service offerings. It reflects a broader industry trend demanding a clearer return on investment for culture and engagement initiatives. Business leaders are no longer satisfied with engagement scores as a standalone metric; they want to see a direct correlation to productivity, innovation, customer satisfaction, and profitability. By combining Denison’s analytics with Newmeasures’ implementation prowess, the firm aims to provide exactly that: a clear line of sight from employee voice to bottom-line results.

Blending Data Science with Human Insight

The power of this merger lies in the complementary nature of the two organizations. For more than 25 years, Denison Consulting has built its reputation on the research-backed Denison Organizational Health Model. This framework, used by thousands of leaders, diagnoses cultural strengths and weaknesses that are directly linked to business outcomes. The model's credibility is immense, built upon a foundation of over 500 million data points gathered from more than five million employees across 10,000 client organizations since 1998.

This massive trove of data and predictive analytics provides the scientific backbone. It allows the firm to benchmark clients against industry and high-performance standards, identifying the specific cultural levers that will have the greatest impact. It turns the abstract concept of 'culture' into a manageable, measurable, and improvable set of behaviors.

Meanwhile, Newmeasures brings a quarter-century of focused expertise in the art and science of employee listening. Founded in 1997, the company has partnered with hundreds of organizations to design and implement feedback programs—from engagement and onboarding surveys to 360-degree feedback and exit interviews—that foster open communication and continuous improvement. Their strength lies in ensuring the right questions are asked in the right way, maximizing the quality and relevance of the employee feedback gathered.

The integration of these two skill sets creates a powerful synergy. Newmeasures’ ability to craft nuanced listening strategies will now feed directly into Denison’s powerful analytical engine. This allows for a more holistic approach, where a client’s entire employee lifecycle feedback can be analyzed within a proven framework for high performance.

The Future of Employee Listening

Leadership from the newly combined entity has articulated a clear and ambitious vision for the future. They see an opportunity to elevate the function of employee listening from a reactive, diagnostic tool to a proactive, strategic engine for growth.

"By joining forces with Newmeasures, Denison Consulting is taking a major step toward our vision of transforming what employees know into a reliable engine of sustainable business performance," said Gerard Brossard, who continues as CEO of Denison Consulting. His statement underscores a shift from passive data collection to the active mobilization of collective intelligence. Brossard added that together, the firms "help leaders make confident decisions in complex environments and offer an end-to-end system that connects insight, action, and accountability."

This vision of an end-to-end system is central to the merger's promise. It suggests a seamless process where listening leads to insight, insight informs strategy, and strategy drives accountable action, with the results continuously monitored through the same feedback loop.

Lee Stroud, the former President of Newmeasures who now steps into the role of President at Denison Consulting, echoed this forward-looking perspective. "Newmeasures has always believed that compelling and differentiating employee experiences result in better business performance," Stroud stated. "Combining our employee listening expertise with Denison's depth of research and analytics will help clients move from survey scores to predictive insights and practical actions that measurably improve organizational performance."

The emphasis on predictive insights is key. It signals an evolution from analyzing past performance to forecasting future challenges and opportunities, enabling organizations to become more agile and resilient.

From Insight to Impact for Clients

For existing and future clients, the merger promises a more potent and practical pathway to organizational improvement. The integration of Newmeasures as a specialized practice within Denison is structured to provide continuity while unlocking new layers of value. Clients who previously relied on Newmeasures for high-quality survey programs will now gain access to Denison’s vast benchmarks and predictive analytics, adding a powerful diagnostic layer to their existing efforts.

Conversely, Denison’s clients, accustomed to its robust culture and leadership diagnostics, will benefit from more sophisticated and customized listening tools integrated directly into the Denison Model. This could manifest as enhanced pulse surveys tied to specific cultural traits, more effective 360-degree feedback for leadership development, or more insightful onboarding and exit data that directly informs strategic retention efforts.

The ultimate goal is to close the gap that so often exists between gathering feedback and driving meaningful change. By creating a unified system, Denison Consulting aims to equip leaders not just with data, but with a clear, research-validated roadmap for action. This integrated approach is designed to ensure that the voice of the employee is not only heard but becomes a fundamental component of the organization's strategic decision-making process, directly fueling its long-term health and success.