Consensus Aims to End Silos with Unified Revenue Ecosystem

ATLANTA, GA – January 08, 2026 – Consensus, a company at the forefront of Demo Automation technology, today announced a major strategic initiative with the launch of the Consensus Ecosystem. The move signals a significant ambition to solve one of the most persistent challenges in modern business: a fragmented and disconnected revenue technology landscape. The new ecosystem is a unified network of technology, strategy, and service partners designed to break down operational silos and accelerate deal velocity for B2B companies.

For years, sales and marketing departments have amassed a dizzying array of software tools, each promising to optimize a specific part of the revenue process. The result, however, is often a disjointed patchwork of systems that don't communicate, leading to isolated data, manual handoffs, and inconsistent buyer experiences. This launch positions Consensus as a central hub aiming to transform this collection of individual instruments into a finely tuned orchestra.

The High Cost of a Disconnected Landscape

Revenue teams today are navigating a complex and often frustrating environment. The proliferation of specialized software for CRMs, marketing automation, sales engagement, and business intelligence has created powerful capabilities within individual functions but has simultaneously erected invisible walls between them. Presales, sales, marketing, and customer success teams are frequently forced to bridge these gaps manually, leading to inefficiencies, data entry errors, and a fractured view of the customer journey.

This fragmentation isn't just an internal operational headache; it directly impacts the buyer. A 2025 Gartner report highlighted that a staggering 77% of B2B buyers found their recent purchase decisions to be “complex or difficult.” This complexity is often exacerbated when buyers receive inconsistent information and experiences as they are passed between different teams and automated systems. Without a unified flow of data, marketing may be unaware of a prospect's deep engagement with a product demo, and a sales representative may lack the context from a recent marketing campaign, forcing the buyer to repeat themselves and navigate a disjointed process.

This lack of a single source of truth hobbles a company's ability to forecast accurately, measure the true impact of its initiatives, and scale its operations predictably. The core problem Consensus seeks to address is that the sum of the parts is often less, not more, than the whole.

A Unified Engine Built on Partnership

The Consensus Ecosystem tackles this challenge by weaving together two critical components: deep technology integrations and elite strategic guidance. The goal is not to replace existing best-in-class tools but to make them work in concert, creating a cohesive revenue engine that runs on shared data and aligned processes.

On the technology front, the ecosystem features native integrations with a formidable roster of industry leaders. This network includes CRM giants like Salesforce and HubSpot; revenue intelligence and conversation platforms such as Gong and Clari; sales enablement solutions like Highspot and Seismic; and marketing automation powerhouses including Marketo and Eloqua. The integrations ensure that critical buyer engagement data—gleaned from interactive demos—flows seamlessly into the platforms where revenue teams already live and work. This means a prospect's interaction with a demo can automatically update a CRM record, trigger a marketing campaign, and provide context for a sales conversation in Gong, all without manual intervention.

However, the company asserts that technology alone is not the answer. To complement the software integrations, Consensus has forged alliances with leading strategy and transformation firms, including 2Win!, New Edge Growth, Great Demo!, and GoNimbly. These partners provide the essential human element: the training, coaching, and operational expertise required to turn automation into effective action. This blended approach ensures that teams are not only equipped with connected tools but are also trained on the methodologies to leverage them for creating high-impact, consistent buyer experiences.

“The future of revenue isn't more tools—it's better connection,” said Adam Freeman, SVP of Global Partnerships & Strategic Alliances at Consensus. “The Consensus Ecosystem is our commitment to helping revenue teams operate as one, with less friction and more impact.”

From Demo Automation to Pervasive Product Experience

This initiative represents a significant evolution for Consensus, moving it beyond its established identity as a Demo Automation Platform. The core of its strategy is to embed the product experience into every stage of the buying journey. By using interactive, self-serve demos, tours, and simulations, the platform allows buyers to explore a product on their own terms.

The true power of the ecosystem is its ability to capture rich, first-party buyer intent data from these interactions. It tracks not just that a demo was viewed, but precisely which features a prospect engaged with, what they re-watched, and what they shared with their colleagues. This granular insight provides an unparalleled view into a buyer's priorities and pain points.

By feeding this data into the integrated tech stack, the ecosystem enables a sales motion that adapts in real time. For example, a sales representative can receive a Slack notification that a key stakeholder just spent ten minutes exploring the analytics features of a product. That insight allows the rep to follow up with a perfectly timed, highly relevant message focused on ROI and reporting, dramatically increasing the chances of advancing the deal. This transforms the sales process from a static, linear playbook into a dynamic, responsive conversation guided by the buyer's own actions.

A Strategic Pivot Toward Predictable Growth

The launch of the Consensus Ecosystem is more than a product update; it's a strategic pivot aimed at redefining the entire revenue operations category. By positioning itself as the connective tissue for the modern tech stack, Consensus is aiming to become an indispensable part of a company's growth infrastructure.

The promised benefits are substantial: unifying the tech stack to create a single source of truth, eliminating error-prone manual handoffs between teams, and ensuring every buyer touchpoint is consistent and informed. For leadership, the value lies in the ability to accelerate deal velocity and measure the end-to-end impact of their strategies, drawing a clear line from demo engagement to closed-won revenue.

Ultimately, the vision is to empower entire organizations—from presales and sales to marketing and customer success—to operate under a unified revenue motion. By reducing silos and the variability they create, companies can execute with greater confidence and scale their success. In a market saturated with standalone solutions, Consensus is making a bold bet that the future belongs not to the company with the most tools, but to the one that can make them work as one.