Cocoa Beach Pier Levels Up Family Fun with New Chuck E. Cheese Arcade

COCOA BEACH, FL – November 17, 2025 – The iconic Westgate Cocoa Beach Pier is adding a new dimension to its family-friendly appeal with the opening of ‘Chuck’s Arcade by Chuck E. Cheese,’ a 50+ game arcade destination. The collaboration between Westgate Resorts and Chuck E. Cheese aims to elevate the pier's entertainment offerings and draw even more visitors to Florida’s Space Coast.

A Boost for the Space Coast's Tourism Engine

For over six decades, the Cocoa Beach Pier has been a landmark attraction, consistently drawing over one million visitors annually. The recent addition of the arcade signifies a strategic move to enhance the pier’s appeal, particularly for families and cruise passengers utilizing nearby Port Canaveral. “The pier is a key driver of tourism in this area,” noted a local business owner. “Anything that adds to the experience is a benefit for everyone.” The new arcade is conveniently located near Westgate Cocoa Beach Resort, creating a synergistic attraction for resort guests and day-trippers alike.

Experts suggest the arcade is well-positioned to thrive in the current market. “Families are always looking for engaging activities while on vacation,” said a tourism analyst. “Combining a classic seaside location with a modern arcade experience is a smart strategy.” Port Canaveral, one of the world’s busiest cruise ports, saw over 6.8 million passengers in fiscal year 2023, and that number is projected to climb. This influx of travelers represents a significant potential customer base for the pier and its new arcade.

Reviving the Arcade Experience – Nostalgia Meets Modernity

The opening of Chuck’s Arcade isn’t just a local development; it reflects a broader trend of revitalizing traditional arcades and blending them with contemporary entertainment options. While digital gaming dominates the entertainment landscape, the allure of classic arcade experiences – the bright lights, the satisfying click of buttons, and the thrill of winning tickets – remains strong. “There’s a nostalgic element that appeals to parents and grandparents,” explained an entertainment industry observer. “But the modern games and interactive experiences are what draw in the younger generation.”

Chuck E. Cheese has been a mainstay of family entertainment for decades, and its partnership with Westgate leverages that brand recognition and expertise. The arcade features a mix of classic and cutting-edge games, ensuring there’s something for everyone. “We’re seeing a resurgence of interest in hands-on, shared experiences,” commented a consumer trend analyst. “People are looking for ways to disconnect from screens and connect with each other. Arcades provide that opportunity.” The arcade also offers a dedicated space for birthday parties and group events, further enhancing its appeal as a family destination. The location at the Cocoa Beach Pier also offers an added benefit - it allows visitors to combine a day at the beach with a fun indoor activity.

Westgate's Strategic Play – Diversifying Resort Offerings

The collaboration with Chuck E. Cheese is part of a larger strategy by Westgate Resorts to diversify its offerings and enhance the guest experience at its properties. Westgate, primarily known for its timeshare resorts, has been increasingly focused on adding amenities and attractions that appeal to a wider range of visitors. “The goal is to create a complete vacation experience,” explained a Westgate representative. “We want guests to have everything they need right at their fingertips.”

The company has invested heavily in other on-site amenities, including water parks, multiple pools, and various dining options. The addition of a branded arcade like Chuck’s Arcade aligns with this strategy of providing comprehensive entertainment options. “This isn't just about adding another attraction,” said a resort analyst. “It’s about creating a destination that families will want to return to again and again.”

The company has also engaged in strategic partnerships with other brands, such as arrivia, to offer enhanced travel benefits and cruise exchange options for its timeshare owners. This diversification strategy appears to be paying off, with Westgate consistently reporting strong occupancy rates and positive customer feedback. This partnership also expands Westgate’s reach beyond its existing customer base. The cross-promotion of vacation packages and loyalty programs is expected to drive new business for both companies.