Cirque du Soleil & Sun Group to Bring World-Class Entertainment to Vietnam

Da Nang, Vietnam – November 11, 2025 – In a move poised to redefine Vietnam’s tourism and entertainment landscape, Sun Group and Cirque du Soleil announced a strategic partnership today to bring a spectacular, purpose-built theatrical production to the country. The collaboration will see Cirque du Soleil create a unique show, designed specifically for Vietnam, with initial performances planned for Da Nang, Phu Quoc, and Hanoi.

This isn't simply a touring show landing in Vietnam. This partnership signifies a long-term commitment to developing a world-class entertainment destination, blending Cirque du Soleil's renowned artistry with the rich cultural heritage of Vietnam. The announcement comes at a pivotal time for Vietnam's tourism sector, which is experiencing robust growth and a shift towards attracting higher-spending, experience-seeking visitors.

A Strategic Partnership for a Growing Market

Cirque du Soleil’s decision to enter the Vietnamese market isn't arbitrary. Vietnam is fast becoming a sought-after destination for international travelers, with over 22 million tourists expected in 2025 and ambitious government targets of 25 million by 2026. This growth is fueled by a rising middle class, increasing disposable income, and a government actively promoting high-quality tourism.

“The timing is perfect,” said a tourism industry analyst, speaking anonymously. “Vietnam is moving beyond budget travel. Visitors now demand sophisticated experiences, and Cirque du Soleil delivers precisely that. This partnership sends a strong signal that Vietnam is serious about becoming a premier entertainment hub in Southeast Asia.”

Sun Group, a leading Vietnamese developer of luxury resorts and entertainment complexes, brings invaluable local expertise and infrastructure to the table. The company has a proven track record of developing large-scale, world-class attractions, including the iconic Golden Bridge in Ba Na Hills. “Sun Group’s commitment to beautifying Vietnam and providing exceptional experiences aligns perfectly with Cirque du Soleil’s values,” a Sun Group representative stated in the press release.

Beyond a Show: Elevating Vietnam’s Cultural Landscape

The partnership goes beyond simply importing an existing Cirque du Soleil production. The new show will be uniquely designed for Vietnam, incorporating elements of Vietnamese culture, folklore, and artistry. “We’re not just bringing a show to Vietnam, we’re creating a show with Vietnam,” emphasized a source familiar with the project. “This includes collaboration with local artists, musicians, and designers to ensure the production resonates with Vietnamese audiences and showcases the country’s unique cultural identity.”

This focus on cultural integration is seen as a key differentiator. While Vietnam has seen an increase in temporary events like music festivals and concerts, a permanent, large-scale theatrical production of this caliber is unprecedented. “This isn’t just about entertainment,” said a cultural commentator. “It's about elevating Vietnam’s performing arts scene, fostering creativity, and showcasing our cultural heritage on the global stage.”

Navigating a Competitive Landscape

While Vietnam’s entertainment sector is booming, it’s not without competition. Vinpearl, another major Vietnamese developer, operates several theme parks and entertainment venues. However, experts point out that Cirque du Soleil occupies a unique niche. “Vinpearl caters to a broader range of entertainment needs, while Cirque du Soleil offers a highly specialized, artistic experience that appeals to a discerning audience,” explained an industry analyst. “There’s room for both to thrive.”

The lack of other permanent, large-scale international theatrical productions further underscores the opportunity for Cirque du Soleil. “This isn’t about replacing existing entertainment options, it’s about adding a new layer of sophistication and attracting a different type of tourist,” said a tourism official.

A Long-Term Investment in Vietnam’s Future

The partnership between Sun Group and Cirque du Soleil is seen as a long-term investment in Vietnam’s tourism and cultural future. The project is expected to create numerous job opportunities, boost local economies, and attract foreign direct investment.

“This is more than just a business deal, it’s a partnership built on shared values and a commitment to creating something truly special,” stated a Sun Group representative. “We believe this collaboration will not only enhance Vietnam’s tourism offerings but also inspire a new generation of artists and performers.”

Cirque du Soleil, emerging from a period of restructuring following the pandemic, sees Vietnam as a key growth market. “We’re excited to bring our unique brand of artistry to Vietnam and to collaborate with Sun Group to create an unforgettable experience for audiences,” said a Cirque du Soleil spokesperson.

The initial performances are slated for Da Nang, Phu Quoc, and Hanoi, with potential expansion to other key tourist destinations in the future. Tickets are expected to go on sale in early 2026, and anticipation is already building among Vietnamese audiences eager to witness this groundbreaking collaboration.