China's Trail Running Boom: Kailas FUGA Fuels Growth, Champions Female Athletes

Canfranc-Pirineos, Spain / Siguniang Mountain, China – November 15, 2025 – A surging wave of interest in trail running is sweeping across China, transforming the landscape of adventure sports and creating a vibrant community of athletes. Leading the charge is Kailas FUGA, a brand rapidly gaining recognition not only for its high-performance gear but also for its commitment to fostering inclusivity and empowering female athletes.

From the challenging peaks of the Ultra-Tour Mount Siguniang (UTMS) in China to the global stage of the World Mountain and Trail Running Championships in Spain, Kailas FUGA-sponsored athletes are consistently achieving podium finishes, signaling a new era for the sport in the region. The brand’s success isn’t merely about athletic prowess; it’s a testament to a holistic approach that prioritizes community building and gender equality.

The Rise of Trail Running in China

China’s growing appetite for trail running is fueled by several factors, including increasing health awareness, rising disposable incomes, and a desire for outdoor experiences. Events like UTMS, now celebrating its 10th anniversary, have become cornerstones of the scene, attracting both domestic and international competitors. The event’s consistent sell-out rate – bibs reportedly disappear within eight minutes – underscores the burgeoning demand.

“The sport is really taking off,” explains one observer familiar with the Chinese trail running scene. “There’s a fantastic energy, comparable to some of the more established races in Europe.” Brands like Salomon have recognized this potential, investing heavily in the community for over a decade, showcasing a long-term commitment to the market.

This growth isn’t happening in isolation. International athletes are increasingly participating in Chinese races, and Chinese athletes are making their mark on the global stage. Sunmaya Budha, a Kailas FUGA elite athlete, recently secured second place at the World Mountain and Trail Running Championships Long Trail, demonstrating the growing competitiveness of Chinese runners.

Kailas FUGA: More Than Just Gear

While many brands focus solely on product innovation, Kailas FUGA has distinguished itself by prioritizing community and inclusivity. The FUGA Mountain Club (FMC), with over 400 members, is central to this strategy. The club isn’t just about training; it's about fostering a supportive environment where athletes can connect, share experiences, and push each other to achieve their goals.

“The FMC is about building a community where people feel encouraged to participate, lead, compete, and inspire others,” says a representative from Kailas FUGA. The club is particularly focused on increasing female participation in the sport. Currently, women comprise over 45% of the Chinese FMC team, and the global organization aims to achieve similar ratios in the coming years.

This commitment to female athletes extends beyond mere representation. Kailas FUGA actively designs gear specifically for women, acknowledging the unique needs and challenges faced by female runners. “The gear is lightweight, reliable, and designed for technical terrain,” explains one athlete who uses Kailas FUGA products. “It allows me to run with confidence, knowing I have the right equipment for the job.”

Challenging Conditions, Resilient Athletes

The Ultra-Tour Mount Siguniang, a key event for Kailas FUGA, presents a formidable challenge for even the most seasoned athletes. The course begins at an altitude of 3400 meters and climbs to 4500 meters, navigating treacherous terrain and unpredictable weather conditions. The race demands not only physical endurance but also mental fortitude.

“The conditions are extreme,” admits one participant. “Rain, snow, mud, altitude… it tests your limits.” However, athletes like Melinda Parfait, a member of the FUGA Mountain Club, thrive in these challenging environments.

“It’s incredibly difficult,” Parfait acknowledged after completing the UTMS. “But reaching the finish line and representing the club makes it all worthwhile.” This resilience is a common trait among the athletes supported by Kailas FUGA, who consistently push the boundaries of what’s possible.

The Future of Trail Running in China

The future of trail running in China looks bright. As the sport continues to gain popularity, Kailas FUGA is poised to play a leading role in its development. By prioritizing community, inclusivity, and high-performance gear, the brand is not only fostering a thriving athletic community but also inspiring a new generation of runners.

“We’re committed to supporting the growth of trail running in China and around the world,” explains a company spokesperson. “We believe that everyone should have the opportunity to experience the joy and challenge of running in the mountains.”

As Kailas FUGA expands its reach and continues to champion female athletes, the brand is setting a new standard for excellence in the trail running community, demonstrating that success isn’t just about winning races but about building a sustainable and inclusive future for the sport.

The brand’s holistic approach, combined with the growing enthusiasm for outdoor adventure in China, suggests that the country is poised to become a major hub for trail running in the years to come.