Chicago Toy & Game Fair: A Holiday Shopping Kickoff and Hub for Innovation

ROSEMONT, IL – October 30, 2025 – The Chicago Toy & Game Fair (CHITAG), now under the umbrella of The Toy Association following a recent merger, is poised to redefine the early holiday shopping experience while solidifying its position as a breeding ground for toy and game innovation. The annual event, set to take place November 8-9 at the Donald E. Stephens Convention Center in Rosemont, Illinois, is expanding its focus to cater to consumers eager to begin their holiday preparations and industry professionals seeking the next big hit.

Early Bird Shoppers and a Shift in Retail Trends

CHITAG’s “Wishlist Weekend” concept isn’t a mere marketing ploy; it reflects a significant shift in consumer behavior. “We’re definitely seeing a trend towards earlier holiday shopping,” says one retail analyst. “Consumers are looking to spread out their spending and avoid the last-minute rush, and events like CHITAG provide a dedicated space to discover new products and create gift lists.” This strategic move positions the fair not just as a place to buy toys, but as a destination that starts the holiday season.

The event expects approximately 30,000 attendees, half of whom are children, indicating its strong appeal to families. The economic impact of the fair is considerable, with previous events generating over 1.4 billion media impressions. The move to the Donald E. Stephens Convention Center, with its expansive 840,000 square feet of exhibition space, ensures ample room for interactive displays, product demonstrations, and the ever-growing number of exhibitors. Rosemont’s strategic location, just minutes from O’Hare International Airport, further enhances the event’s accessibility and appeal to both domestic and international attendees.

Nurturing the Next Generation of Toy Inventors

Beyond the consumer appeal, CHITAG remains deeply committed to fostering innovation within the toy industry. Central to this mission is the Young Inventor Challenge (YIC), a cornerstone of the fair since 2006. The YIC provides a platform for young inventors, aged 6 to 18, to showcase their original creations and receive valuable feedback from industry professionals.

“It’s incredible to see the creativity and ingenuity of these young inventors,” shares one mentor involved with the challenge. “The YIC isn’t just about winning prizes; it’s about inspiring the next generation of designers, engineers, and entrepreneurs.” The challenge has a proven track record of success, with past winners securing licensing agreements and even launching their own companies. One notable success story involves two young inventors whose game was picked up by Pressman Toy and sold at Target. The YIC’s emphasis on mentorship, with guidance from companies like Mattel, Target, and PlayMonster, is critical to helping these young creators navigate the complexities of bringing a product to market.

A Merger for the Future and a Focus on Inclusion

The recent merger between People of Play and The Toy Association signals a new era for CHITAG. Mary Couzin, founder of People of Play, now serves as a senior vice president within The Toy Association, ensuring the continuation of the fair’s innovative spirit and commitment to the toy industry. This strategic alliance strengthens the fair’s position as a key event within the broader toy landscape, providing exhibitors and attendees with access to a wider network of resources and opportunities.

Furthermore, CHITAG is increasingly prioritizing inclusivity and accessibility. The fair’s commitment to creating welcoming experiences for all children is exemplified by the “Sensory Hour,” a dedicated time designed to accommodate families with special needs. This initiative demonstrates a growing awareness within the toy industry of the importance of designing and creating play experiences that are accessible to everyone. “We want to ensure that all children, regardless of their abilities, have the opportunity to enjoy the magic of play,” explains an event organizer. This inclusive approach not only benefits families with special needs but also reflects a broader societal shift towards creating more equitable and inclusive experiences for all.

CHITAG is evolving beyond a simple consumer show; it’s transforming into a dynamic ecosystem that fosters innovation, supports young talent, and embraces inclusivity. By aligning with the broader goals of The Toy Association and prioritizing the needs of both consumers and industry professionals, the fair is poised to remain a vital force within the toy and game world for years to come.