CapStone Bets on Proven AI, Acquiring Sales Platform Structurely

FORT MYERS, Fla. – January 06, 2026 – In a strategic move that prioritizes proven infrastructure over speculative technology, investment firm CapStone Holdings Inc. today announced its acquisition of Structurely, an artificial intelligence company that has quietly spent nearly a decade perfecting automated sales engagement. The deal signals a calculated bet on technological maturity and data supremacy in the booming AI-driven sales market, positioning Structurely for accelerated growth under its new ownership.

While the market is flooded with new generative AI tools, CapStone's acquisition highlights a different strategy: targeting established platforms with deep, defensible advantages. Structurely, founded long before the recent AI explosion, has specialized in building conversational AI for the high-stakes real estate and mortgage industries, where speed and human-like accuracy are directly tied to revenue.

A Strategic Bet on Proven Infrastructure

CapStone Holdings, a family office-structured firm with a diverse portfolio spanning technology, real estate, and healthcare, has a history of backing advanced and autonomous technologies. Its investments in companies like Perrone Robotics and Local Motors underscore a clear interest in businesses that build foundational technology. The acquisition of Structurely aligns perfectly with this thesis.

Instead of chasing the hype cycle, CapStone has identified a company with what it calls a significant “data moat” and a multi-year head start. This approach contrasts sharply with investments in newer, more generalized AI platforms that lack industry-specific training and real-world performance data.

"Structurely has spent years building real infrastructure, training AI on real conversations, and delivering measurable performance in demanding sales environments," said Keith J. Stone, founder and chairman of CapStone Holdings, in a statement. "This is not an experimental platform. It's a company with a meaningful data moat, a significant head start, and technology that is already creating value for customers."

This sentiment reflects a growing investor focus on fundamentals within the AI sector. The acquisition targets a company that operates as a full-stack AI telephony and workflow platform, integrating voice, text, decision logic, and CRM connectivity. This infrastructure-first model is inherently more complex and difficult to replicate than the lightweight AI add-ons that have recently saturated the market, providing a durable competitive advantage.

The Value of a Decade-Long Data Moat

Structurely's core strength lies in its history. Founded in 2015, the company has amassed an enormous repository of industry-specific conversational data. The platform has powered more than 13 million distinct AI-driven conversations and generated over 75 million messages. Crucially, its models have been refined using a library of more than 5.5 million human-labeled transcripts—a dataset that provides an unparalleled understanding of the nuances in real estate and mortgage lead qualification.

This deep well of proprietary data allows Structurely's AI to conduct natural, two-way conversations across both text and voice channels, 24/7. It can engage, nurture, and qualify leads, and even execute live call transfers to human sales agents at the precise moment a lead is ready to talk. This capability has translated into consistent performance, with the company reporting average lead qualification rates ranging from 14% to 31%, depending on the specific use case and market conditions.

The company’s technology stack is designed for deep integration, not surface-level interaction. By combining its AI with a proprietary phone system and seamless connections to major CRMs like Salesforce and HubSpot, it automates the entire top-of-funnel sales process, allowing human agents to focus on high-value, relationship-building activities and closing deals.

Navigating a Crowded and Booming Market

The timing of the acquisition places Structurely at the heart of a rapidly expanding market. According to recent figures from Grand View Research, the global AI-in-sales market was valued at approximately $24.6 billion in 2024. It is projected to surge at a compound annual growth rate of over 22% through 2033, driven by enterprise demand for automation, efficiency, and improved customer engagement.

Within this landscape, Structurely faces competition from multiple angles. Broad-based CRM and sales intelligence platforms like Salesforce and HubSpot offer their own AI features. A new wave of generative AI tools provides generalized content and chatbot capabilities. Furthermore, a host of niche competitors in the real estate and mortgage sectors offer specialized AI assistants for lead nurturing and marketing.

However, Structurely's unique combination of a decade of specialized data, a full-stack infrastructure approach, and proven performance metrics gives it a distinct position. Its focus on both voice and text automation, backed by a massive dataset of human-labeled conversations, differentiates it from competitors that may only offer text-based bots or lack deep industry training.

Leadership and the Path Forward

Guiding Structurely's next phase is Corey Welch, a partner in the acquisition who brings extensive experience from the mortgage and lending sectors. Having served as a senior director at Quicken Loans and a vice president at Rapid Finance, where he was instrumental in significant growth, Welch's involvement is strategic. His role will be to provide experienced leadership and strengthen enterprise trust, particularly within the demanding financial services vertical.

"This is a company that has quietly built real AI infrastructure in one of the most demanding sales environments," Welch stated. "The depth of data, the maturity of the platform, and the performance history create a rare foundation. Our focus as owners is disciplined execution—continuing to invest in the product, strengthening enterprise trust through experienced lending industry leadership, and helping Structurely compound its advantage as AI becomes core infrastructure for modern revenue teams."

Under CapStone Holdings' ownership, the plan is to aggressively build upon this foundation. The new owners will fund an expansion of Structurely's product roadmap and accelerate platform development. The goal is to solidify Structurely’s position not just as a tool, but as a core infrastructure provider for modern, AI-driven sales organizations, all while preserving the company's established customer-first approach.