Canada's EV Fleets Get a Power-Up with New InCharge-RocketEV Alliance

By Frank Reed

LOS ANGELES and TORONTO – March 18, 2026 – As Canadian businesses accelerate their transition to electric vehicles, a new strategic partnership aims to tackle the single most critical factor for success: reliable charging. U.S.-based fleet electrification leader InCharge Energy today announced its expansion into Canada through a new subsidiary, InCharge Energy Canada, which will be powered by local installation and service expert RocketEV.

The alliance brings a vertically integrated, end-to-end charging solution to a Canadian market that is rapidly electrifying. By combining InCharge's proven North American operational model and advanced software with RocketEV's on-the-ground technical workforce, the partnership promises to deliver what fleet managers crave most: chargers that turn on and stay on.

A Strategic Push into a Surging Market

The timing of this venture is no coincidence. The launch of InCharge Energy Canada comes as the nation's demand for commercial EV infrastructure is set to explode. The Canadian electric vehicle charging station market, valued at over $335 million in 2024, is projected to skyrocket to nearly $3.5 billion by 2033, driven by ambitious government mandates and a corporate push toward sustainability.

Ottawa has set aggressive targets, aiming for 100% of new light-duty vehicle sales to be zero-emission by 2035, with a similar goal for medium- and heavy-duty vehicles by 2040. This policy framework, supported by substantial federal and provincial incentives, has created a fertile ground for fleet conversion. However, acquiring vehicles is only half the battle. The lack of robust, dependable, and scalable charging infrastructure remains a primary barrier for many organizations.

This is the gap InCharge Energy Canada is built to fill. The partnership is designed to provide a seamless, unified solution for businesses navigating the complexities of fleet electrification, from initial site design to long-term maintenance.

Combining North American Scale with Local Expertise

The partnership's structure leverages the distinct strengths of both companies. InCharge Energy brings its extensive experience serving major U.S. fleets like FedEx and UPS, along with its proprietary InControl software platform. This established model provides the blueprint for engineering standards, project management, and operational protocols.

RocketEV, a Canadian company with a strong reputation for quality installations and a nationwide technical workforce, will serve as the operational engine. Operating as InCharge Energy Canada, RocketEV will lead the installation, construction, and field labor for charging projects, ensuring compliance with local regulations and rapid response times for service calls.

"RocketEV's on-the-ground knowledge and technician force make them an ideal partner as we expand our Canadian service footprint," said Rich Mohr, CEO at InCharge Energy, in the announcement. "Together, we will deliver charging systems that turn on quickly -- and stay on -- through strong engineering, cloud connectivity, and comprehensive field service."

To ensure consistency and quality, InCharge Energy will train and certify all RocketEV technicians to meet its North American standards for installation, commissioning, and maintenance. This fusion of global standards and local execution is central to the venture's value proposition.

"Becoming InCharge Canada, powered by RocketEV allows us to bring world-class charging reliability to Canadian fleets," added Gerry De Luca, President of RocketEV. "By combining local expertise with InCharge's proven operational model, we're setting a new standard for dependable fleet charging in Canada."

An End-to-End Solution for 'Always-On' Charging

For fleet managers, the term "turnkey" is often promised but rarely delivered. InCharge Energy Canada aims to change that by offering a truly comprehensive suite of services designed to manage the entire lifecycle of a charging depot.

This begins with Engineering, Procurement, and Construction (EPC), where the company handles everything from site evaluation and design to utility coordination and final installation. The goal is to accelerate the often-painful process of getting a charging site energized and operational.

Once installed, every charger is connected to the cloud-based InControl platform. This allows a central Network Operations Center (NOC) and Service Operations Center (SOC) to monitor charger health in real time. The system can perform remote diagnostics, push firmware updates, and proactively detect faults before they cause downtime—a key feature backed by InCharge's claim of 99.99% software uptime in its U.S. operations.

Beyond monitoring, the InControl software provides fleet managers with powerful tools for smart energy management, including intelligent load balancing to avoid costly peak demand charges and analytics on charging sessions and energy usage. In the U.S., clients using this software have reported energy bill savings of up to 45%.

Finally, a robust Operations & Maintenance (O&M) program, leveraging RocketEV's regional technician presence, will provide preventive maintenance and on-site repairs, ensuring the physical infrastructure remains as reliable as the software managing it.

Navigating a Competitive and Incentivized Landscape

InCharge Energy Canada is entering a dynamic and increasingly competitive field. Established players like FLO, which operates an extensive network and manufactures its own hardware, already have a significant footprint. However, the new alliance's focus on a vertically integrated service model specifically for fleets, combined with its promise of 'always-on' reliability, could be a powerful differentiator.

The venture is also perfectly positioned to help clients capitalize on Canada's generous incentive programs. Federal initiatives like the Zero Emission Vehicle Infrastructure Program (ZEVIP) can cover up to 50% of project costs for charging infrastructure, while the Incentives for Medium- and Heavy-Duty Zero-Emission Vehicles (iMHZEV) program provides significant rebates on vehicle purchases. Provincial programs in British Columbia and Quebec offer even more stackable funding.

By offering an end-to-end solution, InCharge Energy Canada can help fleets not only design and build their infrastructure but also navigate the complex application processes for these crucial funding sources. This holistic approach, combining technical execution with financial strategy, addresses a major pain point for businesses making the electric transition.

By integrating proven technology, deep operational experience, and localized service delivery, the partnership between InCharge Energy and RocketEV represents a significant step forward for fleet electrification in Canada, aiming to build the reliable backbone necessary for a sustainable transport future.