Buda Juice's $20M IPO Aims to Reshape the Supermarket Juice Aisle

DALLAS, TX – January 07, 2026 – Buda Juice, Inc., a company seeking to redefine the fresh beverage category, today announced the pricing of its initial public offering at $20 million. The move signals a major push to bring its 'UltraFresh™' cold-crafted juices from a niche concept to a staple in supermarket produce departments across the United States.

The Dallas-based company priced 2,666,667 shares of its common stock at $7.50 per share. Trading is set to commence on the NYSE American exchange on January 8, 2026, under the ticker symbol “BUDA.” The offering is expected to officially close by January 9, subject to customary conditions. This infusion of public capital marks a pivotal moment for the juice maker, providing the financial fuel for an ambitious national expansion strategy.

A Fresh Squeeze on Wall Street

The IPO, underwritten by MDB Capital, provides Buda Juice with gross proceeds of $20 million, before deducting discounts and expenses. The company has also granted the underwriter a 45-day option to purchase up to 400,000 additional shares to cover any over-allotments, potentially increasing the total capital raised. This public debut is the culmination of years of building a brand centered on an uncompromising approach to freshness and quality.

“Today marks an important milestone for our company and the growth of the UltraFresh™ juice category,” said Horatio Lonsdale-Hands, CEO and Co-Founder of Buda Juice, in a statement. “Thanks to the support of our loyal Buda Juice consumers, retail and club store customers, and our IPO investors, we can further our mission to make UltraFresh™ juices the new standard in grocery stores across the U.S., without compromise on safety, taste or nutrients.”

The move to the public markets is a bold declaration of intent, positioning Buda Juice to compete on a larger stage and challenging the established norms of the beverage industry.

The Strategy Behind the Juice

The $20 million raised is not just a number on a balance sheet; it is a meticulously planned war chest for growth. The company intends to allocate the net proceeds toward a significant scaling of its production and distribution infrastructure. Key plans include the development and construction of new production plants in South Carolina and the Arizona/Nevada region. These facilities are strategically located to bring products closer to major consumer markets on the East and West Coasts, reducing logistics costs and extending the company's reach.

In addition to building new plants, a portion of the funds will be used to expand the capacity of its existing Dallas production hub. The capital will also support in-store marketing initiatives designed to educate consumers about the 'UltraFresh' category and provide working capital for its broader expansion efforts.

This strategy is built on a foundation of impressive growth. According to past investors, Buda Juice has demonstrated a compound annual growth rate (CAGR) of nearly 42% from 2022 to 2024, indicating strong market traction even before its public offering. By employing a dual distribution model that includes its own brand and a growing white-label platform for retail partners, the company has created a flexible and scalable path to market.

Disrupting the Aisle with 'UltraFresh' Technology

At the core of Buda Juice's market proposition is its proprietary 'UltraFresh™' platform. This is not simply another cold-pressed juice; it is an end-to-end system designed to deliver a fundamentally different product. The process relies on maintaining a continuous, unbroken cold chain, keeping the juice at a steady 35°F from the moment the fruit is pressed until it lands on the supermarket shelf.

This meticulous temperature control allows Buda Juice to offer a clean-label product, a term that resonates deeply with today's health-conscious consumers. The juices are free from preservatives, GMOs, and any form of heat pasteurization or High-Pressure Processing (HPP) that can degrade nutrients and alter taste. The result is a product with an authentic, just-squeezed flavor and a shelf life of 8 to 12 days—a significant logistical advantage over daily-made fresh juices without the compromises of long-life processed beverages.

The potential for disruption is substantial. The U.S. fruit juice market was valued at over $55 billion in 2024, with projections showing it could exceed $77 billion by 2033. Within this space, the global cold-pressed juice segment is experiencing robust growth, driven by consumer demand for nutrient-dense, minimally processed options. Buda Juice is positioning itself to capture a significant share of this evolving market by creating a new category that sits between the operational complexity of in-store juicing and the perceived lower quality of shelf-stable alternatives.

A Turnkey Solution for Retailers

Beyond appealing to consumers, a key part of Buda Juice's strategy is its value proposition to grocery retailers. Offering truly fresh juice can be an operational headache for supermarkets, requiring dedicated space, equipment, labor, and rigorous food safety management. Buda Juice eliminates these hurdles by providing a turnkey solution.

The company delivers a ready-to-sell, high-quality product, allowing retailers to offer a premium fresh juice option without any added infrastructure or operational burden. This model enables grocers to differentiate their fresh produce departments and capitalize on the growing consumer trend toward healthy, convenient food options. With supermarkets and hypermarkets accounting for 60% to 70% of all juice sales, becoming an indispensable partner to these retailers is central to the company's vision.

This B2B focus represents a strategic evolution for the company, which initially operated its own retail stores before pivoting to a wholesale model. That early experience in direct-to-consumer sales provided valuable insights into customer preferences and helped build the brand loyalty that now supports its push into major grocery chains.

The Venture Capitalists' Bet

The choice of MDB Capital as the underwriter is itself indicative of Buda Juice's ambitions. MDB Capital specializes in what it calls "public venture capital," focusing on launching early-stage, high-growth companies with "Big Ideas" into the public markets. The firm has a notable track record, claiming a high success rate in taking companies public and seeing them achieve significant market valuations post-offering.

By partnering with a firm known for backing disruptive technologies and business models, Buda Juice aligns itself with a narrative of high-growth potential. For investors, this suggests that the IPO is not just a financing event but the beginning of a long-term journey to build a category-defining company. MDB's history of its underwritten IPOs trading at a premium to their initial price sets a high bar for expectations as 'BUDA' prepares to make its market debut.

With fresh capital and a validated strategy, Buda Juice now faces the critical task of execution. The company has laid out a clear roadmap to scale its unique platform, and the coming months will reveal whether its 'UltraFresh' vision can truly transform the American juice aisle.