Bright Mountain & TotallyKidz Partner to Navigate Safe Digital Advertising for Gen Alpha

NEW YORK, NY – October 30, 2025 – Bright Mountain Media (OTCQB: BMTM) and TotallyKidz have announced an exclusive partnership designed to enhance digital advertising for young audiences, prioritizing privacy and COPPA (Children’s Online Privacy Protection Act) compliance. The collaboration leverages Bright Mountain’s advertising technology and data insights with TotallyKidz’s expertise in creating safe, engaging experiences for children, a segment increasingly influencing household spending.

Addressing a Growing Need for COPPA-Compliant Advertising

The digital advertising landscape is undergoing a shift as concerns about children’s online privacy intensify. COPPA regulations require verifiable parental consent before collecting personal information from children under 13, a challenge for advertisers seeking to reach this demographic. “The industry is waking up to the ethical and legal responsibilities surrounding advertising to children,” said one industry analyst. “Simply targeting children with the same tactics used for adults is no longer acceptable.” TotallyKidz has positioned itself as a leader in COPPA-compliant advertising, offering a kidSAFE-certified platform and focusing on contextual targeting. This approach avoids collecting personal data and instead delivers ads based on the content children are viewing. The partnership aims to provide a solution that respects children’s privacy while still delivering effective advertising. “Brands are realizing that building trust with parents is crucial when targeting young audiences,” explains another marketing professional. “Transparency and a commitment to privacy are no longer optional; they’re essential.”

Gen Alpha’s Rising Influence on Household Spending

Beyond the ethical considerations, the partnership also comes at a time when the influence of Generation Alpha – those born from 2010 onwards – is rapidly growing. This generation is becoming a significant economic force, commanding billions of dollars in direct spending and influencing an even larger share of household purchases. “Gen Alpha is shaping family spending habits at an unprecedented rate,” notes a consumer behavior researcher. “They’re not just consumers themselves; they’re influencers who impact their parents’ purchasing decisions.” Experts estimate that Gen Alpha influences approximately 42% of household spending, and this percentage rises to nearly 50% in more affluent families. This makes reaching this demographic a priority for many brands. The partnership between Bright Mountain and TotallyKidz aims to provide advertisers with the tools and data they need to effectively reach Gen Alpha while respecting their privacy and the concerns of their parents. Bright Mountain’s portfolio of over 3,000 kids’ game apps, segmented by age and gender, will provide valuable targeting capabilities. “It’s about understanding where these kids are spending their time online and delivering relevant, age-appropriate ads,” explains one advertising executive.

Bright Mountain’s Expansion and Strategic Acquisitions

This partnership is part of a broader strategy by Bright Mountain Media to expand its reach in the digital advertising market. The company has made several key acquisitions in recent years, including Wild Sky Media and the Insights and Agency divisions of Big Village. These acquisitions have strengthened Bright Mountain’s data analytics capabilities and broadened its portfolio of digital properties. Wild Sky Media brings a network of parenting and lifestyle brands, while Big Village provides data-driven insights and consumer research capabilities. Integrating these assets with Bright Mountain’s existing advertising technology, including its BrightStream SSP, has created a comprehensive marketing services platform. The acquisition of Big Village, following the company's bankruptcy, appears to be a key part of this strategy, adding $50 million in annualized revenue and bolstering Bright Mountain's ability to understand consumer behavior. Bright Mountain’s recent financial performance shows a positive trend, with revenue increasing 27% in 2024 and a significant reduction in net loss. While the company continues to face financial challenges, these acquisitions and strategic partnerships demonstrate a commitment to growth and innovation. The partnership with TotallyKidz is seen as a natural extension of this strategy, allowing Bright Mountain to capitalize on the growing demand for safe and effective advertising to young audiences. “Bright Mountain is positioning itself as a one-stop shop for advertisers looking to reach families,” says one industry observer.

Navigating the Future of Kids’ Digital Advertising

The partnership between Bright Mountain Media and TotallyKidz represents a significant step towards creating a safer and more responsible digital advertising ecosystem for children. As concerns about online privacy continue to grow, companies are increasingly prioritizing COPPA compliance and ethical advertising practices. The combination of Bright Mountain’s technology and data insights with TotallyKidz’s expertise in creating safe, engaging experiences for children will provide advertisers with a valuable solution for reaching this important demographic. The future of kids’ digital advertising will likely be shaped by a combination of stricter regulations, increased consumer awareness, and a growing demand for transparency and accountability. Companies that prioritize these values will be best positioned to succeed in this evolving landscape. The industry is now more aware that long-term success hinges on establishing trust with parents and protecting the privacy of young audiences.