Bragg's Brazilian Blitz: iGaming Giant Goes Live on Blaze Platform

TORONTO, ON – December 16, 2025 – Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) has significantly deepened its footprint in Latin America's largest economy, launching its full suite of proprietary and exclusive online casino content with the Brazilian iGaming operator, Blaze. The move introduces approximately 80 of Bragg’s certified titles to the platform, marking a substantial push into what is widely considered one of the world's most promising newly regulated online gambling markets.

The launch is a cornerstone of the Toronto-based supplier's long-term strategic plan, which aims to increase the share of revenue generated from its high-margin, in-house and exclusive games by 2025. This deployment in Brazil, a market where Bragg has already reported significant growth since its entry earlier this year, represents a critical execution of that global strategy.

Included in the content package are titles specifically highlighted as regional favorites, such as Electric Jungle and Mighty Mountain, underscoring a deliberate effort to provide localized content tailored to Brazilian player preferences. This partnership with Blaze gives Bragg a powerful distribution channel in a market poised for explosive growth.

A Strategic Play in a Regulated Powerhouse

Bragg's expansion is not just a speculative venture; it's a data-backed move that builds on existing success. The company’s Q3 2025 financial results, reported in November, revealed an impressive 80% year-over-year revenue increase from its Brazilian operations. This surge was a key factor in the company’s overall performance, helping to offset regulatory-driven downturns in established European markets like the Netherlands. Globally, Bragg’s proprietary content revenue climbed 35% in the same period, validating its focus on developing and distributing its own intellectual property.

This launch directly feeds that successful model. By deploying its entire certified library, Bragg aims to maximize its market penetration and solidify its brand presence. Sara Mosallaee, Regional Director for LATAM at Bragg Gaming Group, emphasized the strategic importance of the scale of this launch.

“The sheer scale of this launch, featuring our entire certified library of around 80 games, ensures we are maximizing our reach in this critical market,” Mosallaee commented in the company's announcement. “Going live with Blaze directly supports our profitability goals and allows us to diversify our revenue stream through increasing the proportion generated via our proprietary and exclusive content.”

Navigating Brazil's High-Stakes iGaming Arena

The timing of Bragg's major push is pivotal. Brazil officially launched its federally regulated online betting and gambling market on January 1, 2025, following the landmark passage of Law No. 14,790/2023. This legislation ended a long period of regulatory ambiguity, establishing a clear but demanding framework for operators and suppliers.

The barriers to entry are substantial. Operators are required to pay a hefty BRL 30 million (approximately US$6.1 million) for a five-year license, and they are subject to a 12% tax on Gross Gaming Revenue (GGR). Furthermore, player winnings over a certain threshold are taxed at 15%. These financial hurdles are expected to drive market consolidation, favoring well-capitalized international players and established local brands.

Projections for the market are universally bullish. H2 Gambling Capital forecasts that Brazil’s online betting and gaming market could reach an astounding US$10 billion in GGR by 2029. Other analyses project a Compound Annual Growth Rate (CAGR) exceeding 16% through 2028. This immense potential has attracted a swarm of competitors. The operator landscape is fiercely contested by global giants like Betano, Bet365, and Superbet, which currently dominate online search interest. On the content supply side, major players like Evolution Gaming have also established a strong presence, even opening a local live casino studio in São Paulo to enhance its localization efforts.

In this environment, securing a partnership with a prominent operator like Blaze is crucial for any supplier looking to gain a foothold. For Blaze, the addition of a large and exclusive content library provides a significant competitive advantage.

Jorge Domingos, Head of iGaming Integration from Blaze, noted the value of the new portfolio. "The launch of Bragg’s full suite of content is highly anticipated by our customers," he stated. "We are confident their exclusive titles, including local favorites, will perform exceptionally well, adding significant value to our casino offering in Brazil."

The Art of Localization for a Discerning Market

Success in Brazil is not merely about market access; it hinges on providing a deeply localized player experience. The Brazilian audience has distinct cultural and gaming preferences, and suppliers who fail to adapt their offerings risk being overlooked. The emphasis on Portuguese-language interfaces, culturally resonant themes, and games that align with local tastes is paramount.

Bragg’s inclusion of titles branded as “regional favorites” is a clear acknowledgment of this reality. While the specifics of what makes a game like Electric Jungle resonate with Brazilian players remain part of the company’s proprietary strategy, the act of curating and promoting a tailored portfolio is a strategic necessity. This approach stands in contrast to a one-size-fits-all content dump and demonstrates an understanding of the market's nuances.

The deployment of approximately 80 certified games provides the necessary volume and variety to appeal to a broad demographic of players, from casual slot enthusiasts to seasoned casino gamers. This large-scale, localized content strategy is Bragg’s answer to the high bar set by competitors and is fundamental to converting Brazil's market potential into tangible revenue.

As the Brazilian market continues to mature under its new regulatory framework, the partnerships formed today will likely define the landscape for years to come. Bragg Gaming's comprehensive content launch with Blaze is a definitive statement of intent, positioning the company as a serious contender for a significant share of Latin America's most exciting iGaming prize.