Boats Group AI Tools Chart a Course for Smarter Marine Sales

MIAMI, Jan. 14, 2026 – In a significant move to arm marine professionals with advanced digital capabilities, Boats Group today announced a major upgrade to its BoatWizard inventory management system. The launch of new and enhanced Performance Insights Reports promises to replace industry guesswork with data-driven precision, providing brokers and dealers with real-time intelligence on how their inventory is performing in the world's largest online marine marketplaces.

BoatWizard, the industry's leading inventory management system, now features a suite of new reporting tools built directly from feedback provided by brokers and dealers. These tools leverage advanced data analysis from across Boats Group's flagship platforms—including Boat Trader, YachtWorld, and boats.com—to offer clear, actionable insights into how buyers discover, view, and engage with boat listings online. The initiative is designed to demystify digital marketing and empower users to make more efficient and confident business decisions.

"Our goal with these reports is to make online performance easier to understand and easier to act on," said Mike Grabowski, Chief Product Officer at Boats Group, in a statement accompanying the release. "By turning real marketplace activity into clear, straightforward insight, we're helping brokers and dealers see the value of their digital marketing and focus on what truly drives results."

From Guesswork to Data-Driven Decisions

For decades, many aspects of boat sales have relied on experience and intuition. The new reports aim to augment that expertise with hard data, connecting digital activity directly to measurable outcomes. The refreshed Reports section in BoatWizard introduces several key features designed to address common pain points for marine professionals.

The Listing Optimizer offers direct, practical guidance on improving the quality of individual boat listings. Developed in response to member requests, this tool analyzes a listing and identifies specific areas for improvement—such as adding more high-resolution photos, refining descriptions, or including more detailed specifications. By providing a clear checklist of enhancements, it allows dealers to quickly boost a listing's visibility and engagement potential without overhauling their existing workflows.

Simultaneously, the enhanced Market Insights report provides crucial context by benchmarking a dealer's inventory against broader activity in their local market. This comparative view helps businesses identify their competitive strengths, uncover gaps in their local inventory offerings, and spot opportunities to refine their marketing strategies. By understanding what is selling well nearby, dealers can better position their own boats to capture local interest.

Finally, the core Listing Performance report has been refreshed to offer a more streamlined and immediate view of key metrics. With data updated through the prior day, brokers can track impressions, views, and interactions across all portals, giving them a timely and accurate pulse on how their entire digital showroom is performing.

The AI Compass: Charting Buyer Demand in Real-Time

The centerpiece of the new release is the Search Demand report, an AI-powered tool that provides top-tier members with an exclusive window into the minds of active boat buyers. Boats Group claims this level of real-time insight is not available anywhere else in the industry, a credible assertion given its control over the vast, proprietary data generated by millions of users across its market-leading platforms.

Powered by artificial intelligence, the Search Demand report captures and analyzes live search activity, revealing which makes, models, and classes of boats are currently trending. It shows not only what buyers are looking for right now but also how that demand is evolving over time compared to overall market interest. This transforms inventory acquisition from a speculative practice into a strategic, data-informed decision.

For AdvantageSelect level members, this tool is a powerful competitive advantage. They can use the insights to validate purchasing strategies, ensuring they invest in boats that have a demonstrated audience. It allows them to prioritize which boats in their existing inventory to promote and helps identify gaps in their offerings that align with surging buyer interest. By aligning inventory and marketing efforts with proven buyer intent, dealers can significantly reduce risk, shorten sales cycles, and optimize their capital investment.

Reshaping the Digital Showroom

This launch signifies more than just a product update; it reflects a broader shift in how the recreational marine industry approaches sales and marketing. While various marine management software solutions exist, they often focus on fleet operations or general business administration. Boats Group's new tools are specifically designed to sharpen the digital marketing and sales effectiveness of brokers and dealers by leveraging the unique data from its own ecosystem.

By providing sophisticated analytics that were once the domain of large tech companies, Boats Group is helping to professionalize the boat sales process. The insights can empower smaller dealerships to compete more effectively by making smarter inventory and marketing choices. For larger operations, the tools offer a way to refine their strategies at scale, optimizing performance across dozens or hundreds of listings.

This data-driven approach is poised to change market dynamics. As more dealers adopt these tools, competition may shift from simply having a presence online to having the most optimized and strategically positioned listings. The ability to anticipate demand for a specific 35-foot center console or a trending brand of luxury yacht could become a key differentiator in a crowded marketplace.

A Strategic Push into a Data-Powered Future

The release of the Performance Insights Reports is a cornerstone of Boats Group's overarching strategy to cement its leadership through technological innovation. The company is deliberately positioning itself not merely as a set of listing websites but as an indispensable technology partner for the marine industry. This commitment is evident in its continued investment in AI across its product suite, including an AI-Powered Listing Builder and a Market Evaluation Tool that provides real-time valuation data.

This strategic direction has been validated by significant investor confidence. The company's recent acquisition by new shareholders, who have explicitly stated their intent to capitalize on the digitization of the industry and the integration of artificial intelligence, underscores the perceived value of this tech-forward approach. Boats Group is leveraging its immense and exclusive dataset as a strategic asset, turning user behavior into actionable intelligence that its customers can use to maximize sales.

By building these tools in close collaboration with its user base, the company ensures they solve real-world problems. As these data-driven capabilities are rolled out and refined, they are set to provide brokers and dealers with a clearer, more measurable foundation for decisions that directly impact their bottom line, charting a new, more intelligent course for the future of boat sales.