Blink Charging Targets Multifamily & Fleet Markets with Affordable New Shasta EV Chargers

Bowie, MD – November 3, 2025 – Blink Charging Co. (NASDAQ: BLNK) is expanding its footprint beyond public charging stations with the launch of its Shasta line of Level 2 (L2) EV chargers. Designed specifically for the burgeoning multifamily and commercial fleet markets, the Shasta chargers promise a more affordable and scalable solution for EV charging, potentially unlocking wider adoption of electric vehicles.

Blink’s Shasta line, comprising the Shasta 48 (11.5kW) and Shasta 80 (19.2kW) models, arrives as demand for private EV charging infrastructure accelerates. According to a recent report by the National Multifamily Housing Council, installations in apartment complexes grew 47% in 2022, while commercial fleet electrification is projected to grow at a 32% compound annual growth rate through 2030. This surge in demand, however, has been met with challenges, including high infrastructure costs and logistical complexities.

“The market is ripe for a solution that balances cost with features,” explains a property manager in California who recently evaluated the Shasta 48 for his 200-unit complex. “Many existing L2 chargers are simply too expensive for widespread deployment, and some lack the smart features we need for energy management.”

Addressing a Growing Market Need

The Shasta line aims to fill this gap by offering a competitively priced alternative without compromising on essential features. Priced at $899 for the Shasta 48 and $1499 for the Shasta 80, the chargers are 15-20% cheaper than comparable models from competitors like ChargePoint and EVgo. Beyond the price point, the Shasta chargers boast environmental sensors and tamper alerts – features not typically found in this price range.

“We’re seeing a shift in the market,” notes an industry analyst specializing in EV infrastructure. “The initial focus was on building out public fast-charging networks. Now, the emphasis is on providing convenient and reliable charging where people live and work.”

A Strategic Shift for Blink Charging

The launch of the Shasta line represents a strategic diversification for Blink Charging, moving beyond its traditional focus on public charging stations. This pivot towards private infrastructure could unlock new revenue streams and higher margins. “By targeting the multifamily and fleet markets, Blink is positioning itself to benefit from the long-term growth of EV adoption,” explains an investment analyst following the EV charging sector.

This diversification is partly fueled by the acquisition of Zemetric in 2022. The $15 million purchase provided Blink with crucial technology and engineering expertise that directly informed the development of the Shasta line. “Zemetric’s compact, high-power charging solutions were instrumental in designing the Shasta chargers,” a source familiar with the acquisition confirmed.

Navigating the Challenges of Multifamily and Fleet Charging

Deploying EV charging infrastructure in multifamily and fleet environments presents unique challenges. Space constraints, load management, and existing electrical infrastructure limitations often require careful planning and installation.

“The biggest hurdle is often upgrading the electrical panel to handle the increased load,” explains a fleet manager transitioning to electric vehicles. “It can be a significant expense, especially for older buildings.”

Blink acknowledges these challenges and is offering installation support and energy management solutions to help customers overcome them. The company is also emphasizing the importance of proactive planning and site assessments to ensure a smooth deployment process.

Democratizing EV Access: The Bigger Picture

The Shasta line’s potential impact extends beyond simply providing more charging options. By lowering the cost of private EV infrastructure, Blink is contributing to the democratization of EV access. This is particularly important for renters and those who lack access to home charging.

“Access to charging is a major barrier to EV adoption for many people,” explains a policy advocate focused on transportation equity. “Affordable and convenient charging options are essential to ensuring that everyone can benefit from the transition to electric vehicles.”

While the long-term success of the Shasta line remains to be seen, Blink Charging’s latest offering represents a significant step towards a more accessible and sustainable transportation future. By addressing the specific needs of the multifamily and fleet markets, the company is positioning itself as a key player in the rapidly evolving EV charging landscape.

As one property manager noted, “If Blink can deliver on its promise of affordable and reliable charging, the Shasta line could be a game-changer for our industry.”