BingX Taps Mainstream TV to Lead Crypto Education in Romania

BUCHAREST, Romania – December 29, 2025 – In a strategic move to capture a key Eastern European market, global cryptocurrency exchange BingX has announced a landmark partnership to sponsor "Tales from the Crypto," Romania's first national educational talk show dedicated to digital assets. The initiative, launched in collaboration with Aleph Business TV, aims to demystify the complex world of cryptocurrencies for a mainstream audience, signaling a significant shift from niche online forums to primetime television.

Hosted by experienced journalist and market analyst Mihai Prelipcean, the show premiered its pilot episode on December 26, with new episodes scheduled to air weekly. By backing this initiative, BingX is making a calculated bet that education is the most effective tool for user acquisition and long-term market leadership in a country rapidly embracing digital finance. The partnership aligns with the exchange's stated mission to promote financial literacy and responsible participation in the crypto space.

"Our goal is to empower Romania's rapidly growing crypto community with the knowledge they need to navigate the digital asset landscape confidently and responsibly," said Vivien Lin, BingX's Chief Product Officer. This move goes beyond simple marketing, positioning the Web3 AI company as a proactive force in building a sustainable and educated user base.

A Nation Primed for Digital Assets

BingX's investment in Romanian mainstream media is not a random venture; it is a direct response to the country's burgeoning crypto market. With a projected revenue of over US$374 million in 2024 and an estimated 5.65 million users expected by 2025, Romania represents one of the most dynamic crypto landscapes in Europe. The user penetration rate is poised to approach 30% next year, highlighting a significant and growing appetite for digital assets.

Recent surveys underscore this trend, revealing that while 96% of Romanian adults with internet access are familiar with cryptocurrencies, a staggering 80% of them are interested in making future investments. This widespread interest is driven primarily by a tech-savvy younger generation of Millennials and Gen Z, who are increasingly turning to decentralized financial tools. However, a knowledge gap often separates interest from confident participation. It is this gap that BingX and "Tales from the Crypto" aim to bridge.

By providing accessible, high-quality information, the exchange is tapping into a vast pool of potential users who are curious but cautious. The strategy is to convert this latent interest into active, informed engagement, thereby building a loyal user base from the ground up.

From Niche Forums to National Television

The choice of a national talk show as the educational vehicle is what sets this initiative apart. While many exchanges offer online tutorials and webinars, BingX is taking the conversation to the living rooms of everyday Romanians. "Tales from the Crypto" will be broadcast on Aleph Business TV and streamed across a network of popular news and business websites, including Ziarul Financiar (ZF.ro) and BusinessMagazin.ro, as well as YouTube.

This multi-platform approach ensures maximum reach, engaging not only existing crypto enthusiasts but also the broader public that may be skeptical or uninformed. The show's curriculum is designed to be comprehensive, covering foundational topics like blockchain technology and DeFi, practical skills such as trading psychology and responsible investment, and explorations of newer trends like NFTs. This structured educational content, presented by a trusted journalist, lends a layer of credibility and accessibility that is often missing from the crypto discourse.

This move signifies the maturation of the crypto industry's marketing and educational efforts. By embracing traditional media, BingX is working to normalize digital assets, moving them away from the perception of being a speculative, high-risk fringe interest and toward their acceptance as a legitimate component of a modern financial portfolio.

Education as a Competitive Edge

BingX is not alone in recognizing Romania's potential. The market is a competitive battleground for major exchanges. Binance has been active with its "School of Crypto Romania," forming partnerships with universities and consumer protection NGOs. Local players like Tokero and Tradesilvania also have their own educational platforms and community-building initiatives.

However, BingX's mainstream media play is a distinct and aggressive strategy. It leapfrogs the established model of online academies to directly address the mass market. This partnership is a key part of the company's global "ExpansionX" strategy, which has seen it double its user base to 40 million in the past year. The Romanian initiative mirrors similar educational pushes BingX has made in other key growth regions, including sponsoring financial education diplomas in El Salvador and hosting university workshops in Turkey.

This consistent global focus on education, recently upgraded with the launch of the AI-powered BingX Academy 2.0, is central to the company's identity. By positioning itself as an educational leader, BingX aims to build brand trust and differentiate itself in a crowded marketplace where fees and features are often comparable. The strategy is clear: acquire users not just with trading incentives, but with a genuine investment in their financial well-being.

Proactive Play in an Evolving Regulatory Game

The timing of this educational push is particularly astute, as Romania and the rest of the European Union are entering a new era of crypto regulation. The EU's comprehensive Markets in Crypto-Assets (MiCA) regulation became fully applicable on December 30, 2024, establishing a clear licensing and operating framework for Crypto-Asset Service Providers (CASPs). Romania is currently in the process of transposing these rules into national law, with the Financial Supervisory Authority (ASF) set to oversee the industry.

This shift toward a regulated environment means the "wild west" days of crypto are over. Exchanges that wish to operate successfully in the long term must demonstrate compliance, transparency, and a commitment to consumer protection. The National Bank of Romania has historically maintained a cautious stance, repeatedly warning the public about the volatility and risks of digital assets.

Against this backdrop, BingX's focus on "responsible investment" and "financial literacy" is a strategically sound move. It pre-emptively addresses regulator and consumer concerns, framing the exchange as a responsible actor committed to mitigating risk through knowledge. By promoting a culture of informed decision-making, BingX is not only protecting its users but also building a stronger case for its own legitimacy and long-term presence in the Romanian market. This proactive stance on education and compliance could prove to be a critical advantage as the regulatory landscape solidifies.