Biel Crystal Bets on Innovation to Transcend OEM Dependence

SHENZHEN, CHINA – October 28, 2025 – Biel Crystal, a global leader in smart device exterior structures and modules, is undergoing a significant transformation, moving beyond its traditional role as an Original Equipment Manufacturer (OEM) to establish itself as a technology-driven brand. This strategic shift, spearheaded by a new generation of leadership, recently earned Executive Director and Vice President Simon Yueng the KPMG China Future Entrepreneur Award for 'Excellent Family Business Future Entrepreneur'.

A Legacy Reimagined

For over three decades, Biel Crystal has been a critical link in the supply chains of tech giants like Apple, Samsung, and Google. The company boasts nine production bases worldwide, employing over 100,000 people, and possessing an annual production capacity of 2.2 billion units. However, relying solely on OEM contracts presented vulnerabilities. "The traditional model was sustainable, but it lacked long-term control and value creation," explained one industry analyst. The company recognized the need to evolve to remain competitive in a rapidly changing technological landscape.

Simon Yueng, who joined the company in 2019, has been instrumental in driving this change. His vision centers on breaking Biel Crystal’s “OEM dependence” and reshaping the industrial value chain through technological branding and globalization. This isn't simply about adding a logo to existing products; it’s about investing heavily in research and development, building proprietary technologies, and establishing a unique brand identity. "Inheritance is not copying, but evolution," Yueng has stated publicly, encapsulating his forward-thinking approach.

Investing in Innovation and Digital Transformation

The company has committed hundreds of millions of yuan to digital transformation initiatives, including implementing SAP and ERP systems and establishing a 5G industrial internet platform. These investments aim to enhance collaboration across its global operations and improve product yield rates. The adoption of SAP S/4HANA Cloud Private Edition has streamlined operations, reducing monthly financial closing times from 15 to 3 days, and significantly improving inventory accuracy.

Beyond streamlining existing processes, Biel Crystal is actively pursuing cutting-edge technologies. A dedicated R&D hub, Bielcrystal Innovation Technology, is focused on advanced optics and photonics, including high-efficiency waveguides and precision diffractive optical elements. This commitment is evident in the development of the “Witch Cloak” Ultra-Hard Coating technology, backed by 10 invention patents. This isn’t just about creating a durable coating; it’s about establishing a high-end brand associated with superior quality and performance. “They are aiming to move up the value chain,” says a source familiar with the company’s strategy. “They want to be known for innovation, not just volume manufacturing.”

The company is also fostering collaborations with academic institutions, such as the City University of Hong Kong, to accelerate research and development. These partnerships focus on bridging the gap between theoretical innovation and commercial viability, paving the way for the industrialization of cutting-edge technologies.

Navigating a Changing Industry Landscape

The shift towards a technology-driven brand isn’t without its challenges. Diversifying away from reliance on large OEM contracts requires significant investment and carries inherent risks. However, the benefits of establishing a strong brand identity and controlling more of the value chain outweigh those risks, according to industry experts.

“We’re seeing a broader trend in the manufacturing sector,” noted one supply chain consultant. “Companies are realizing that relying solely on OEM contracts leaves them vulnerable to price fluctuations and supply chain disruptions. Building their own brands allows them to capture more value and establish long-term relationships with customers.”

The company is addressing potential supply chain vulnerabilities by expanding its global footprint and diversifying its supplier networks. This includes establishing joint ventures in regions like India, projecting over $1 billion in revenue and demonstrating a commitment to a more resilient and geographically balanced supply chain.

The recent KPMG award is not merely a recognition of past achievements but a signal of Biel Crystal's ambitions for the future. It positions the company as a case study of how traditional manufacturing companies can adapt to a rapidly changing technological landscape and thrive in a competitive global market. It's a bold bet on innovation – one that could redefine Biel Crystal's legacy for decades to come.