Beyond the Waiting Room: MY DR NOW Bets on Convenience to Reshape Primary Care in Arizona

Tucson, AZ – November 4, 2025 – In a healthcare system often criticized for long wait times and cumbersome processes, MY DR NOW is doubling down on convenience. The Arizona-based family medicine provider opened its newest clinic on East 22nd Street in Tucson this week, signaling a continued expansion aimed at fundamentally changing how patients access primary care. But is this model a sustainable solution, or simply a response to current pain points?

MY DR NOW's approach is simple: walk-in and scheduled appointments, extended hours, and a focus on everyday health needs – from managing chronic conditions to addressing acute illnesses. The company’s new Tucson location, like its others, is designed to cater to busy professionals, families, and students who prioritize accessibility and speed. This emphasis on patient convenience, however, raises questions about the potential trade-offs between ease of access and comprehensive care.

A Growing Demand for Convenient Care

The opening of the Tucson clinic comes at a time when demand for convenient care options is surging. According to industry reports, urgent care centers and retail clinics have seen substantial growth in recent years, driven by factors such as physician shortages, increasing healthcare costs, and changing patient expectations.

“Patients are increasingly seeking healthcare solutions that fit into their lifestyles,” explains one healthcare analyst, speaking anonymously. “They want quick access, minimal wait times, and a hassle-free experience. MY DR NOW is clearly capitalizing on that trend.”

MY DR NOW’s rapid expansion – with multiple clinics now operating across Arizona – suggests a successful business model. The company has attracted significant investor interest and is actively challenging the traditional primary care landscape. But can this model effectively address the complex healthcare needs of a diverse patient population?

Addressing Healthcare Gaps in Tucson

Tucson, like many cities across the US, faces challenges in ensuring adequate access to primary care. Physician shortages and long wait times are common complaints. The addition of MY DR NOW’s clinic could help alleviate some of the strain on the existing healthcare system.

“Any effort to improve access to care in Tucson is welcome,” says a local community health leader, speaking anonymously. “We desperately need more options for patients who are struggling to get the care they need. The walk-in model could be particularly beneficial for those who don't have a regular primary care physician or who need to be seen quickly.”

However, some experts caution that walk-in clinics may not be suitable for all patients. Chronic disease management and preventative care require ongoing relationships with healthcare providers, and a reliance on walk-in services could potentially disrupt continuity of care.

“It’s important to strike a balance between convenience and comprehensive care,” says another analyst. “Walk-in clinics can be a valuable resource for addressing acute needs, but they shouldn’t replace the role of traditional primary care physicians.”

The Business of Disruption: MY DR NOW’s Growth Strategy

MY DR NOW’s success is rooted in its ability to identify and address unmet needs in the healthcare market. The company’s business model is built on efficiency and scalability, with a focus on leveraging technology to streamline processes and reduce costs.

The company’s founder and CEO, Dr. Payam Zamani, has been a vocal advocate for healthcare innovation. “We know how frustrating it can be to find care when you actually need it,” Dr. Zamani stated in a press release. “Our goal is to make healthcare more accessible, convenient, and affordable for everyone.”

The company has attracted investment based on its potential for expansion, with its ability to quickly establish new locations and replicate its successful model. However, scaling a healthcare business presents unique challenges, including maintaining quality of care, recruiting and retaining qualified staff, and managing complex regulatory requirements.

The Future of Primary Care

MY DR NOW’s approach to primary care is part of a broader trend toward patient-centered, convenient healthcare. As technology continues to evolve and patient expectations change, we can expect to see more innovative models emerge.

“The healthcare landscape is rapidly evolving,” says an industry expert. “Patients are demanding more control over their care, and they are looking for solutions that fit into their busy lives. MY DR NOW is a prime example of a company that is responding to those demands.”

Whether MY DR NOW’s model will ultimately transform the primary care landscape remains to be seen. However, the company’s commitment to convenience and accessibility is undoubtedly shaking up the status quo and forcing the healthcare industry to rethink how it delivers care.

The key to long-term success will be the company's ability to balance convenience with quality, maintain strong relationships with patients, and adapt to the evolving needs of the healthcare market. The opening of the Tucson clinic is a significant step in that direction, and it will be interesting to observe how MY DR NOW continues to reshape the future of primary care in Arizona and beyond.