Beyond the Podium: Aly Raisman & Purina Champion Safety for Survivors & Their Pets

By Brenda Thompson

For years, Aly Raisman has been a champion on the gymnastics mat, but her advocacy extends far beyond the podium. The Olympic medalist is partnering with Purina’s Purple Leash Project, a growing initiative addressing a critical and often overlooked aspect of domestic violence: the safety of pets. The partnership shines a light on a hidden crisis and illustrates the increasing trend of athlete activism paired with meaningful corporate social responsibility.

Domestic violence doesn't exist in isolation. Often, abusers use pets as a means of control, threatening harm to animals to manipulate and intimidate their partners. This creates a heartbreaking dilemma for survivors, who fear for their own safety and the well-being of their beloved companions. Leaving an abusive situation becomes exponentially more difficult when factoring in the challenge of finding safe shelter for a pet – a hurdle that previously left many survivors with impossible choices.

“The connection people have with their pets is profound,” explains an advocate working with domestic violence survivors. “For many, their pet is their lifeline, their family. Leaving them behind isn’t an option, but finding shelters that accept animals has historically been incredibly difficult.”

Addressing a Critical Gap

The Purple Leash Project, a collaborative effort between Purina and RedRover, aims to bridge that gap. The initiative focuses on increasing the number of pet-friendly domestic violence shelters, providing resources for survivors, and raising awareness about the issue. Prior to the project’s expansion, less than 10% of domestic violence shelters in the United States accommodated pets. Through grant funding and collaboration with shelters nationwide, the Purple Leash Project has increased that number to nearly 20%, a significant step forward.

“We recognized that this was a systemic issue,” explains a Purina representative. “Survivors shouldn't have to choose between their safety and the safety of their pets. We wanted to create a lasting impact and empower them to escape abusive situations with their entire family.”

Fifty-nine grants have been awarded through the project, enabling shelters to make necessary accommodations for pets, such as creating designated pet areas, providing food and supplies, and ensuring the animals receive necessary veterinary care. But the impact extends beyond simply providing shelter. The presence of a beloved pet can significantly reduce the trauma experienced by survivors and their children, fostering emotional healing and stability.

Corporate Responsibility Beyond Profit

Purina’s commitment to the Purple Leash Project reflects a growing trend of corporate social responsibility that goes beyond traditional philanthropy. Increasingly, businesses are recognizing that investing in social causes not only benefits communities but also enhances their brand reputation, attracts socially conscious consumers, and boosts employee engagement.

“Consumers are demanding more from the brands they support,” notes a marketing analyst specializing in CSR. “They want to know that companies are aligned with their values and are actively working to make a positive impact on the world. Projects like the Purple Leash Project demonstrate a genuine commitment to social responsibility and resonate with consumers who prioritize these values.”

Athlete Activism Gains Momentum

Raisman's involvement brings powerful visibility to the Purple Leash Project. The Olympic gymnast has been a vocal advocate for survivors of abuse, particularly within the gymnastics community. Her decision to lend her voice to this issue underscores the growing trend of athlete activism – a movement that encourages athletes to use their platforms to address social and political issues.

“Athletes have a unique platform and influence,” explains a sports sociologist. “They are role models for many and have the power to raise awareness and inspire action. When athletes speak out on issues they care about, it can have a significant impact.”

Raisman’s work extends beyond simply raising awareness. She has testified before Congress, advocating for policies that protect athletes from abuse and ensure that survivors have access to the resources they need. Her involvement in the Purple Leash Project complements this broader advocacy work, highlighting the interconnectedness of various forms of abuse and the importance of providing comprehensive support to survivors.

“Leaving an abusive situation is incredibly difficult, and the fear of what will happen to your pet can be paralyzing,” explains an advocate with a domestic violence shelter. “Projects like this give survivors hope and empower them to take the first step towards safety.”

Looking Ahead: Sustaining the Momentum

While the Purple Leash Project has made significant strides, much work remains to be done. Increasing the number of pet-friendly shelters is an ongoing process, and sustained funding is essential to ensure the long-term viability of the initiative. Furthermore, raising awareness about the issue and educating the public about the resources available to survivors is crucial to breaking the cycle of abuse.

Purina and RedRover are committed to expanding the reach of the Purple Leash Project and partnering with organizations across the country to create a network of safe havens for survivors and their beloved companions. With continued support from individuals, corporations, and advocates, they hope to create a future where no survivor has to choose between their safety and the safety of their pet.

“We believe that every survivor deserves to escape abuse with their entire family,” says a Purina representative. “And we are committed to doing everything we can to make that a reality.”

Resources:

• The Purple Leash Project: https://shop.purpleleashproject.com/
• National Domestic Violence Hotline: 1-800-799-SAFE (7233) or https://www.thehotline.org/
• RedRover: https://redrover.org/