Beyond the Launch: Tenstreet Joins Forces with ACT 1 to Reshape Trucking's Future

TULSA, OK – December 01, 2025 – In a move that signals a significant shift in how the trucking industry tackles its most entrenched challenges, software giant Tenstreet today announced it has joined the Allied Committee for the Trucking Industry (ACT 1). While press releases about new memberships are common, this particular alliance represents more than a simple handshake; it is the strategic fusion of a modern technology network with a legacy institution, aimed squarely at solving the systemic issues of driver retention, operational inefficiency, and workforce sustainability that have long plagued the American supply chain.

The partnership brings Tenstreet, a platform used by over 4,400 carriers and millions of drivers, into a collaborative fold with some of the industry's most influential suppliers. It's a move that goes beyond launching a new product, suggesting a deeper strategy to embed data-driven innovation into the very fabric of industry-wide decision-making. As trucking grapples with an aging workforce and relentless demand, the question is no longer just what technology is available, but how it can be deployed collectively to create lasting change.

A Legacy of Collaboration Meets Digital Disruption

Founded in 1972, the Allied Committee for the Trucking Industry has long served as a crucial, if quiet, force for progress. As a confederation of leading supplier companies, its primary mission is to foster collaboration, share ideas, and advance the transportation community, often in close concert with the American Trucking Associations (ATA), where it holds the title of "Premier Sponsor." ACT 1 represents the established order—the companies providing the physical and operational backbone of the industry, from equipment to essential services.

Enter Tenstreet. Since its founding in 2006, the company has built a dominant digital ecosystem focused entirely on the driver lifecycle. Its platform is not just an applicant tracking system; it's a sprawling network connecting carriers with a pool of over 3.8 million drivers. With tools like the mobile-first "IntelliApp" that drastically reduces application friction and the "Driver Pulse" app that serves as a career management hub, Tenstreet has become indispensable for modern recruitment and engagement.

The union of these two entities is a study in complementary strengths. ACT 1 provides the platform for high-level strategic dialogue and influence, while Tenstreet brings a granular, real-time understanding of the driver workforce, backed by massive datasets.

“We’re thrilled to welcome Tenstreet Industry Relations to the ACT 1 committee,” said Kelly Gedert, President at ACT 1, in the announcement. “Tenstreet exemplifies the innovative, collaborative, and forward-thinking approach that drives our industry ahead. Their expertise in driver connectivity, digital logistics, and equipment utilization strengthens ACT 1’s collective mission.”

Tackling the Billion-Dollar Retention Problem

To understand the gravity of this partnership, one must look at the daunting numbers defining trucking's labor crisis. While headlines often shout about a "driver shortage"—estimated at 60,000 drivers in 2024 and projected to grow—many industry veterans argue it's more accurately a "retention problem." The statistics are staggering. Turnover rates for large long-haul carriers have hovered near 94%, meaning companies are effectively replacing their entire driving force each year.

The causes are complex and deeply human. An aging workforce, with the average driver age at 46, means the industry must hire approximately 1.2 million new drivers over the next decade just to replace retirees and keep pace with demand. Yet, the job's realities—long hours away from home, stagnant detention times at docks, a nationwide shortage of safe truck parking, and a persistent feeling of being undervalued—push many qualified drivers out. A 2025 survey highlighted a new frustration for recruiters: over half reported a flood of "uncommitted" applicants, wasting valuable time and resources.

This is not just a human resources issue; it is a multi-billion-dollar drain on the economy that impacts everything from fuel costs to the price of goods on shelves. Solving it requires more than recruitment bonuses. It demands a fundamental rethinking of the driver experience, operational efficiency, and the relationship between carriers and their most vital asset. This is the complex puzzle that the Tenstreet-ACT 1 alliance is now positioned to address.

The Arsenal of Innovation: Data, AI, and Driver-Centric Tech

Tenstreet's contribution to ACT 1 is not just its membership fee; it's an arsenal of sophisticated, field-tested technology designed to address these specific pain points. The company is expected to bring its "data-backed perspectives" to the forefront of ACT 1's strategic discussions, translating abstract challenges into actionable, technology-driven solutions.

At the heart of this contribution is Artificial Intelligence. Tenstreet’s new "Pulse+" communication platform uses generative AI to automate and enhance the dialogue between recruiters and drivers. Its "PulseBot" can instantly answer common applicant questions about pay, home time, or pet policies 24/7, ensuring drivers get immediate feedback while freeing recruiters to handle more complex engagement. This directly counters the problem of uncommitted applicants by providing quick, low-friction ways for drivers to get information before committing to a full, DOT-compliant application.

Beyond recruitment, Tenstreet’s tools target the daily operational frictions that erode driver satisfaction. Its "True Fuel®" system provides real-time, in-cab coaching on driving behavior to improve fuel economy by up to 10%, a win for both carrier profits and environmental goals. The recently acquired "TextLocate" service replaces frustrating "check calls" with simple, one-tap location sharing, while "PulseNav" offers truck-optimized routing to avoid low bridges and other hazards. These tools demonstrate a focus not just on carrier efficiency, but on making the driver’s job easier and safer.

By integrating these data streams—from recruitment funnels to fuel consumption to on-road navigation—Tenstreet can provide ACT 1 with a holistic view of the entire transportation ecosystem, identifying friction points and modeling the impact of potential solutions at an industry-wide scale.

A Strategic Play for Industry Influence

Beyond the altruistic goal of improving the industry, Tenstreet's move to join ACT 1 is a shrewd strategic maneuver. It elevates the company from a mere software vendor to a core stakeholder in the industry's future direction. By gaining a seat at a table that includes the ATA's top leadership, Tenstreet is positioning itself to not only respond to industry trends but to actively shape them.

This partnership allows Tenstreet to embed its technology and methodologies as potential industry standards. As ACT 1 and the ATA work to develop best practices for recruitment, retention, and safety, Tenstreet's platform is now perfectly positioned to be the underlying engine for those initiatives. This creates a powerful competitive advantage, making it more difficult for rivals like DriverReach or broader fleet management platforms to gain similar influence.

Bryon Wiebold of Tenstreet’s Industry Relations team noted their goal is to "exchange ideas, deepen relationships, and identify where technology can create clarity for carriers and drivers." This statement, while diplomatic, underscores a proactive strategy. The "clarity" Tenstreet offers is derived from its unparalleled dataset, giving it a unique authority in discussions about what works and what doesn't.

As technology and data become inextricable from modern logistics, the line between a tech provider and an industry leader blurs. This alliance is perhaps the clearest sign yet that the future of trucking will not be dictated by truck manufacturers or regulators alone, but by the architects of the digital networks that connect every part of the supply chain.