Beyond the Catch: Packers Campaign Tackles Hygiene Insecurity for Wisconsin Youth

NEW YORK, NY – November 19, 2025

A Growing Need, An Innovative Response

For many, access to basic hygiene products is a given. But for at-risk youth facing unstable housing, family challenges, or systemic barriers, these essentials are often out of reach. This 'hygiene insecurity' can significantly impact physical health, mental wellbeing, and educational opportunities. A growing number of organizations are recognizing this often-overlooked need, and innovative partnerships are emerging to address it. One such collaboration – between the Green Bay Packers, hygiene product provider Tork (an Essity brand), and Rawhide Youth Services – is proving that even athletic performance can contribute to social good.

Scoring More Than Touchdowns: The ‘Tackle Hygiene with Every Catch’ Campaign

The partnership recently announced its fifth consecutive year of support for Rawhide, a Wisconsin-based non-profit providing mental and behavioral health services to at-risk youth. Through the ‘Tackle Hygiene with Every Catch’ campaign, Tork donates $25,000 worth of sustainable hygiene products for every 100 receptions by a Green Bay Packers player during home games. This year’s donation underscores the campaign’s commitment and brings the total contribution to Rawhide over five years to $136,750. While the specific number of receptions triggering the donation this year is not publicly detailed, the model highlights a unique approach to corporate social responsibility.

“The consistency of this partnership is invaluable,” says a representative from Rawhide, who requested anonymity. “It’s not just about the products themselves, but knowing that this support will continue to be there year after year. It allows us to focus more on providing the therapeutic services our youth desperately need.” Rawhide provides a range of services, including residential care, outpatient counseling, and specialized education, to youth facing trauma, addiction, and behavioral challenges. The donated hygiene products, which include items like soap, shampoo, deodorant, and feminine hygiene products, are crucial to ensuring the youth’s basic needs are met and fostering a sense of dignity and self-respect.

Beyond a One-Off Donation: Tork and Essity’s Sustainability Commitment

The ‘Tackle Hygiene with Every Catch’ campaign is more than just a feel-good initiative; it’s deeply rooted in Tork and Essity’s broader commitment to sustainability. The company has set ambitious targets for reducing its environmental footprint, focusing on areas like circularity, climate action, and responsible sourcing. “We believe businesses have a responsibility to operate sustainably and contribute to a better future,” says a representative from Essity, also requesting anonymity. “Our partnership with the Packers and Rawhide aligns with our values, allowing us to support a worthy cause while promoting sustainable practices.”

Essity is committed to making 100% of its products from renewable or recycled materials by 2030 and reducing its greenhouse gas emissions in line with the Paris Agreement. Tork’s product range includes certified options with FSC certification, EU Ecolabel, and Green Seal, demonstrating a commitment to responsible manufacturing and resource management. By donating sustainable hygiene products, Tork is not only addressing an immediate need but also promoting environmental awareness and responsible consumption.

A League of Its Own: The Rise of Sports-Linked Philanthropy

The partnership between the Packers, Tork, and Rawhide is part of a growing trend of sports-linked philanthropy within the NFL. Many teams and players are leveraging their platforms to raise awareness and funds for various causes, creating a positive impact on communities across the country. The NFL's 'My Cause My Cleats' campaign, which allows players to wear custom-designed cleats representing their chosen charities, is a prime example of this trend.

“We are seeing a shift in how companies approach corporate social responsibility,” explains a marketing expert familiar with NFL partnerships, who asked to remain anonymous. “Consumers are increasingly demanding that brands align with their values, and sports teams offer a unique opportunity to connect with a passionate and engaged audience. Performance-based donations, like the ‘Tackle Hygiene with Every Catch’ campaign, add an extra layer of excitement and incentivize both players and fans to get involved.”

Several other NFL teams have similar partnerships, often focused on local charities and community initiatives. The Seattle Seahawks, for example, partner with Microsoft on technology education programs, while the New England Patriots support various youth development organizations. These collaborations demonstrate the power of sports to inspire social change and create lasting positive impact.

Rawhide acknowledges the ongoing importance of this support, noting that consistent funding allows the organization to focus on the complex needs of the youth they serve. It’s a model that proves that even a simple reception can lead to a meaningful difference in the lives of vulnerable young people.