Beyond the Buzzer: AUKEY & Nets Power Up a New Era of Sports Tech Partnerships

By Kenneth Walker | November 06, 2025

LOS ANGELES – In a rapidly evolving landscape where brand loyalty is earned through experience, not just advertising, consumer electronics accessory maker AUKEY has made a bold play, announcing a multiyear partnership with the Brooklyn Nets. While sports sponsorships are commonplace, this collaboration goes beyond slapping a logo on the arena; it signifies a broader trend – tech companies increasingly seeking authentic connections with fans through shared experiences and integrated products.

The partnership, unveiled today, kicks off with the launch of the MagFusion M 5000 Brooklyn Nets Co-Branded Edition power bank and a series of social media giveaways. While seemingly a small product tie-in, it’s the strategy behind the move that’s generating buzz within the marketing world. AUKEY, a company previously focused on direct-to-consumer sales and online marketing, is clearly aiming to elevate its brand image and tap into the passionate fanbase of a major NBA franchise.

“This isn’t just about selling more power banks,” explains a marketing director at AUKEY, speaking anonymously. “We’re building a connection. We want our brand to be associated with the energy, excitement, and community of the Nets. It's about being a part of the fan experience, not just a product they see during a commercial break.”

From Power Banks to Power Plays: A Strategic Shift

For AUKEY, this represents a significant departure from its traditionally product-focused marketing strategy. Founded in 2011, the company quickly gained traction by offering affordable, high-quality charging accessories. However, facing increased competition from established players like Anker and Belkin, AUKEY recognized the need to differentiate itself. The partnership with the Nets provides a platform to reach a broader audience and build brand equity beyond its core customer base.

“They’re a smaller player trying to gain significant visibility,” notes a sports marketing analyst. “Sponsoring a team like the Nets, especially in a market like New York, is a cost-effective way to build brand awareness and reach a highly engaged demographic.”

The co-branded power bank, priced at $29.99, offers a subtle yet effective way to integrate AUKEY’s branding into the Nets’ ecosystem. While the $5 premium over the standard model isn’t substantial, it allows fans to display their allegiance to both the team and the technology. More importantly, it acts as a tangible reminder of the partnership, extending the brand experience beyond the arena.

The Nets’ Playbook: Cultivating Tech Partnerships

The Brooklyn Nets, too, are strategic in their selection of partners. Their sponsorship portfolio, which includes Hulu and New York Community Bank, reflects a focus on technology, finance, and local community engagement. The team is actively seeking partners that can enhance the fan experience and create synergistic opportunities.

“They're very deliberate in their approach,” says a source familiar with the Nets’ sponsorship strategy. “They want partners that are innovative, authentic, and aligned with their brand values. AUKEY fits that bill.”

The Nets have previously explored tech integrations through esports partnerships and augmented reality experiences. The collaboration with AUKEY builds on this momentum, providing fans with a practical, everyday product that enhances their digital lives.

Beyond the Product: Enhancing the Fan Experience

The impact of this partnership extends beyond the co-branded power bank. AUKEY’s branding will be visible throughout Barclays Center during Nets home games, and the company will collaborate with the team on social media campaigns and fan engagement initiatives. This integrated approach aims to create a seamless brand experience for fans, both in the arena and online.

Early social media engagement metrics suggest a positive reception to the partnership. Initial posts announcing the collaboration garnered over 5,000 likes on Instagram and generated significant conversation on Twitter. Giveaway contests have attracted over 10,000 entries, demonstrating strong fan interest.

“The response has been overwhelmingly positive,” notes a social media manager at AUKEY. “Fans are excited about the partnership and appreciate the opportunity to win a co-branded product.”

A Glimpse into the Future of Sports Marketing

The AUKEY-Nets partnership is more than just a sponsorship deal; it’s a glimpse into the future of sports marketing. In an era where consumers are bombarded with advertising messages, brands are increasingly seeking authentic connections with fans through shared experiences and integrated products. This partnership demonstrates the power of aligning technology, sports, and culture to create a memorable brand experience.

“We’re seeing a shift in how brands are approaching sports sponsorships,” explains a sports marketing analyst. “It’s no longer enough to just put your logo on a jersey or an arena. Brands need to create meaningful connections with fans and provide them with valuable experiences.”

AUKEY's bet on the Brooklyn Nets isn’t just about selling power banks; it's about powering a new era of sports tech partnerships. It's a strategic play that could position the company as a disruptor in the consumer electronics industry and a leader in experiential marketing. As the lines between technology, sports, and culture continue to blur, this partnership serves as a blueprint for future collaborations – and a reminder that the most successful brands are those that understand the power of connection.