Beyond the Buzz: Rezolve AI and the Unproven Promise of ‘Agentic Commerce’

By Stephanie Kelly

NEW YORK – Rezolve AI (NASDAQ: RZLV) is making bold claims about the future of e-commerce, positioning itself as a pioneer in a new era of “agentic commerce” – a concept where AI agents autonomously handle shopping on behalf of consumers. A recent press release trumpeted an endorsement from Amazon CEO Andy Jassy, suggesting the retail giant sees this as the “next great transformation” in online shopping. But beneath the hype, a closer look reveals a nascent technology, an undefined industry term, and a company striving for recognition in a crowded AI landscape.

Rezolve AI describes its technology as a three-layered system: SmartPay for digital asset payments, Subsquid for blockchain data solutions, and Brainpowa, an AI reasoning engine. The company envisions a future where these components work together to create a seamless, autonomous shopping experience, freeing consumers from the tedium of browsing and decision-making.

However, verifying the core claim of Amazon’s endorsement proved elusive. Despite the press release’s assertion, a search of financial news outlets and Amazon’s investor relations website yielded no confirmation of a public statement from Jassy on the topic. The Q3 2025 earnings call, referenced as the source of the statement, is still months away, leaving the claim unsubstantiated.

What Is 'Agentic Commerce'?

The term