Beyond the Bottle: Coravin Launches Guide to Elevate Wine-by-the-Glass Experiences

San Francisco, CA – November 10, 2025 – Coravin, the company renowned for its wine access systems, today launched “The Coravin Guide,” a digital directory designed to connect wine enthusiasts with restaurants, bars, and hotels offering exceptional wine-by-the-glass programs. More than just a listing service, the guide reflects a significant shift in consumer preferences toward quality over quantity and a desire for curated experiences, a trend rapidly reshaping the hospitality industry.

For years, the wine industry has witnessed a gradual but persistent move away from simply consuming wine to experiencing it. “We’re seeing a consumer base that's less interested in racking up volume and far more interested in savoring quality,” notes a hospitality industry analyst. “They want to explore, discover new varietals, and aren’t necessarily willing to commit to an entire bottle to do so.” This demand has fueled the rise of sophisticated wine programs in establishments willing to cater to this discerning clientele.

Responding to a Changing Landscape

The launch of “The Coravin Guide” is a direct response to this evolution. While many restaurants offer a limited selection by the glass, the guide aims to highlight those establishments going above and beyond – those curating unique lists, offering unusual pairings, and prioritizing the overall experience. The guide's tiered structure also includes a special “Greg’s Hidden Gems” designation, hand-picked by Coravin founder Greg Lambrecht, focusing on lesser-known venues with particularly noteworthy offerings.

“The goal is to empower consumers to discover places where they can truly explore the world of wine without the pressure of committing to a full bottle,” stated a Coravin representative. “We want to shine a light on those establishments that are thoughtfully crafting experiences, and connect them with enthusiasts who appreciate that.”

The Rise of Mindful Consumption

The timing of the guide’s launch aligns with a broader cultural shift towards mindful consumption. Data indicates a decrease in overall wine volume consumption globally, coupled with an increase in spending on premium wines. “Consumers are prioritizing quality over quantity, choosing to spend more on fewer, higher-quality experiences,” explains a market research consultant specializing in beverage trends. “They're willing to pay a premium for wines that tell a story, are sustainably produced, or offer a unique sensory experience.”

This trend is particularly pronounced among younger generations – Millennials and Gen Z – who are driving demand for authenticity, transparency, and experiences that align with their values. “These consumers aren't just buying a product; they're buying into a lifestyle,” notes a beverage industry strategist. “They want to support businesses that share their values and offer something meaningful.”

Beyond Listing: A Tool for Hospitality

“The Coravin Guide” isn’t solely aimed at consumers. Industry professionals view it as a valuable tool for showcasing their commitment to quality and attracting a discerning clientele. “For restaurants, being featured in a guide like this is essentially a stamp of approval,” says a sommelier at a San Francisco restaurant. “It signals to customers that we’re serious about our wine program and committed to providing a world-class experience.”

Offering a diverse selection by the glass, however, requires careful consideration and investment. Proper preservation is key, as opened bottles can quickly lose their flavor and aroma. “Historically, preserving wine by the glass was a challenge,” explains a wine educator. “But with technologies like Coravin’s, it’s now possible to offer a wider range of wines without sacrificing quality.”

The free nature of listing within the guide is also designed to encourage broad participation. “Lowering the barrier to entry was crucial,” stated a Coravin spokesperson. “We want to make it accessible for establishments of all sizes to showcase their wine programs.”

Uncovering ‘Hidden Gems’

The “Greg’s Hidden Gems” designation within the guide adds a layer of exclusivity and personal curation. While specific criteria remain undisclosed, it is understood that these venues represent establishments that go above and beyond in their commitment to wine, often offering unique selections or experiences that are off the beaten path. “It's about highlighting those places that are doing something truly special,” says an industry insider familiar with Coravin’s approach. “Places that deserve to be discovered.”

Looking Ahead

The launch of “The Coravin Guide” represents a strategic move by the company to position itself not just as a provider of wine access systems, but as a champion of wine culture and a facilitator of exceptional experiences. As consumer preferences continue to evolve, and the demand for quality, authenticity, and mindful consumption grows, the guide is poised to become a valuable resource for both wine enthusiasts and hospitality professionals.

“This isn’t just about listing restaurants,” concludes a beverage industry analyst. “It’s about fostering a community of wine lovers and supporting establishments that are committed to providing a world-class experience. It’s about celebrating the art of wine.”

The guide is currently focused on California, but Coravin plans to expand its coverage to other key wine regions in the coming months. Consumers can access the guide at guide.coravin.com.