Beyond Streaming: How Amaze and OpenWav.AI Are Building a New Artist Economy

NEWPORT BEACH, CA – December 09, 2025 – In a move that signals a significant architectural shift in the creator economy, commerce platform Amaze Holdings (NYSE American: AMZE) has announced a strategic global partnership with the artist-centric music platform OpenWav.AI. This isn't just another tech collaboration; it's a calculated fusion of global scale and specialized innovation aimed directly at solving one of the music industry's most persistent problems: creating sustainable careers for independent artists in an era of meager streaming royalties.

The partnership combines Amaze's extensive ecosystem of creators, who use its Spring platform to sell merchandise worldwide, with OpenWav.AI's sophisticated, AI-powered suite of tools built specifically for musicians. The collaboration aims to integrate OpenWav.AI's direct-to-fan infrastructure, global commerce network, and creator AI into the Amaze ecosystem, creating what the companies hope will be a definitive, end-to-end platform for artists to build and control their own enterprises.

A New Power Play for the Independent Artist

For years, the promise of the digital music revolution has fallen short for a vast majority of creators. While streaming platforms offer unprecedented access to a global audience, the economic model has been widely criticized as broken, especially for the emerging and mid-tier artists who form the industry's backbone. It's a landscape where billions of streams can translate into shockingly low earnings, forcing artists to seek fragmented solutions for merchandise, ticketing, and fan engagement.

This partnership directly confronts that reality. OpenWav.AI, which launched in June 2025 with Grammy-winner Wyclef Jean as its Chief Music Officer, was founded on the principle of giving artists true ownership—of their audience data, their intellectual property, and their revenue streams. By joining forces with Amaze, that mission gains the scale of a publicly traded company with a massive existing creator base. The deal is designed to give artists a unified dashboard to manage their careers, moving them from being content producers for other platforms to being CEOs of their own brands.

“Amaze has always been creator-first,” said Aaron Day, CEO of Amaze, in the official announcement. “By combining our global reach with OpenWav.AI’s platform, we’re giving artists more opportunities to earn and more time to focus on creating music.” This sentiment underscores a crucial shift from passive monetization to active business building. The integrated platform will allow artists to not only sell merchandise but also manage fan communities, sell exclusive digital content, and leverage data to understand their audience on a level previously reserved for major labels.

The Global Engine: Fusing Logistics and AI

At the core of this strategic alliance is a powerful combination of global logistics and advanced artificial intelligence. The partnership promises to expand fulfillment capabilities to over 100 countries, leveraging OpenWav.AI’s already formidable operational footprint. This is a game-changer for creators on the Amaze platform, who sell to fans in 110 countries and can now expect lower logistics costs and shorter delivery times, particularly in high-growth emerging markets across Southeast Asia, Latin America, the Middle East, and Africa.

This logistical prowess is no accident. OpenWav.AI’s supply chain was modeled on the hyper-efficient, on-demand systems of e-commerce giants like Shein and Alibaba. Artists can design and offer premium products with zero upfront cost, as items are produced only after a fan makes a purchase. This risk-free model for merchandise, now supercharged by Amaze's scale, removes a significant barrier to entry for artists wanting to build a physical product line.

Parallel to the physical infrastructure is an equally ambitious digital one. The companies will jointly advance the evolution of Amaze's AI engine, Amaze Moments, by integrating OpenWav.AI's music-specific intelligence. This goes far beyond simple AI art generators. OpenWav.AI brings tools that function as a “virtual manager,” using data to advise artists on everything from product design to tour planning. Its AI can help compose melodies, edit visuals, and identify superfans for targeted, exclusive experiences. A standout innovation is its patented “attribution AI,” a blockchain-powered system allowing fans to license an artist’s IP to co-create merchandise, creating a novel and shared revenue stream.

By enhancing Amaze Moments with these capabilities, the platform will be able to generate new forms of content and commerce uniquely tailored to musicians, from hyper-personalized fan messages to dynamically generated merchandise that responds to real-time trends.

Reshaping the Competitive Arena

This partnership doesn't just create a better toolkit; it fundamentally redraws the competitive map for the creator economy. While platforms like Patreon and Bandcamp have been lauded for their direct-to-fan models, the Amaze and OpenWav.AI alliance aims for a level of integration and global scale that few can match. It combines the broad appeal of a general creator platform with the deep, vertical-specific expertise of a music-tech innovator.

The strategic synergy is clear. Amaze brings a massive, diversified user base and established e-commerce credibility. OpenWav.AI, led by industry veterans like Jaeson Ma—an early investor in TikTok and co-founder of 88rising—brings deep music industry connections, cutting-edge AI, and a battle-tested, artist-first philosophy. Together, they create a formidable moat that is difficult for competitors to cross. They are not just offering a service; they are building a comprehensive infrastructure.

As OpenWav CEO and Co-Founder Jaeson Ma stated, “By combining Amaze’s massive creator ecosystem with OpenWav’s global commerce network and our rapidly advancing AI tools, we’re creating an end-to-end platform where any artist can launch music, merch, and experiences at global scale.” This vision of a single, powerful ecosystem for creation, distribution, and monetization represents an exponential leap forward.

For investors and business leaders, this partnership serves as a powerful case study in strategic consolidation. It’s a move to capture and define a burgeoning market by uniting complementary strengths to create an offering that is substantially more valuable than the sum of its parts. By addressing the entire value chain—from AI-assisted creation to global fulfillment—the combined entity is poised to become an indispensable partner for any creator looking to build a durable, global business. This collaboration is a clear signal that the future of the creator economy lies not in fragmented tools, but in fully integrated, intelligent platforms that empower creators to become true entrepreneurs.