Beyond Oil Targets U.S. Supermarkets with Health and Cost-Saving Tech

VANCOUVER, BC – March 30, 2026 – Food-tech innovator Beyond Oil Ltd. today announced a significant strategic expansion into the U.S. supermarket sector, launching a multi-phase commercial rollout with an undisclosed top-tier American supermarket brand. The move follows a successful pilot program across 13 of the retailer's locations, which the company states resulted in strong operator satisfaction and measurable performance gains. This expansion into a new, high-volume vertical could mark a pivotal moment for the company as it seeks to revolutionize how commercial kitchens manage frying oil.

A Strategic Pivot into a High-Growth Market

This entry into the supermarket segment represents a calculated diversification for Beyond Oil, which has historically focused on quick-service restaurant (QSR) chains and foodservice operators. The prepared food sections within supermarkets are a burgeoning and highly competitive area, representing a substantial, and largely untapped, market for the company's technology. Industry analysis values the broader U.S. food service industry at over $820 billion, with projections showing a climb toward $1.37 trillion by 2029. Supermarket prepared foods are a key driver of that growth, characterized by high-volume frying operations that make them an ideal target for solutions promising efficiency and cost reduction.

The company believes this vertical offers a massive opportunity for recurring revenue. The initial 13-store rollout has now paved the way for an expansion into dozens of additional locations within the same retail group, with a long-term vision to scale across hundreds of stores. “Supermarket and convenience store prepared food programs are increasingly central to the customer experience, and our solution is well positioned to help operators deliver on these priorities while improving consistency and efficiency,” said Michael Nemirow, President of Beyond Oil North America, in the company's announcement.

The Science of Safer Frying

At the heart of Beyond Oil's value proposition is its proprietary and patented formulation. The product is a powder that is added to frying oil, working to actively reduce the formation of harmful compounds that develop during repeated high-temperature heating cycles. The technology has secured regulatory clearances from both the U.S. Food and Drug Administration (FDA) and Health Canada, lending it significant credibility in a food-safety-conscious industry.

The widespread practice of reusing frying oil for days at a time, common in commercial kitchens, leads to the accumulation of potentially carcinogenic substances. Research cited by the company, led by Professor Nissim Garti at the Hebrew University of Jerusalem, demonstrated that its technology can reduce carcinogenic polycyclic aromatic hydrocarbons (PAHs) in frying oil by a staggering 98.8%. Furthermore, the same research indicated that levels of acrylamide, another chemical linked to cancer that forms during high-temperature cooking, were reduced to nearly undetectable amounts. By tackling these health risks at the source, Beyond Oil aims to provide a safer final product for consumers and a healthier working environment for kitchen staff exposed to frying fumes.

The Bottom Line: Cost Savings and Sustainability

While the health benefits are a major draw, the immediate financial and operational advantages are what often drive adoption in the cost-sensitive foodservice industry. Beyond Oil's primary economic benefit is the significant extension of frying oil's usable life. By slowing the oil's degradation, restaurants and supermarkets can drastically reduce their consumption of cooking oil, a major operational expense. This reduction in oil purchasing translates directly to the bottom line.

Beyond the cost savings, this efficiency gain carries a significant environmental benefit. Less oil consumed means less oil to dispose of, reducing waste and the associated environmental impact of used cooking oil. The company claims its solution helps partners reduce their overall carbon footprint, an increasingly important metric for large corporations focused on sustainability goals. The partnership with the unnamed supermarket chain was reportedly bolstered by the retailer's own commitment to improving food quality and advancing more sustainable kitchen operations, making the technology a natural fit.

A High-Stakes Bet for Investors

For investors tracking Beyond Oil on the Toronto Stock Exchange (TSX: BOIL) and the OTCQB market (OTCQB: BEOLF), this expansion is a critical development. The company's financial reports paint a picture of a classic growth-stage tech firm: rapidly increasing revenue alongside significant net losses. For the three months ended March 31, 2025, the company reported revenue of $1.011 million, a dramatic increase from $133,000 in the same period a year prior. Later in 2025, its third-quarter revenue reached $1.2 million, up 779% year-over-year. However, the company has continued to post losses as it invests in growth and scale, reporting a net loss of $1.55 million in that same quarter.

With a market capitalization of approximately $164 million and a stock price that has declined over the past year, investors are watching for signs that Beyond Oil can convert its technological promise and revenue growth into a sustainable, profitable business model. This large-scale entry into the U.S. supermarket vertical is precisely the kind of catalyst that could change the narrative. Successfully scaling across a major national chain would not only generate substantial recurring revenue but also provide powerful validation of the technology's effectiveness and market fit, potentially attracting new customers and boosting investor confidence. The company is at a crucial juncture, armed with innovative technology and a major new market opportunity, but now faces the challenge of executing its expansion strategy flawlessly to achieve long-term financial stability.