Beyond Fitness: Planet Fitness Turkey Giveaway Fuels Atlanta Communities Amid Rising Need

Atlanta, GA – November 18, 2025 – As Thanksgiving approaches, Planet Fitness is extending its commitment to community well-being beyond the gym walls. This month marks the seventh year of the company’s annual turkey giveaway in the Atlanta area, providing 500 free turkeys to local residents and members at its Decatur (Wesley Chapel) and Stone Mountain (Rockbridge Rd) locations on November 24th. But in a year marked by rising food costs and economic uncertainty, the giveaway represents more than just a charitable gesture – it’s a vital support system for families struggling to make ends meet.

While the initial press release highlights the event as a display of gratitude and community spirit, a deeper look reveals a carefully considered initiative responding to a growing need. According to data from the Atlanta Community Food Bank, nearly 1 in 8 Georgians are currently food insecure – a number that has increased by 15% since 2023. In DeKalb County, where both Planet Fitness locations are situated, over 12% of the population struggles to put food on the table, including a concerning 16.7% of children.

“It’s not just about a turkey; it’s about relieving some of the financial pressure families face during the holidays,” shared a local resident who benefitted from the giveaway last year. “With everything becoming more expensive, this really makes a difference.”

A Franchisee Focused on Community Impact

The driving force behind the local effort is The Flynn Group, a multi-unit Planet Fitness franchise operator with 15 locations across Georgia. Led by John Flynn, the group has consistently prioritized community engagement and corporate social responsibility. “We see ourselves as more than just a gym operator,” says Flynn. “We’re an integral part of the communities we serve, and we have a responsibility to give back.”

The Flynn Group’s commitment extends beyond the annual turkey giveaway. They actively support local fitness programs for underserved communities and frequently sponsor local events. This long-term dedication highlights a growing trend of businesses prioritizing social impact alongside profitability.

The Broader Context of Corporate Social Responsibility

Planet Fitness’ initiative is a prime example of how businesses are evolving to embrace Corporate Social Responsibility (CSR). CSR is no longer a peripheral activity; it's becoming a core business strategy. Companies are realizing that consumers are increasingly likely to support brands that align with their values.

“Consumers are more discerning than ever,” explains a marketing consultant specializing in CSR. “They’re not just looking for quality products or services; they’re looking for companies that are making a positive impact on the world.”

Investing in community initiatives like the turkey giveaway can build brand loyalty, enhance reputation, and attract both customers and employees.

Balancing Need with Limited Resources

Despite the positive impact of the Planet Fitness giveaway, local food banks emphasize that these efforts, while appreciated, are not a complete solution to the growing food insecurity crisis. “We are incredibly grateful for the support of local businesses like Planet Fitness,” says a representative from the Atlanta Community Food Bank. “But the need is so great. We need sustained, large-scale investment to address the root causes of food insecurity.”

The Food Bank distributed over 100 million pounds of food last year, but demand continues to outpace supply. Experts agree that addressing food insecurity requires a multi-faceted approach, including increasing access to affordable housing, raising the minimum wage, and investing in job training programs.

Looking Ahead

As Planet Fitness prepares for its seventh annual turkey giveaway, the event serves as a reminder that businesses have a crucial role to play in building stronger, more resilient communities. While the gesture may seem small, the impact on local families is significant.

“Knowing that someone cares, that a local business is willing to help, it means a lot,” says a mother of two who benefitted from the giveaway. “It’s a reminder that we’re not alone.”

This year’s giveaway will take place on November 24th at the Decatur (Wesley Chapel) and Stone Mountain (Rockbridge Rd) locations. Planet Fitness encourages members of the community to participate and show their support for those in need. The company hopes that its initiative will inspire other businesses to prioritize social impact and invest in the communities they serve.

Ultimately, the story of Planet Fitness’ turkey giveaway is more than just a feel-good story. It's a compelling case study in how businesses can successfully balance profitability with purpose, and create a positive ripple effect in the communities they touch.