Beyond Durability: PureForge Reshapes Public Safety Fleet Procurement with Reseller Push

TROY, Mich. – October 29, 2025 – The way public safety agencies outfit and maintain their fleets is undergoing a subtle but significant shift. PureForge®, a technology-driven manufacturer of ultra-durable brake systems, is accelerating this trend with the launch of a new Reseller Program, partnering with Dana Safety Supply as its inaugural authorized reseller. This move isn't simply about expanding distribution; it's a strategic response to evolving procurement preferences and a growing emphasis on lifecycle cost savings within the public safety sector.

For years, many law enforcement and municipal agencies have traditionally purchased vehicle equipment directly from Original Equipment Manufacturers (OEMs). However, a growing number are now opting for a full-service approach, relying on specialized outfitters like Dana Safety Supply to handle everything from initial vehicle upfitting to ongoing maintenance and parts supply. This shift is driven by a desire for streamlined processes, customized solutions, and localized support.

“Agencies are looking to simplify their procurement and maintenance processes,” explains a fleet manager at a large municipal police department. “Working with a full-service outfitter allows us to focus on our core mission – protecting the community – rather than getting bogged down in the details of vehicle maintenance.”

PureForge recognizes this changing landscape and is adapting its business model accordingly. The new Reseller Program allows the company to “meet customers where they are,” ensuring that its high-performance braking systems are readily available through existing local suppliers.

“We’ve engineered a brake solution that doesn’t just meet expectations – it redefines them,” said Nathan K. Meckel, Founder of PureForge. “By building a network of authorized resellers, we ensure mission-critical braking is available directly where public safety departments already outfit and maintain their fleets.”

Beyond the Steel: A Focus on Lifecycle Cost

The launch of the Reseller Program coincides with a broader industry trend toward prioritizing lifecycle cost over initial purchase price. Public safety budgets are often tight, and agencies are increasingly scrutinizing total cost of ownership when making procurement decisions.

PureForge’s braking systems, backed by an industry-leading 3-year, 100,000-mile warranty, are designed to deliver significant long-term savings. The company’s proprietary ‘Atomic-Forging’ process, protected by over 45 patents, creates ultra-durable rotors and pads that last significantly longer than traditional components. This reduces the frequency of replacements, lowers maintenance costs, and minimizes vehicle downtime.

“We’re seeing a clear move towards preventative maintenance and minimizing lifecycle costs,” says a purchasing officer with a state highway patrol agency. “Investing in durable components upfront can save us a significant amount of money over the long run, and it ensures that our vehicles are always reliable and ready to respond.”

Dana Safety Supply: A Key Partner in the New Ecosystem

With 48 locations across multiple states, Dana Safety Supply is well-positioned to serve as a key distribution partner for PureForge. The company offers a comprehensive range of products and services for public safety fleets, including emergency warning systems, patrol vehicle armor, and full upfitting capabilities.

“Public safety fleets are often dealing with significant budget limitations and are constantly asked to do more for less,” says David Russo, CEO of Dana Safety Supply. “Our mission is to help these fleets stretch every dollar while still providing top-tier technology and improved safety. PureForge fits that role perfectly, offering high-performance braking that lasts longer with lower maintenance. It's another way to prove to our customers we're fully invested in their mission and the safety of their officers.”

Shifting Power Dynamics in Procurement

The rise of full-service outfitters like Dana Safety Supply represents a shift in power dynamics within the public safety procurement ecosystem. OEMs are no longer the sole gatekeepers of vehicle equipment, and agencies now have more options when it comes to sourcing critical components.

This shift is forcing OEMs to adapt their business models and find new ways to add value. Some are partnering with outfitters, while others are offering more comprehensive service packages.

“The traditional OEM model is evolving,” says a supply chain analyst specializing in the public safety sector. “Agencies are looking for partners who can provide end-to-end solutions, not just products. Full-service outfitters are well-positioned to meet this demand.”

The Road Ahead

PureForge’s launch of the Reseller Program, coupled with its focus on lifecycle cost, signals a significant shift in the public safety fleet maintenance landscape. The company is betting that agencies will increasingly prioritize long-term value and reliability over initial purchase price. As more agencies embrace the full-service outfitter model, the demand for durable, high-performance components like PureForge's braking systems is likely to grow. This strategic move positions PureForge to capitalize on this trend and solidify its position as a leading provider of critical safety equipment for public safety fleets nationwide.