Bergen County’s Luxury Market Defies National Trends with $3M+ Townhomes

While national luxury sales soften, Bergen County, NJ, is experiencing a boom, led by developments like The Woodlands, where townhomes are selling for over $3 million. Is this a sign of localized resilience or a broader shift in buyer preferences?

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Bergen County’s Luxury Market Defies National Trends with $3M+ Townhomes

NEW YORK, NY – November 21, 2025

A Counter-Trend in the Garden State

Despite a slight national dip in luxury home sales, Bergen County, New Jersey, is demonstrating remarkable resilience. A surge in demand for high-end, low-maintenance living is driving sales at developments like The Woodlands in Demarest, where townhomes are consistently fetching prices exceeding $3 million. Over 60% of the 24 units have been sold in 2025, with prices significantly outpacing comparable properties in the region and national averages.

This localized boom presents a compelling counter-narrative to broader market trends. While national luxury sales saw a modest decline, Bergen County’s high-end segment has thrived, fueled by a unique combination of factors: desirable location, convenient access to New York City, top-rated schools, and a lifestyle that prioritizes both luxury and ease of maintenance. “Buyers are looking for curated, turnkey living experiences,” notes one industry observer. “They want the sophistication of a luxury home without the constant upkeep.”

The Woodlands: A Case Study in Luxury Living

The Woodlands, developed by Kamson Corporation and designed by Zampolin & Associates, exemplifies this trend. The gated community offers 24 modern townhomes with high-end finishes, resort-like views, and optional elevators. The appeal lies not just in the aesthetics but also in the promise of a low-maintenance lifestyle. Residents can enjoy luxury amenities—including a clubhouse, fitness center, and private pool—without the burden of extensive property upkeep.

The developer has clearly tapped into a growing demand for “lock-and-leave” properties. This is especially appealing to empty nesters, busy professionals, and second-home buyers who prioritize convenience and freedom. “The ability to come and go without worrying about maintenance is a significant draw,” explains a local real estate professional. “It allows residents to focus on what truly matters to them.”

Beyond Location: What’s Driving the Demand?

While location undoubtedly plays a key role, the success of The Woodlands and similar developments is also attributed to a shift in buyer preferences. “There’s a growing demand for properties that offer a certain lifestyle,” explains one market analyst. “People are willing to pay a premium for convenience, amenities, and a sense of community.”

The demand for this type of living is also reflecting changing demographics. Bergen County is attracting a growing number of affluent residents who are seeking a balance between luxury and convenience. These buyers are often willing to pay a premium for properties that cater to their lifestyle needs.

Furthermore, the region’s strong economy and proximity to major employment centers are contributing to the demand for high-end housing. The area’s robust job market is attracting a growing number of affluent professionals who are looking for luxury homes in a convenient location.

The successful execution of the project—from architectural design to construction quality—also cannot be overlooked. The collaboration between Kamson Corporation, Zampolin & Associates, and Rock Ridge Construction has resulted in a community that is both aesthetically pleasing and structurally sound. “Attention to detail and a commitment to quality have been key to the success of this project,” one construction expert suggests.

Corcoran Infinity Properties, led by Broker Associate Taryn Byron, has been instrumental in driving sales at The Woodlands. Byron’s expertise in the local market and her ability to connect with high-end buyers have been invaluable to the project’s success. The brokerage’s reputation for providing exceptional service and its deep understanding of the luxury market have also contributed to its success.

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