Behaviour Interactive Cements Leadership for Its Next Era of Growth

MONTRÉAL, QC – January 28, 2026 – Behaviour Interactive, the largest independent video game studio in Canada, has solidified its leadership structure for the future, announcing the appointment of two key executives to newly created roles. Stephanie Marchand has been promoted to Chief Operating Officer, and Nathan Sellyn has been named Deputy Chief Executive Officer, moves designed to steer the company through its next phase of significant expansion.

The appointments signal a deliberate evolution in the studio's C-suite, reflecting a period of substantial growth fueled by its flagship title, Dead by Daylight, and a robust external development division. The restructuring aims to create a long-term foundation to manage the company's increasing scale and complexity.

“Behaviour continues to grow significantly in both size and scale,” stated Rémi Racine, the company’s co-founder and Chief Executive Officer. “It is imperative that the company’s leadership structure evolve to reflect this growth. These appointments provide visibility into the next era of Behaviour’s leadership, establishing a long-term foundation for the company’s continued growth.”

A New Era of Strategic Leadership

The creation of the COO and Deputy CEO positions delineates clear responsibilities at the top of the organization. As Chief Operating Officer, Stephanie Marchand will be responsible for the tactical execution of the company's strategy. Her mandate covers the full spectrum of operations, including business development, technology strategy, and direct oversight of all production efforts—from first-party titles like Dead by Daylight to external development partnerships and burgeoning immersive entertainment projects.

Complementing this operational focus, Nathan Sellyn, as Deputy Chief Executive Officer, will serve as the architect of Behaviour's corporate strategy. His role is geared toward long-range planning and growth, with responsibilities encompassing corporate development, stakeholder relations, licensing, marketing, and publishing. This dual-leadership structure below the CEO is a common model for large, diversified companies, allowing for dedicated focus on both present execution and future expansion.

The Power of Proven Talent

Behaviour's leadership strategy notably combines the promotion of deeply rooted internal talent with the leverage of strategic external expertise. Stephanie Marchand is a testament to the former, having been with the company for over two decades. Her career is a map of the studio's own history, beginning as a programmer and advancing through a series of increasingly senior roles, including Lead Programmer, Producer, and most recently, Senior Vice President of Production. Her portfolio includes contributions to over 50 game development cycles, working on major titles such as Gears 5 and Tony Hawk's Pro Skater 1 + 2 in addition to her executive producer role on Dead by Daylight. Her leadership extends into the industry as President of the Board of La Guilde du jeu vidéo du Québec.

In contrast, Nathan Sellyn represents the strategic infusion of outside perspective and corporate development acumen. Joining Behaviour in 2022, he previously served as Chief of Staff and Vice President of Strategy. His background includes over a decade in the gaming industry, where he co-founded a sports-RPG studio, alongside a decade in stakeholder and investor relations. This experience, which includes helping to scale Great Canadian Entertainment into Canada's largest casino company, equips him to guide Behaviour's strategic acquisitions, partnerships, and market positioning. His board positions with the Entertainment Software Association of Canada and Interactive Ontario further embed him in the wider industry ecosystem.

Fueling Growth Beyond the Fog

The executive restructuring is a direct response to the company's dramatic growth trajectory. In the last five years, Behaviour Interactive has more than doubled in size, expanding from around 575 employees to approximately 1,200 across offices in North America and Europe. The player base for its hit asymmetrical horror game, Dead by Daylight, has swelled to nearly 70 million since its 2016 launch, cementing its status as a live-service powerhouse.

This growth has been organic and inorganic. The studio has been active on the acquisition front, purchasing multimedia experience designer Fly Studio in March 2024 to bolster its location-based entertainment ambitions, and acquiring Red Hook Studios, the acclaimed developer of the Darkest Dungeon series, in September 2024. These moves, orchestrated under Sellyn's strategic guidance, signal a clear intent to diversify the company's intellectual property portfolio, particularly within its core strength of horror.

While this expansion has been a primary focus, the company has also undergone strategic restructuring. Layoffs in 2024 were framed as a move to refocus on its historical strengths in horror and service games, demonstrating a disciplined approach to managing its rapid growth and navigating changing market conditions.

A Blueprint for Future Dominance

With this fortified leadership team, Behaviour Interactive is strategically positioned to build on its success. Marchand's operational oversight ensures that the studio's two core pillars—its first-party live-service games and its highly-regarded external development services for partners like Microsoft and Sony—are managed for maximum efficiency and quality. Her involvement in technology strategy, including the company's cautious and ethical approach to integrating AI tools, places Behaviour at the forefront of responsible innovation.

Meanwhile, Sellyn is tasked with charting the path forward, identifying new IPs, and forging the partnerships that will define the company's next decade. The recent releases of new horror titles like The Casting of Frank Stone and the acquisition of Red Hook are early indicators of this strategy in action. By doubling down on its expertise in the horror genre while expanding its IP footprint, the studio is carving out a formidable niche in a competitive global market. This dual-pronged leadership approach is Behaviour's clear signal that it is preparing to not only manage its current success but to aggressively build upon it in the years to come.