Aya Gold & Silver Fuels Cross-Cultural Rally Team, Deepens Morocco Investment

By Brian Nelson

MONTREAL – Aya Gold & Silver Inc. (TSX: AYA; OTCQX: AYASF) is extending its footprint in Morocco beyond silver mining with a compelling sponsorship: the first Canadian-Moroccan team to compete in the 2026 Rallye Aïcha des Gazelles. The partnership, announced last week, highlights the company’s growing commitment to social responsibility, cross-cultural collaboration, and a long-term strategic vision for its operations in the Kingdom.

The ‘Karibous du Sahara’ team, comprised of two sisters – one based in Canada and the other in Morocco – will navigate the challenging Moroccan desert using traditional map and compass skills. While the rally itself is a grueling test of endurance and navigational prowess, Aya’s investment speaks to a broader strategy of community engagement and cementing its role as a responsible corporate citizen in a vital operating region.

Beyond Silver: A Strategic Investment in Goodwill

For Aya Gold & Silver, the sponsorship isn’t simply a branding exercise. The company has rapidly established itself as a leading silver producer in Morocco, boasting over 1,700 employees and significant investments in local infrastructure. However, operating successfully in a foreign country requires more than just financial capital. It demands a genuine commitment to the well-being of the communities within which it operates.

“This sponsorship isn’t just about supporting a rally team,” explains a source close to the company’s leadership. “It's about demonstrating a deep respect for Moroccan culture, celebrating the achievements of women, and building bridges between Canada and Morocco.”

The Rallye Aïcha des Gazelles, now in its 35th year, is internationally recognized for its unique format and emphasis on skill rather than speed. The event attracts participants from around the world, providing a platform for cross-cultural exchange and empowerment. Aya’s investment aligns perfectly with this ethos.

A Market Beyond Mining: Long-Term Commitment to Morocco

Aya’s deepening ties with Morocco extend beyond charitable initiatives. The company's substantial investment in the country’s silver mining sector, coupled with its growing engagement with local communities, positions it for sustained growth in a strategically important market.

“Morocco is a stable and welcoming country for foreign investment,” states an analyst specializing in the mining sector. “Aya has recognized this potential and is actively working to build a long-term presence beyond simply extracting resources.”

The sponsorship of the ‘Karibous du Sahara’ team demonstrates this commitment, signaling to both the Moroccan government and local communities that Aya is invested in the country’s future.

Empowering Women in Motorsports & Beyond

The Rallye Aïcha des Gazelles is unique in its focus on female drivers and navigators. The event provides a platform for women to showcase their skills and challenge traditional gender roles in motorsports. Aya's decision to sponsor a team further reinforces its commitment to gender equality and female empowerment.

“The company sees a natural synergy between the values of the rally – courage, determination, and resilience – and its own commitment to supporting women in the workplace and in the communities where it operates,” shares another source familiar with Aya's CSR initiatives.

Beyond the rally, Aya Gold & Silver actively invests in education and healthcare programs in Morocco, specifically targeted at empowering women and girls. This commitment to social responsibility has earned the company a reputation as a trusted and respected corporate citizen.

Navigating the Challenges of Responsible Mining

While Aya’s commitment to social responsibility is commendable, the company also faces the inherent challenges of operating in the mining sector. Environmental sustainability and responsible resource management are critical concerns, particularly in a fragile ecosystem like the Moroccan desert.

“Mining always carries environmental risks,” explains an environmental consultant specializing in desert ecosystems. “It's essential for companies to prioritize responsible practices, minimize their environmental footprint, and actively contribute to the conservation of biodiversity.”

Aya Gold & Silver has implemented various environmental mitigation measures, including water conservation programs, waste management initiatives, and reforestation projects. The company also works closely with local communities to address environmental concerns and ensure that its operations are sustainable in the long term.

Looking Ahead: Sustained Growth & Community Impact

The sponsorship of the ‘Karibous du Sahara’ team is just one example of Aya Gold & Silver’s broader strategy to deepen its ties with Morocco and build a sustainable future for its operations. By investing in local communities, empowering women, and prioritizing environmental responsibility, the company is positioning itself for sustained growth and positive impact in a vital operating region.

“This is about more than just mining silver,” emphasizes a source within Aya. “It's about building a legacy of trust, respect, and shared prosperity in Morocco.”

As the ‘Karibous du Sahara’ team prepares to take on the challenges of the 2026 Rallye Aïcha des Gazelles, Aya Gold & Silver is demonstrating that a commitment to social responsibility and sustainable development can be a powerful engine for both business success and positive community impact.