AXIL Brands to Pitch Hearing Protection Dominance at ROTH Conference

LOS ANGELES, CA – March 04, 2026 – AXIL Brands, Inc. (NYSE American: AXIL) is preparing to make its case to the financial community as its top executives head to the prestigious 38th Annual ROTH Conference later this month. The company, which operates a unique dual portfolio of AXIL® hearing protection and Reviv3® premium haircare, announced that its management will engage in high-stakes meetings with investors from March 22–24 in Dana Point, California. The event serves as a critical platform for the emerging consumer products firm to validate its strategy and prove that its focus on the hearing protection market can drive sustained, profitable growth.

Chief Executive Officer Jeff Toghraie and Chief Financial Officer Jeff Brown will lead the discussions, aiming to spotlight the company's recent achievements and ambitious growth initiatives. For a small-cap company like AXIL, the ROTH Conference is more than a standard industry gathering; it's a prime opportunity to capture the attention of institutional investors, analysts, and potential strategic partners who can influence its trajectory and market valuation. The central theme of their pitch will be the company’s emergence as a “profitable leader” in the hearing protection category, a claim supported by a series of aggressive retail expansions and product innovations.

The High-Stakes Investor Pitch

The ROTH Conference is renowned as one of the nation's largest forums for small-cap growth companies, providing an invaluable stage for relationship building and narrative shaping. For AXIL Brands, this participation is a strategic move to translate operational momentum into investor confidence. The company comes to the table with a story of its third consecutive year of profitability in fiscal 2025 and a strong balance sheet, boasting a cash position of $4.8 million and a low debt-to-equity ratio. This financial stability allows AXIL to fund its growth plans internally, a key selling point in an uncertain economic climate where reliance on external financing can be a vulnerability.

Discussions will undoubtedly center on the company's financial performance. While fiscal 2025 saw a slight dip in net sales to $26.3 million from $27.5 million the prior year, AXIL managed to increase its Adjusted EBITDA by over 21% to $2.4 million. This indicates a tightening of operational efficiency, even as gross margins saw a minor contraction. Investors will be keen to understand the dynamics behind these numbers and how the company plans to return to top-line growth. Management has already signaled that a timing shift in holiday sales impacted recent quarterly comparisons, suggesting that the underlying business remains robust. The challenge for Toghraie and Brown will be to present a compelling, data-driven narrative that proves its hearing protection segment is not just a niche player but a powerful engine for future earnings.

From Niche to Nationwide: AXIL's Retail Onslaught

Central to AXIL's growth story is its dramatic expansion into mainstream retail. The company has recently secured its largest retail placement to date, with its AXIL X30 LT in-ear hearing protection plugs set to launch in over 3,700 Walmart stores across the nation in February 2026. This move represents a massive leap in brand visibility and market penetration, taking the brand from a more specialized consumer base to the shelves of the world's largest retailer. This partnership is expected to be a significant driver of brand awareness and product adoption throughout 2026.

This blockbuster deal follows other major retail wins. In late 2025, AXIL expanded its presence in Costco, making its XCOR SE™ hearing protection and enhancement earbuds available in over 300 warehouse locations. The company also launched a separate product bundle on Costco.com, further leveraging the retail giant's powerful sales platform. These partnerships with Walmart and Costco are not just distribution wins; they are a powerful validation of AXIL's product appeal and supply chain capabilities. By placing its innovative hearing protection products directly in the path of millions of consumers, AXIL is executing a clear strategy to dominate shelf space and build a household name in a category traditionally occupied by industrial safety brands.

The Sound of Innovation

AXIL’s retail success is built on a foundation of continuous product development that aligns with key market trends. The global hearing protection market, valued at over $2.6 billion, is rapidly evolving beyond simple foam plugs. Today's consumers demand smarter, more comfortable, and multi-functional devices. AXIL appears to be capitalizing on this trend with a slate of new products.

The company recently announced its MX II Next Generation Earmuffs, which feature a new proprietary SonicShieldX™ technology platform designed to offer superior protection and sound enhancement in high-noise environments. This follows the launch of the GS Extreme 3.0, the third iteration of its popular tactical lanyard earbuds. These innovations tap into the growing demand for smart hearing protectors with features like Bluetooth connectivity, active noise cancellation, and sound amplification—features that command higher price points and create loyal customers in recreational markets like hunting and shooting sports, as well as in demanding industrial settings.

This focus on technology helps differentiate AXIL from competitors and positions it to capture a larger share of a market projected to reach $4.5 billion by 2033. Furthermore, while the recent FDA ruling on over-the-counter (OTC) hearing aids has shaken up the audiology space, AXIL's focus remains distinct. The company's products are primarily for hearing protection and enhancement in noisy environments, not for correcting diagnosed hearing loss. However, the broad public conversation and destigmatization of hearing-related devices sparked by the OTC movement could create a rising tide that lifts all boats in the “hearables” category, indirectly benefiting AXIL.

A Tale of Two Brands: The Hearing and Haircare Gambit

Perhaps the most unique aspect of AXIL's corporate structure is its dual-brand strategy. Alongside its rapidly growing hearing protection line, the company manages Reviv3®, a premium hair and skincare brand. This diversification is an intriguing, if unconventional, approach for an emerging company. On one hand, it spreads risk across different consumer markets; on the other, it risks a lack of focus and potential investor confusion.

The company's financial reports do not provide a segment breakdown, making it difficult for outsiders to assess the individual contribution of each brand to the company’s bottom line. While press releases heavily emphasize the momentum in the AXIL® hearing division, management has noted that the Reviv3® segment is showing “early traction” and is expected to become an “increasingly meaningful contributor.” To accelerate this, the company has appointed a veteran contractor to lead the hair and skincare division, signaling a commitment to growing both sides of the house.

Investors at the ROTH conference will likely probe this strategy. They will want to understand the synergies, if any, between selling high-tech earbuds and premium shampoos. The core question is whether this diversified model is a strategic masterstroke that creates a more resilient consumer products company or a structural complexity that diverts resources from the high-growth hearing protection business. How management articulates the long-term vision for this two-pronged company will be a crucial test of their ability to secure long-term investor buy-in.