Authenticom's Award-Winning Platform Aims to End Automotive Data Silos

LA CROSSE, Wis. – January 06, 2026 – Authenticom Group of Companies has secured a Silver win for its Data Management Platform in the 2025 Merit Awards, a recognition that highlights a significant shift in how the automotive industry approaches its most valuable asset: data. The award celebrates the company's evolution from a data integration specialist to the architect of a new operating standard it calls Data Experience Management (DXM), signaling a move away from fragmented systems toward a unified, real-time approach to operations and customer satisfaction.

The honor acknowledges Authenticom's work in creating what it bills as the industry's first full-stack, end-to-end automotive data platform. This system is designed to unify five critical stages of the data lifecycle—Connect, Control, Transform, Measure, and Predict—into a single, coherent workflow. This achievement caps a milestone year for the company, marked by strategic acquisitions and record growth, positioning it as a pivotal player in the industry's ongoing digital transformation.

From Silos to Synergy: The DXM Paradigm Shift

For decades, automotive dealerships and original equipment manufacturers (OEMs) have grappled with a fundamental disconnect: operational data and customer experience data have existed in separate worlds. Information about vehicle service, sales transactions, and inventory has rarely been linked in real-time to customer feedback, satisfaction scores, or sentiment. This gap means that by the time a dealership learns of a customer's negative experience through a survey, that customer may have already decided to take their business elsewhere. Authenticom's DXM model is engineered to dismantle these silos.

The core of this new approach is the integration of AuthenticomCX™ and its underlying RefleCX™ platform. Acquired in October 2025 from ibex's iSKY Automotive Experience Division, the RefleCX™ platform is the engine that connects live customer signals with the operational data flowing through a dealership. Instead of relying on retrospective reports, the system is designed to alert frontline staff to service issues or customer friction as they occur. This allows teams to intervene and resolve problems proactively, potentially turning a negative experience into a positive one before the customer even leaves the lot.

Jason Tryfon, Global CEO of Authenticom Group of Companies, framed the innovation as a fundamental change in philosophy. "For years, the automotive industry has treated data, operations, and customer experience as separate problems. DXM changes that," he stated. "By connecting real operational data with live customer signals, we're giving dealers and OEMs the ability to see issues as they happen and resolve them before they become lost trust or lost revenue. This recognition reinforces that the future of automotive data is not reporting after the fact. It's action in the moment."

This move from passive reporting to active resolution represents a crucial pivot. By combining data governance, identity hygiene, customer sentiment analysis, and predictive intelligence into one operating system, DXM aims to give stakeholders clearer visibility and the agility to make faster, more informed decisions.

A Strategic Pivot Backed by Growth

The development of the DXM standard is not an isolated product launch but the culmination of a deliberate corporate evolution. Long known as a leader in vendor-neutral data connectivity, Authenticom has strategically repositioned itself to move beyond simply connecting data points to actively activating data. This strategy is reflected in the September 2025 promotion of Jason Tryfon to Global CEO, a move intended to accelerate global expansion and deepen investment in technologies that unlock data's full potential.

Market response suggests this strategy is resonating. The company reported six consecutive months of record revenue growth from June through November 2025. During that period, total revenue surged 18% compared to the same timeframe in 2024, indicating sustained and growing demand for its integrated solutions. This financial performance provides powerful validation for the company's strategic pivot and its significant investments in building out its full-stack capabilities, including the crucial acquisition of the RefleCX™ platform.

Navigating an Industry in Transformation

Authenticom's award-winning platform enters a market ripe for disruption. The automotive sector is navigating a period of unprecedented change, driven by the proliferation of connected vehicles, the rise of electric mobility, and evolving consumer expectations for seamless digital experiences. Modern vehicles have become data-generating powerhouses, but many organizations struggle to harness this information effectively. Data often remains fragmented across dozens of systems, hindering efforts to implement effective AI and predictive analytics.

This challenge is particularly acute in customer experience (CX). While CX is widely recognized as a critical business differentiator, industry-wide performance has lagged. A 2024 Forrester US CX Index report noted a decline in customer experience quality to its lowest point in nearly a decade, underscoring the urgent need for better tools. Authenticom's focus on real-time issue resolution directly confronts this problem, offering a tangible solution to the data fragmentation that often undermines customer relationships.

The competitive landscape for automotive software is crowded, with numerous providers offering CRM systems, data analytics, and customer feedback tools. However, Authenticom's DXM differentiates itself by integrating these functions into a single, unified stack, creating a closed loop between operations and experience that few competitors can match.

The Engine Behind the Platform

The ambitious vision for DXM is built upon a robust and scaled foundation. The Authenticom Group of Companies is a family of market-leading businesses, each handling a massive volume of industry data.

• Authenticom's DealerVault® platform serves as the data governance layer for over 12,500 dealership locations, securely managing data sharing and hygiene for millions of records daily.
• Motive Retail's Motive Integrator eXchange (MIX®) platform is the connectivity backbone, standardizing and accelerating API integrations between OEMs, over 320 DMS platforms, and third-party vendors. It processes more than 50 million API transactions every month across 15,000 integrations.
• AuthenticomCX and its RefleCX™ platform provide the customer experience intelligence, enabling stakeholders to monitor sentiment and elevate engagement.

Together, these platforms form a trusted, end-to-end ecosystem that underpins the new DXM standard. The 2025 Merit Award serves as external validation that by unifying these powerful components, Authenticom is not just participating in the automotive data market but is actively working to redefine its future.