Ausom Shakes Up E-Scooter Market with Powerful Sub-$900 Dual-Motor Models

SAN FRANCISCO, CA – March 03, 2026 – Personal e-mobility company Ausom made an aggressive entry into the U.S. market today, unveiling two high-performance dual-motor electric scooters that aim to challenge established brands on both power and price. The new Gosoul 2 Pro and Laluz 2 Pro models boast specifications typically found in scooters costing twice as much, signaling a potential shake-up for riders seeking serious performance without a premium price tag.

Redefining Value in the High-Performance Segment

At the heart of Ausom's U.S. launch is a direct challenge to the e-scooter industry's pricing structure. The Gosoul 2 Pro Dual Motor is priced at $849, while the more accessible Laluz 2 Pro Dual Motor comes in at $729, with a limited-time promotion dropping those prices even further. Both models are equipped with powerful dual 1,400W motors, delivering a peak output of 2,800W, a top speed of 36 mph, and an impressive manufacturer-claimed range of up to 56 miles on a single charge.

These specifications place Ausom's new lineup in direct competition with premium models from brands like VSETT and Apollo, whose comparable dual-motor scooters often retail for between $1,500 and $2,500. For example, the VSETT 10+, with similar dual 1400W motors, can cost well over $2,000 depending on the configuration. This aggressive pricing strategy appears to be a core part of the company's plan to capture a significant share of the enthusiast and performance-commuter market.

This isn't Ausom's first foray into delivering high performance for less. The company has already garnered praise for previous models. "After testing more than 200 electric scooters, it's rare to find one that delivers both real performance and real value--but the Ausom L2 Max Dual Motor surprised me," noted industry publication Rider Guide in a review of a prior model. "With dual 1,000W motors, it pushes up to 40–41 mph while staying under $1,000, something almost unheard of in this price class." The new models appear to be doubling down on this value-focused strategy.

Prioritizing Comfort on Crumbling City Streets

Beyond raw power, Ausom is putting a significant focus on ride quality, a common pain point for daily commuters navigating imperfect urban infrastructure. The flagship Gosoul 2 Pro is equipped with the company's proprietary ShocFree™ suspension system. Described as a long-travel, double-sided swingarm design with an adjustable spring, the system is engineered to absorb harsh impacts from potholes and cracked pavement while minimizing vibration.

This focus on advanced suspension is a key differentiator in a crowded market. While many budget scooters and even some mid-tier models forgo suspension entirely to cut costs, Ausom is making it a central feature. The company claims the ShocFree™ system enhances stability and comfort, a crucial factor for riders using these vehicles as their primary mode of transportation on the often-uneven road surfaces found in many U.S. cities. The Gosoul 2 Pro further enhances its all-terrain credentials with 10-inch off-road tubeless tires, designed for better puncture resistance and grip on varied surfaces. The Laluz 2 Pro also features tubeless tires, providing improved reliability over traditional tube-based tires.

The High-Speed Dilemma: Navigating Performance and Regulation

While the 36 mph top speed is a major selling point for performance enthusiasts, it also places Ausom and its customers in a complex regulatory landscape. Across the United States, laws governing electric scooters are a patchwork of state and local rules, and many jurisdictions impose strict speed limits far below the capabilities of these new machines.

In California, for example, electric scooters are legally capped at 15 mph on public roads and in bike lanes. Riders are required to have a driver's license, and riding on sidewalks is prohibited. Exceeding the speed limit can result in significant fines. This creates a disconnect between the scooters' advertised performance and their legal use for daily commuting.

For a rider to legally experience the full 36 mph power of a Gosoul 2 Pro, they would likely need to be on private property. This reality means prospective buyers must weigh the thrill of high performance against the practical limitations of public use. While the power is certainly useful for accelerating quickly and climbing steep hills—the Gosoul 2 Pro is rated for inclines up to 33%—the top speed remains a feature that can only be unlocked outside the bounds of most public traffic laws.

Building a Brand on Promises of Power and Support

To build confidence with its U.S. customer base, Ausom is backing its products with a robust support package. Every purchase includes a 2-year warranty on core components, 24/7 online technical support, and free shipping from local warehouses for fast delivery. This "Customer-First Commitment" is crucial for a new brand trying to establish trust in a market where long-term reliability and post-purchase support are major concerns for consumers.

Early feedback on the company's existing products suggests a generally positive reception. Online forums and review sites often feature customers praising the power, build quality, and ride comfort of previous Ausom models. The company's customer service is frequently described as responsive and helpful. However, as a rising brand, it is not without its growing pains. Isolated reports have surfaced detailing frustrations with warranty claim processes and delivery logistics, highlighting the operational challenges of scaling a hardware business.

Ultimately, Ausom's success in the competitive U.S. market will hinge on its ability to consistently deliver on both its performance claims and its customer support promises. By offering a potent combination of power, advanced features, and an accessible price point, the company has crafted a compelling proposition that is sure to attract attention from riders and competitors alike.