Array Tech Elevates Leaders to Drive Global Solar Market Expansion
Array Technologies promotes two key executives, signaling an aggressive strategy to boost global revenue and product innovation in the booming solar tracker market.
Array Tech Elevates Leaders to Drive Global Solar Market Expansion
ALBUQUERQUE, NM – January 06, 2026 – In a strategic move designed to bolster its global market position, Array Technologies (NASDAQ: ARRY) today announced the promotion of two key executives. Darin Green has been elevated to Global Chief Revenue Officer, and Nick Strevel has been appointed Chief Product Officer, reinforcing the company's focus on accelerating worldwide growth and technological advancement in the competitive solar energy sector.
The appointments come as the solar tracker market is experiencing explosive growth, with some projections estimating the market will quadruple in value to over $40 billion by 2034, driven by a global push for renewable energy and the increasing efficiency of solar technology. Array, a leading provider of solar tracking systems, is positioning itself to capture a larger share of this expansion.
“Darin Green and Nick Strevel have demonstrated exceptional leadership and vision, and we are confident they will continue to deliver outstanding results in their expanded roles,” said Kevin G. Hostetler, Chief Executive Officer at ARRAY. “These appointments reflect ARRAY’s commitment to accelerate sales growth, increase share of wallet, and advance product development priorities globally.”
A Strategic Push for Global Revenue
Darin Green’s promotion to Global Chief Revenue Officer places him at the helm of Array’s entire revenue generation strategy across all international markets. This expanded role builds upon his success as the head of North American sales, where he was credited with instilling greater discipline in sales processes and enhancing customer engagement. Green is a veteran of the renewable energy industry with over two decades of experience, including a 14-year tenure at industry giant First Solar, where he held senior leadership positions managing global strategy and regional sales.
His appointment is a clear signal of Array’s intent to compete more aggressively on the world stage. The global solar tracker market is fiercely contested, with key players like NEXTracker and GameChange Solar vying for dominance. Green’s extensive background in navigating complex supply-demand dynamics and spearheading regional growth initiatives will be critical as Array seeks to expand its footprint beyond its strong North American base, particularly into burgeoning markets in the Asia-Pacific region and Europe.
This strategic focus on revenue comes on the heels of a strong financial performance for Array. The company reported impressive third-quarter 2025 results, with revenue of $393.5 million—a 70% year-over-year increase that significantly beat analyst expectations. With a robust order book of $1.9 billion and upwardly revised full-year guidance, Array has established a solid financial foundation from which to launch a more ambitious global sales campaign under Green’s leadership.
Sharpening the Edge of Product Innovation
Complementing the push for revenue is a renewed focus on technological leadership, embodied by the promotion of Nick Strevel to Chief Product Officer. In his new role, Strevel will oversee Product Management, Technical Sales, and Applications Engineering, creating a tighter feedback loop between market demands and the company’s innovation pipeline. Strevel also brings deep industry experience, with over 15 years in renewable energy, including a decade at First Solar where he was Vice President of Product, responsible for the global product roadmap.
His leadership is crucial at a time when innovation is a key differentiator in the solar tracker market. The industry is rapidly advancing beyond simple mechanics, with a growing emphasis on sophisticated software, predictive tracking algorithms, and artificial intelligence to maximize energy yield. Furthermore, the increasing adoption of bifacial solar modules, which capture light on both sides, creates a significant opportunity for advanced trackers that can optimize this dual-sided generation.
Strevel’s role will be to ensure Array’s products, such as its flagship OmniTrack and DuraTrack systems, not only meet but anticipate these evolving technological requirements. By aligning the technical sales and engineering teams under a single product-focused leader, Array aims to accelerate the development and deployment of next-generation solutions that deliver higher energy production and a greater return on investment for utility-scale and distributed generation customers.
Fortifying Leadership to Navigate a Dynamic Market
The decision to promote Green and Strevel, both of whom joined Array in senior roles in 2025, underscores a strategy of attracting and rapidly elevating top-tier talent to execute the company’s vision. This approach provides leadership continuity and leverages deep industry expertise to navigate a complex market landscape.
While the macro trends for solar are overwhelmingly positive, the industry is not without its challenges. Array has previously noted headwinds in the U.S. market from permitting and interconnection delays, as well as macroeconomic difficulties in key markets like Brazil. Furthermore, gross margin pressures from commodity inflation and tariffs remain a persistent concern for all hardware manufacturers. Strong, experienced leadership is essential to steer the company through these obstacles while capitalizing on major tailwinds, such as the U.S. Inflation Reduction Act (IRA), which provides significant incentives for domestic manufacturing and clean energy projects.
Analyst sentiment has turned increasingly positive following Array’s recent performance, with multiple financial institutions raising their price targets on ARRY stock after its strong Q3 2025 earnings report. These new leadership appointments are likely to be viewed by investors as a decisive step to sustain that momentum. By placing seasoned executives in charge of its two most critical growth engines—revenue and product—Array Technologies is making a clear statement about its ambitions to not just participate in the global energy transition, but to lead it.
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