Aramis Group Overhauls Leadership to Forge a Unified European Market

ARCUEIL, FRANCE – April 01, 2026 – European online used car leader Aramis Group today announced a significant strategic restructuring of its governance, a move designed to accelerate the integration of its continental operations into a single, cohesive powerhouse. The company is creating two new geographic clusters and promoting a trio of seasoned executives to spearhead its ambitious convergence strategy.

The changes, effective immediately, establish a France-Belgium cluster and a Spain-Italy cluster. This reorganization aims to leverage the operational excellence of its most mature markets—France and Spain—to elevate the performance of its Belgian and Italian entities, Cardoen and brumbrum, respectively. The move is a direct and decisive execution of the strategic roadmap unveiled during the company's Capital Markets Day in November 2024, signaling a clear intent to consolidate its market leadership through operational supremacy.

“These organizational changes reflect the strong momentum we have built for the roll-out of this new strategy,” said Nicolas Chartier and Guillaume Paoli, co-founders of Aramis Group, in a statement. “By drawing on the strength of our teams and the operational expertise in our most advanced markets, we are accelerating the convergence of all our entities towards a unified operational system that underpins Aramis Group’s success.”

The Blueprint for Convergence

This restructuring is not a reaction but a calculated step in a long-term strategy to build a formidable, pan-European platform. The core objective is the creation of a “unified operating system.” This involves standardizing everything from technology platforms and sourcing protocols to vehicle refurbishment standards and customer service models across all six of its operating countries. The goal is to create a seamless, efficient machine that leverages the Group’s significant scale.

This strategy is built on a foundation of strong financial performance. In its 2024 fiscal year, Aramis Group delivered an adjusted EBITDA of over €50 million, a dramatic increase from €9.6 million in 2023, while generating more than €21 million in free cash flow. The company’s Gross Profit Per Unit (GPU) also climbed to €2,285, a figure it notes is among the highest for listed players in Europe. By building from this position of strength, Aramis Group aims to unlock further efficiencies and solidify its path toward its 2027 target of a 5% EBITDA margin.

The unified system is expected to deliver significant benefits, including economies of scale in procurement, optimized cross-border logistics, and a consistent, high-quality customer experience. For a company that sold over 119,000 vehicles last year, even marginal gains in efficiency can translate into substantial improvements in profitability and competitive standing.

The Architects of the New Structure

At the heart of this transformation are three key leaders with proven track records within the Group.

Romain Boscher, the highly regarded CEO of Aramisauto in France, will now lead the newly formed France-Belgium cluster. Since joining in 2016, Boscher has been instrumental in making the French operation a benchmark for customer satisfaction and operational excellence. His experience in strategy and transformation, honed at consulting firm Bain & Company, will now be applied to support Cardoen in Belgium, where Matthias Gommeren remains CEO overseeing daily operations.

Alejandro Garcia-Mella, a 15-year veteran of the Group, will take the helm of the Spain-Italy cluster. Having recently been appointed CEO of Clicars in Spain, Garcia-Mella has a deep, cross-functional understanding of the business, from structuring operations and supply chains in France to serving as the Group's Chief Revenue Officer. His mission is to replicate the success of the Spanish model to accelerate the transformation of brumbrum in Italy.

“Romain and Alejandro have demonstrated their ability to execute our model with excellence in their respective markets. We have full confidence in them to support our teams in Belgium and Italy toward this new level of performance,” stated Chartier and Paoli.

Completing the leadership trio is Paolo Di Napoli, who has been appointed CEO of brumbrum in Italy. Di Napoli is a product of the Group’s internal talent pipeline, having joined in 2022 and quickly rising to Global Head of Strategy & International Development. In that role, he was a key architect of the very convergence strategy he is now tasked with implementing on the ground, succeeding Matteo Barcella.

Navigating a Dynamic European Marketplace

Aramis Group's aggressive push for integration comes at a critical time for the European online used car market. The sector is characterized by intense competition and differing strategic approaches. While competitor AUTO1 Group continues its own ambitious expansion across Europe, the cautionary tale of Cazoo’s 2022 withdrawal from mainland EU markets underscores the immense financial and operational challenges of building a profitable pan-European business.

Cazoo’s retreat highlighted the difficulty of scaling across disparate markets without a deeply integrated and efficient operational backbone. Aramis Group's strategy appears to be a direct answer to this challenge. By focusing on integrating its existing assets and leveraging proven best practices, the company is aiming to build a more resilient and profitable model than simply planting flags in new territories.

The performance of the entities being integrated highlights the opportunity. While Cardoen in Belgium has shown steady growth, brumbrum in Italy has been explosive, with revenues surging by over 80% in 2024. Channeling that raw growth through the disciplined, high-efficiency framework of the Group’s mature operations is the central thesis of this new structure. This reorganization is a clear statement that for Aramis Group, the next phase of growth will be driven not just by expansion, but by mastery of its complex, cross-border operations.