Allianz Invests in Wrisk, Fueling the Future of Embedded Car Insurance

LONDON – January 19, 2026 – In a significant move highlighting the deepening integration of finance and automotive technology, global insurance leader Allianz Holdings plc has made a strategic investment in Wrisk Limited, a digital platform specializing in embedded car insurance. The investment is part of Wrisk’s recently closed £12 million Series B funding round, which was co-led by Alma Mundi Ventures and Opera Tech Ventures, the venture capital arm of BNP Paribas.

This infusion of capital and strategic backing from one of the world's largest insurers is set to accelerate Wrisk’s international expansion and solidify its position as a critical partner for automotive original equipment manufacturers (OEMs). The London-based insurtech has already carved out a niche by providing branded, data-driven insurance solutions for industry giants such as BMW, Jaguar Land Rover, Mercedes-Benz, and Stellantis.

A Deepening Strategic Partnership

The investment from Allianz is more than a financial transaction; it represents the formalization of a nearly decade-long relationship. For almost 10 years, Allianz has served as Wrisk’s primary underwriter, providing the foundational insurance capacity for its innovative products. By now taking an equity stake, Allianz signals a powerful endorsement of Wrisk's platform and its central role in the evolving auto insurance landscape.

This move aligns with a growing trend where OEMs are looking to consolidate their partnerships, seeking deeper, more strategic relationships with a select few insurance providers. Wrisk's platform acts as a crucial bridge, connecting the data-rich environment of modern vehicles with the risk-management expertise of established insurers.

"Allianz's investment is a strong endorsement of Wrisk's strategy and our role in helping insurers and OEMs work more closely together," said Nimeshh Patel, CEO of Wrisk. "As OEMs increasingly look for fewer, more strategic insurance partners, our ability to combine deep OEM relationships with sophisticated data and technology becomes ever more important. We are delighted to welcome Allianz as a shareholder and look forward to deepening our long-term partnership."

From the insurer's perspective, the partnership provides a direct line to valuable, real-time data that is revolutionizing how risk is assessed and priced. This collaboration enables a competitive edge in a market that is rapidly moving away from traditional, one-size-fits-all policies.

Ulf Lange, Managing Director of Personal Lines at Allianz UK, commented on the strategic fit. "Wrisk has built a compelling platform at the intersection of insurance, data and the automotive sector. Its close relationships with OEMs and focus on data-driven insurance solutions align closely with Allianz's strategic priorities, and we are pleased to support Wrisk as it continues to scale its business and capabilities."

The Race to Embed Insurance in the Driver's Seat

The Wrisk-Allianz deal is a key indicator of the momentum behind the embedded finance movement, particularly within the automotive industry. The market for embedded insurance solutions in European automotive is estimated to be worth £3.4 billion, a prize that tech platforms and insurers are racing to capture. OEMs are no longer content to simply manufacture and sell cars; they aim to own the entire customer experience, which includes offering seamless, branded insurance at the point of sale and throughout the vehicle's lifecycle.

For consumers, this trend promises a more convenient and personalized experience. Instead of a fragmented process of buying a car and then separately shopping for insurance, embedded models offer an integrated quote-and-bind journey. For OEMs, it unlocks new revenue streams and fosters brand loyalty by providing a value-added service that is directly tied to the vehicle itself.

Wrisk's success with clients like Volvo FS, Toyota Insurance Services, and Suzuki GB demonstrates the strong demand for platforms that can deliver this level of integration. These manufacturers are leveraging Wrisk's technology to digitize their customer journeys and offer premium insurance products that reflect the sophistication of their vehicles.

Data as the New Engine for Automotive Insurance

At the heart of Wrisk's offering is its proprietary embedded data framework, a sophisticated technological backbone designed specifically for the automotive sector. This platform harmonizes a vast array of inputs, including real-time data from connected car systems, telematics, transactional records, and customer interactions. By processing this information, the system provides actionable insights for smarter decision-making across the insurance value chain.

This data-centric approach allows for a paradigm shift in underwriting. Instead of relying on broad demographic data, insurers can use precise information about how, when, and where a vehicle is used to create highly accurate risk profiles. This enables more competitive and personalized pricing, rewarding safer drivers and creating fairer outcomes. Furthermore, the platform's machine learning models are designed to evolve alongside rapid advances in vehicle technology—from advanced driver-assistance systems (ADAS) to fully autonomous driving—and shifting customer behaviors.

This capability is critical as it helps insurers and their OEM partners stay ahead of market dynamics, offering flexible products that can adapt to the entire ownership lifecycle, from initial purchase to renewal and claims.

Fueling International Growth and Innovation

The £12 million raised in the Series B round, which also saw participation from existing investors QBN and Volution, will be instrumental in fueling Wrisk's next phase of growth. The company is targeting significant international expansion, with plans to launch its platform in key European markets including Ireland, Germany, Italy, France, and Spain. Wrisk has already secured the necessary regulatory licenses to support this cross-border strategy.

In addition to geographic expansion, a substantial portion of the funding will be reinvested into the company's core strengths: data science and data insights. This continued investment will enhance the platform's machine learning capabilities and deepen its analytical power, further solidifying its competitive advantage.

The funding follows a period of impressive growth for the company, which achieved triple-digit revenue growth in 2024 and issued over 100,000 policies. With fresh capital and the strengthened backing of a global insurance powerhouse, Wrisk is well-positioned to accelerate its mission of revolutionizing the automotive insurance experience across Europe and beyond.