AI Agents Streamline Insurance: SPLICE & Solvrays Partner for Intelligent Automation

Chicago, IL – November 7, 2025 – Insurance carriers are increasingly turning to artificial intelligence to navigate a complex landscape of rising costs, evolving customer expectations, and the need for streamlined operations. The latest move comes from SPLICE Software and Solvrays, who announced a strategic partnership at InsureTech Connect 2025 aimed at bringing 'agentic automation' to insurance workflows. The collaboration promises to move beyond traditional robotic process automation (RPA) by leveraging AI agents capable of self-executing tasks and delivering a more personalized and efficient customer experience.

SPLICE Software, a provider of integrated, data-driven communications solutions, is joining forces with Solvrays, a specialist in agentic workflow automation platforms designed specifically for the insurance industry. The integrated solution combines SPLICE’s omnichannel communication capabilities with Solvrays’ AI-powered automation engine, enabling carriers to automate the entire process – from initial outreach to resolution – with enhanced visibility and measurable results.

“The industry is recognizing that simply automating tasks isn’t enough,” explains a senior analyst at Datos Insights, who requested anonymity. “Carriers need intelligent systems that can think and adapt, and that’s where agentic automation comes in. This partnership appears to be a step in that direction.”

Beyond RPA: The Rise of Agentic Automation

Traditional RPA relies on pre-programmed rules to automate repetitive tasks. Agentic automation, however, takes this a step further by leveraging AI to enable agents to make decisions, learn from data, and execute tasks autonomously. This allows for greater flexibility, adaptability, and efficiency. Analysts predict the market for AI-powered workflow automation will grow at a 25% CAGR in the coming years.

“We’re seeing a real shift in thinking,” says Tara Kelly, President & CEO of SPLICE Software. “Carriers have been grappling with fragmented systems and a lack of real-time visibility. By combining our communication platform with Solvrays’ automation capabilities, we’re giving them the tools to connect communication with coordinated action.”

Targeting Key Insurance Pain Points

The partnership aims to address several critical challenges facing insurance carriers. For Property & Casualty (P&C) insurers, the integrated solution promises to accelerate claims lifecycle communication, improve policyholder retention, and enhance catastrophe response efforts. Life & Annuities (L&A) providers can leverage the technology to personalize policy onboarding, streamline beneficiary updates, and prevent policy lapses. Third-party administrators (TPAs) and enterprise partners can gain access to unified dashboards that reveal workflow bottlenecks, agent performance, and customer sentiment in real-time.

According to Bobbie Shrivastav, Co-Founder & CEO of Solvrays, the focus is on creating a more seamless and efficient experience for both customers and employees. “We want to free up human agents to focus on more complex tasks and provide personalized service, while AI handles the routine processes.”

Financial Implications and Competitive Landscape

The potential financial benefits of this partnership are significant. McKinsey estimates that agentic automation could reduce operational costs by up to 30% in the insurance industry. However, the competitive landscape is becoming increasingly crowded, with established players like Guidewire, Duck Creek, Salesforce, and Pegasystems all vying for market share.

“SPLICE and Solvrays are positioning themselves as nimble and specialized players,” notes a financial analyst covering the insurance tech sector, who wished to remain anonymous. “They’re focusing on a specific niche – agentic automation – and that could give them a competitive advantage.”

Addressing the Human Impact

While the promise of increased efficiency and cost savings is enticing, concerns remain about the potential impact on the insurance workforce. Some industry observers worry that automation could lead to job displacement. However, proponents argue that AI will create new opportunities for skilled workers who can manage and oversee automated systems.

“The goal isn’t to replace human agents, but to augment their capabilities,” says a senior consultant specializing in AI implementation in insurance, who requested anonymity. “By automating routine tasks, we can free up agents to focus on more complex and value-added activities.”

Looking Ahead

The integrated solution is expected to launch in Q1 2026. SPLICE and Solvrays are currently working with several insurance carriers to pilot the technology and refine its capabilities. The success of this partnership will depend on their ability to demonstrate a clear return on investment and address the concerns surrounding the human impact of automation.

The move highlights a broader trend in the insurance industry – a growing recognition that AI is no longer a futuristic fantasy, but a critical component of a successful business strategy. As insurers continue to navigate a rapidly changing landscape, those who embrace innovation and leverage the power of AI are likely to emerge as leaders in the years to come.